Finding killer talent to fill open jobs is a problem many companies are facing these days. In fact, 49 percent of employers report difficulties finding qualified candidates for their jobs.
So what are some things you can do to attract the best talent out there? Let’s look at a few simple actions companies are overlooking in the search for the best and brightest:
Pay Attention to Company Culture
It’s no surprise people are attracted to a healthy company culture. They like to wake up each day and go to work with a sense of purpose, an excitement to see coworkers, and to make a contribution to the company mission. In fact, experts suggest a 20-30 percent increase in corporate productivity when compared with competitors who pay less attention to cultivating a healthy culture.
If you are already proud of the culture you’ve spent so much time planning and building, you need to share the fact. Post employee testimonials on your website, plug it as a benefit in your job postings, share company photos on social media, submit guest blogs about the best cultural practices to online news outlets with high readership. Think of creative ways to highlight your culture and increase the visibility of such to new talent.
Offer Creative Compensation
Job seekers aren’t just looking for money anymore. While competitive salary structures are a must if you want to attract the best talent, there are other ways to creatively sweeten the pot.
Take vacation time, for example. While in most companies it’s a ‘given’, not every company offers opportunities beyond the standard two-week allowance. While not breaking the bank you can provide options like a few Volunteer Days Off (VDOs) in which employees can take a day to volunteer for their favorite charitable organization. In this way, you help employees give back to the community, which can significantly improve morale!
Take Part in Career Fairs
Much of the job search process is conducted online these days. While the Internet offers countless opportunities to find excellent talent, the old fashioned career fair should never be overlooked.
According to a recent survey, 44 percent of recent college grads apply to between one and five jobs at a time. Attending job fairs not only helps you get your brand in front of job seekers, but also gives you a better chance of ensuring one of the opportunities they pursue is yours. Job fairs also allow to you to get an in-person sense of these prospective candidates. You can gain valuable information about a person in a brief conversation; a chance usually only afforded by the interview process!
Engage Prospective Talent on Social Media
While you are taking steps to meet prospective talent in person, head to social media platforms to engage talent online. Recent statistics report 73 percent of employers successfully hired candidates who were engaged via social media.
The process to finding the best talent needs to start before you have a position that needs filled. Avoid simply posting your jobs on social media platforms and instead look to engage with prospective candidates. Engagement means interaction. Post relevant information about finding the best jobs, ask for followers’ input and opinions, and respond when someone has something insightful to say. When you increase the amount of communication you have with your followers, they will be more likely to pay attention when you do share available positions.
Finding the best talent for your jobs can be a challenge, so if you are having a difficult time navigating the obstacles associated with finding great prospective employees, consider adopting a few new strategies. By advertising your company’s best qualities in creative ways and engaging with talent more directly, you will be sure to attract killer candidates in no time.
What do you think? What tactics to you employ to find great new talent?
About the Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.