Archive for category Cover Letters

5 Essentials for a Great Cover Letter

Nov 13

Posted by doostang in Advice & Tips, Cover Letters, Job Search | 2 Comments

Research Associate, Specialty Retail, New York, NY

Senior Associate (Finance) , San Francisco, CA

Data / MIS Analyst positions, Richmond, VA

Investment Communications Manager, Boston, MA

Managing Director of Investment Banking, New York, NY

Consultant, New York, NY

Engagement Manager, Chicago, IL

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 cover-letterSending good cover letter is how employers know you really want the job.   A great cover letter will get you an interview.  A bad cover letter says you are a spammer sending your resume to every job under the sun.  Learn the 5 things you need to know to do it right!

1. Tell them what job you want

Establish the focus and purpose of the communication right from the start. The reader will know you are interested in employment, but be specific about the type of job you are targeting. If replying to a specific advertisement, mention that at the beginning. Push your brand right from the beginning. A cover letter is not a social correspondence but a business communication with the dual purposes of introduction and persuasion.

2. Tell why you’re special

What makes you unique? What do you have to offer that is an added bonus? The cover letter is where you establish your image as the expert in your field. Many people think they are average and as a result, they write about themselves in an average way. Employers do not hire average candidates in a tight market. They hire above average candidates. Not only must you show you are a good candidate, but you have to believe you are a great candidate! When you believe it, others will to. That enthusiasm and confidence must come through in the cover letter.

3. Tell them how you add value

Have you ever purchased one brand of product over another simply because you received more for your money with the selected product? Companies try very hard to “bundle” services or market added value benefits in order to persuade you to purchase their products. For example, you may purchase one car over a comparable vehicle because it has a longer warranty. This marketing concept works in job search, too. What do you to offer that is extra? Perhaps you are multilingual or you have depth of insight into the industry that other candidates do not possess. Maybe you win sales based on your unique approach or that you are very good at saving endangered accounts. All of these things are “added value” and can play a powerful role when highlighted in a cover letter.

4. Tell them about your past success

It is important for the cover letter to bring attention to some of your achievements to spur the reader to read the resume. Allude to specific accomplishments you have brought into your resume but only give the reader a taste or a tease. If you can select these statements to match up with the needs of the employer, all the better! For example, if a job ad states “Experience selling into Fortune 100 IT departments” and you have that experience, make sure you mention it in the cover letter!

5. Tell them you will follow-up

So many people make the mistake of ending the cover letter on an “I’ll wait to hear from you” note. Take charge of the situation and state when you will follow up on your communication. State the day you will be in contact and by what method (phone, email, etc.). By being proactive, you give the impression of being positive, confident, and professional. Of course, you have to do what you promise and follow up! Don’t let that drop through the cracks or you waste the entire effort!

Research Associate, Specialty Retail, New York, NY

Senior Associate (Finance) , San Francisco, CA

Data / MIS Analyst positions, Richmond, VA

Investment Communications Manager, Boston, MA

Managing Director of Investment Banking, New York, NY

Consultant, New York, NY

Engagement Manager, Chicago, IL

More jobs we think you’ll like…


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Perfect the Punch in Your Cover Letter

Jun 15

Posted by doostang in Advice & Tips, Cover Letters, Job Search | 5 Comments

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Hedge Fund Associate, New York, NY
Product Manager, Washington, DC
Associate, Greenwich, CT
Futures/Forex Broker, Chicago, IL
Database Intern, San Francisco, CA

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Your resume and cover letter should combine to deliver an effective “one-two punch” that grabs the positive attention needed to land an interview. Though many think the cover letter has become obsolete because of online resume posting, in reality the cover letter is equally important in electronic and paper applications. Typical business standards of communication apply in any type of career search contact. Being too informal and using emoticons or e-mail acronyms (such as BTW or LOL) will likely sabotage your well-planned efforts.

Personalize the Letter

Research the company and the HR department to determine the person to whom you should address the letter. You may even call the company to inquire as to the name of the appropriate person who is screening for the position of interest. If unable to find the name of a specific person in any of your research, you can always default to the title of the individual in charge of the position search, such as “Office Manager” or “Director of Human Resources.”

Although personalizing the salutation is a good start, don’t stop there if you want to stand out from the crowd. Use the results of your research to determine the values, mission, and new initiatives for the company. Aligning your strengths and personal work history with these key areas will help the hiring manager see you as a viable team member. Recruiting key talent makes the hiring manager look good, so help them by making it easy to recognize what a great fit you are for the opening.

Highlight Your Accomplishments

Every hiring manager differs in his or her approach to screening resumes and cover letters. Some don’t even bother with the cover letter, but that doesn’t mean you should skimp on your attention to detail. Many other hiring managers use the cover letter to screen out unlikely candidates.

Make your cover letter doubly effective by including several accomplishments that align with key aspects of the open position as well as the overall corporate mission. Many people don’t include specific accomplishments in the cover letter to avoid being repetitive. But key concepts often bear repeating! By emphasizing the same accomplishments in the cover letter and the resume, you help the hiring manager remember your strong points. Beyond that, if the hiring manager only reads the resume or the cover letter, you have made certain that your key skills are highlighted and will be noticed at least once, if not twice!

Electronic Postings

Spend time perfecting your subject line if submitting your resume via email. Including your name in the subject line facilitates name recognition. To present a business-like impression, stick to the basics in your subject line, such as listing the position and a descriptor (e.g., “Robert Smith Application” or “Jane Doe Resume”). The same cover letter that you submit with a paper application becomes the text of your email accompanying the electronic resume.

The Basics

Of course, you need to pay attention to the basics of business grammar, spelling, and format when writing the cover letter. You don’t want to set yourself apart by making the cover letter too “flashy.” Colored paper, personal photos, and overly distinctive fonts have no place in a strong cover letter. Review the letter to make sure it aligns as closely as possible with the details included in the job announcement. Give the entire package a final close inspection before sending it out to ensure it is not only accurate, but also complete in terms of what the employer has requested (e.g., transcript, references, etc.). Finally, don’t forget your original signature on the paper version of your cover letter. Even such a small oversight may close the door on your chances for an interview.

The cover letter can be a critical component in your job search. It allows you the opportunity to “connect the dots” for the hiring manager between your skills and their needs. Customizing the cover letter demonstrates your due diligence, initiative, and interest in the company. Create an effective “one-two punch” and get the most out of your cover letter to highlight your skills and present yourself as a top-notch candidate.

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Win More Interviews: Show Your Value to Employers!

Apr 20

Posted by doostang in Advice & Tips, Cover Letters, Job Search | No Comments

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Intern, New York, NY
Marketing & Operations Associate, SF Bay Area, CA
Investment Banking Analyst, Boston, MA
Business Associate, San Francisco, CA
Quantitative Analyst, Toronto, Canada

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Creating value for employers even before you land the job is a way to set yourself apart from the competition. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan that identifies and solves problems for the company, using tact in case the person who created the gaffe is also the hiring manager!

Research the Company

To accelerate your job search using this approach, you must target a specific company of interest. If you attempt to concentrate on a number of companies simultaneously, your efforts will be diluted and less likely to produce the results you desire. Focus your research on challenges the company is currently facing or on the analysis of products and publications. Match the area of analysis with your strengths and skill set so that you can highlight your value for the company.

Identify Gaps or Gaffes for the Company

Your research will create the framework for your plan by identifying gaps or gaffes in the company’s current operations. Gaffes are more likely to be found in branding or publications. If you are a proofreader or marketing specialist, you can distinguish yourself by identifying confusing marketing messages or typos in corporate publications. Gaps can be identified across a number of areas, including inefficient operations, slow sales, or ways that money is being left on the table.

Create an Effective Plan

Here is where your talents shine!  Create a stellar step-by-step plan for improvement using your strong skill set and unique perspective. Explain your rationale and implementation so the employer gets a clear sense of how you created the plan from start to finish. Your initiative is only one of the strengths on display in your plan.

Examples of plans you might offer include:

  • a marketing plan to expand into an entirely new market with an existing product line
  • strategies to increase productivity
  • creating an employee communication curriculum
  • cost-cutting manufacturing processes

Present Your Plan

Gaining access to the right people can be the challenge in this part of your job search. Return to your earlier research and pull out the names of specific department managers or project leaders. Ideally, you will be able to present your plan to the person with authority to implement the changes. Once you have the right names, package your resume and your plan with a brief cover letter and send it off. If using e-mail to present your plan, be certain to create an intriguing subject line to increase the likelihood that your email will be opened. Take the key aspects of your plan and incorporate these into a concise and eye-catching subject line.

Examples of effective subject lines might include:

  • Penetrate New Markets with Existing Product Lines
  • New Strategies to Accelerate Staff Productivity
  • Better Customer Service with Improved Staff Communication
  • Smart Strategies to Reduce Manufacturing Costs

Another important consideration in e-mail communication is whether attachments will be opened. Some recipients may be concerned about attachments containing viruses or company spam filters may block your email. Include previews of salient points in the body of the email to generate interest and spur the manager to open your attachments.

Follow Up

Your contact information will be included in your resume and e-mail signature, but continue your proactive approach by following up. Try following up with a phone call so you can have a real-time conversation with the decision maker. In attempting to get through, be certain to mention the plan you provided and state your intent to clarify any questions and to tailor the plan to the executive’s needs. If unable to get through, request a time to return the call or schedule a call. Your organizational skills will be noticed.

Creating a plan to address employer’s needs before you are even employed sets you miles apart from the competition! Your emphasis on providing value to the employer and making an investment of your time speaks volumes about the value you can provide on the job. Show employers your value to win more interviews and you will soon be getting paid for your skills and expertise!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Show Employers They Need You!

Mar 30

Posted by doostang in Advice & Tips, Cover Letters, Job Search | No Comments

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Mutual Fund Analyst, New York, NY
Consultant, Washington, DC
Investment Banking Analyst, Boston, MA
Analyst, Multiple Locations
Business Valuation Associate, Nationwide, USA

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The cover letter is the first opportunity you have to introduce yourself and your extensive skills to potential employers. Make this document work for you by showing employers how you can solve common and unique problems they are facing. Specific strategies in the cover letter will make hiring managers call you!

1. Toot Your Own Horn!

Be sure to include achievements and outstanding accomplishments in the cover letter as well as in the resume.  All hiring managers approach the screening process in vastly different ways.  By including significant achievements in the cover letter you generate interest in your resume and associate certain skills with your name. Listing accomplishments prompts the interviewer to read more and ultimately contact you.

2. Use Key Words Selectively.

Be cautious not to over-use phrases that have become so common they are practically meaningless. You may choose to use such words as “innovated” but be certain to describe exactly what makes your achievement innovative.  For example, “I increased sales 20% by initiating a hands-on mentoring program for new associates”.

3. Managing Challenges.

Employers want loyal personnel who are also able to make things happen. Do you perform well under pressure? Did you identify a procedural problem and devise a solution? Are you uniquely qualified to conduct sensitive negotiations? These are all examples of how you can contribute to the corporation. Describe how you managed these challenges to get the attention of hiring managers.

4. Avoid Explaining Employment Gaps.

You can’t hide an employment gap and if you try to do so, most hiring managers will look on that more negatively than the gap itself. Most explanations of employment gaps are best handled in the resume rather than in the cover letter. If you choose to explain an extended employment gap in the cover letter, the hiring manager may not read further. An exception is in the case of additional training. Improving your skills through formal training or an internship can highlight a change in career direction and emphasize your commitment to the profession.

5. Be Clear About What You Want.

End the cover letter with a request for an interview. Including an intention to follow up can also be effective. For example, “I look forward to meeting with you to discuss the many ways I can benefit your organization”. Being clear about your goals in the job search conveys a sense of authority and competence that helps the hiring manager see how you will perform in the position.

Think of the cover letter as an expanded version of your business card. Limited space forces you to be selective about what you choose to include. Emphasize the ways you can benefit the organization to show employers they need you!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Three Must-Have Cover Letters

Mar 17

Posted by doostang in Advice & Tips, Cover Letters | 4 Comments

By Alesia Benedict, CPRW, JCTC GetInterviews.com

resume-cover-letterInvestment Associate, New York, NY
Social Media Marketing Intern, Palo Alto, CA
Entry Level Accountant, Los Angeles, CA
Clean Energy Project Manager, Seattle, WA
Hedge Fund Equity Research Associate, Denver, CO

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Salt and pepper. Peanut butter and jelly. Resume and cover letter. Some things just go together. One of the three types of cover letters should always accompany a resume in job search activities. Cover letters come in different “flavors” depending on their use and target audience. Let’s go over the main three cover letters you need for your job search.

1 – General Cover Letter. This letter is written to support the resume and has the broadest use in job search. When contacting a company “cold”, a general cover letter is your best bet because the primary purpose is to introduce you and highlight some of the key points brought into the resume. Sometimes referred to as a “broadcast letter”, it can be used when sending your resume to many recipients at once in a mass mail, too.

While general in nature, the general cover letter should be “employer focused” meaning the wording shows the reader how the company could benefit from the job seekers experience. A general cover letter does not mention specifics such as salary requirements but may mention relocation if it is an issue. Just as objectives are not used on resumes, language that details the wants of the job seeker such as “I’m looking for a permanent position with a stable company” should be avoided. The cover letter is a sales document that grabs attention, communicates a professional, intelligent message, and shows the benefits of the “product” (the job seeker).

The general cover letter should always end on a proactive note stating the job seeker’s intention to follow up with the employer rather than closing with a passive “I await your call” message. End the letter with a specific message about when and how you will follow up and then make sure to follow through. The squeaky wheel gets the oil and the squeak starts right here in the cover letter. How many job seekers say “I will follow up with you by email next Wednesday” and then actually do it? Very few! That’s why it makes you stand out when you actually do what you say you will do.

2 – Targeted Cover Letter. When answering a specific job advertisement or responding to an opening for which you have details, a targeted cover letter is the one to use. A targeted letter can be morphed from a General Cover Letter but the content will change to some degree. First of all, the Targeted Cover Letter will mention the specific opening by job title in the first sentence so the reader knows it is a response to the advertisement. It is important for the reader to understand right away which position is being targeted.

Second, the Targeted Cover Letter will bring in specific qualifications which correspond to the requirements outlined in the advertisement. For example, if a job ad states “3-5 years experience in Accounts Receivable” is a top requirement, the Targeted Cover Letter would include verbiage that draws attention to the qualification in that area; perhaps something like “While the position requires 3-5 years experience in AR, I can offer you that and more. My background in Accounts Receivable encompasses almost 7 years of managing over $500,000 in receivables and I have reduced 90 days outstanding by over 75% over the last two years.”

The Targeted Cover Letter can be a fantastic sales tool, especially when you have all “must have” requirements and many of the additional qualifications the employer hopes to find.

3 – Recruiter Cover Letter. A recruiter is not an employer so a cover letter that goes to a recruiter needs to be different. It is important to understand the dynamics of how recruiters work and to keep that in mind when creating the cover letter. Recruiters look for candidates for active, open positions and for positions they fill on a regular basis which can be anticipated. Recruiters do not look for jobs for candidates. The recruiter will review your resume to see if your qualifications match up for any active, open positions. If not, the resume is stored in the database for possible future open positions that will match up. The recruiter’s job is to vet those selectees very closely so the employer is provided with a selection of great candidates – not mediocre or “maybe” candidates. All this should be kept in mind when working with recruiters so your expectations are realistic.

A cover letter to a recruiter will contain some information that normally is not included in the two other types of cover letters. First, the target salary range should be given to the recruiter including base salary and benefits. The one issue for which a recruiter will aggressively advocate on your behalf with an employer is salary because it benefits the recruiter to attain as high a salary as possible. It is to your advantage to work with the recruiter and be open about your salary requirements from the start.

At the same time, salary is a limiting factor for recruiters. The employer gives them a range within which to work. Some recruiters only take assignments at or above certain salary levels, for instance over six-figures. The recruiter needs to know where you fall in the range and it is acceptable to state a range that you are willing to consider. Remember, the recruiter will always try to get the best salary possible for you with the employer if you are the selected candidate so be realistic and honest.

Relocation flexibility, willingness to “pay your own freight” on relocation, and other factors of your employment can be provided a recruiter in the cover letter. If a company has stated no relocation assistance is available, knowing you are willing to foot the bill to move yourself is something the recruiter needs to know.

In general, there are some general guidelines that apply to cover letters. All cover letters should be kept to one page or less when printed or viewed onscreen. Just like in resumes, typos in cover letters are not acceptable. The name header of the cover letter should also match that of the resume so you have a consistent presentation. And finally, the use of “I” should be limited as much as possible throughout the cover letter so it there isn’t a repetitive sentence structure throughout.

All these tips are important when creating and using your cover letter in a job search. Knowing which cover letter to use, how to construct it, and what to include in terms of content can give you a great advantage in the job search. Do hiring managers read cover letters? Yes they do! Make the most of your job search and include a great one to support your efforts.

About the Author:

Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Deadly Cover Letter Errors

Dec 16

Posted by doostang in Advice & Tips, Cover Letters, Job Search | 1 Comment

Pre-MBA Associate – Hedge Fund, San Francisco, CA
Project Manager, Los Angeles, CA
Investment Banking Analyst, Houston, TX
Managing Consultant, London, UK
Jr Associate – Real Estate, Boston, MA

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cover-letter-errorsA cover letter is a crucial career marketing piece. Unfortunately, many job seekers ignore the cover letter or pass it off as “unimportant”. That is so untrue! The cover letter is very important and should accompany your resume whenever possible. “Resume and cover letter” is like “peanut-butter and jelly” – they go together and complement each other.

Often, job seekers struggle with putting together a great cover letter that will support the resume. A cover letter can seem tough to develop because you don’t want to be repetitive of information in the resume, but at the same time, you need to draw attention to the resume. It can be a bit of a balancing act to get the verbiage correct while making it effective. Here are some common errors that occur in cover letters:

Deadly Cover Letter Errors
Alesia Benedict, CPRW, JCTC.

Not Addressed to a Specific Person

“To Whom It May Concern:” is a poor start for a cover letter. Do some research and find out the name of the person to whom the package should be directed. If you absolutely cannot find to whom it should go, aim high. If you send it to the head of the company or head of the department, it will have a better chance of getting to the decision-maker than if you simply send it to the HR department.

It can be difficult to know how to start a cover letter when the resume/cover letter is submitted online and there is no name (and sometimes not even a company name). An alternative to a greeting is to indicate the job posting number or title, and perhaps where the job was posted in a reference line at the beginning of the cover letter; for example: “RE: Marketing Assistant Position – ID# 3456”

good-cover-letter1Wrong Audience

Depending on the type of recipient, the cover letter will vary in content and approach. A cover letter to a network contact will be somewhat different in content and tone than a cover letter to a blind job advertisement. A cover letter to a recruiter will have some information normally not included in a cover letter that goes directly to the employer such as information about salary, availability, and relocation. A broadcast cover letter will be set up differently than a cover letter going directly to a specific person. Make sure you are aware of the differences and use the right approach for the audience.

“I” Focused

It is much too easy to start every sentence in a cover letter with “I” or “My”, so don’t fall to the temptation. Repetitively saying “I” turns off the reader. Vary your sentence structure and focus on your achievements and results. It makes for better communication all around.

Too Long/Too Short

A cover letter should not run past one page. If you have more than that, you know you are being wordy. Three to four paragraphs is a general rule of thumb. If you will be emailing your cover letter in the body of the email with your resume attached, be briefer than if you were sending it in a more traditional manner or as an attached document. People are accustomed to short, to-the-point email messages so don’t go overboard with detail.

Irrelevant Information

Sometimes people seem to think they can include information in the cover letter that certainly has no place in the resume. A good example would be a reason for leaving an employer. Reason for leaving is irrelevant – focus on the future and how you can make a contribution to a new employer. Health status is another issue that sometimes shows up in a cover letter – “I am in good health, energetic, and ready to get started”. Anything that reveals age, religion, ethnicity, etc. should be withheld from both the cover letter and resume. Employers are very wary of litigation and fair hiring practices. Including information that is not needed/wanted by an employer will hurt, not help.

Poor Appearance

Your cover letter should have a name header at the top that matches the header on your resume – like a letterhead. Make sure your font size is large enough to be easily read. Keep the alignment of your margins clean and even. The balance from the top of the page to the bottom should be appropriate; avoid large white voids above or below the text by balancing the text visually.

cover-letter1Not Signed

When sending by email, make sure you use a business-like signature without personal mottos and slogans. “Save the endangered snail darter” might be part of your email signature to friends and family but it has no place on an emailed cover letter. Create a signature for job search that contains your contact information such as phone numbers and email address. A branding line might also be appropriate; for example, “Joe Smith, Software Developer”. Always be aware of the presentation you provide to prospective employers and recruiters and make sure it is top-shelf.

You wouldn’t wear just one shoe to a job interview so don’t send your resume without an accompanying cover letter. Be professional but speak to the reader in an appropriate manner. Use the cover letter to highlight your best value and experience. Point out what makes you unique out of the hundreds of other applicants and grab the attention of the reader. Just like the resume, make sure you have NO typos. And of course – avoid these deadly cover letter errors!

About the Author:

Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 75,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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