Archive for category Resumes

10 Lies You Should Tell in a Job Interview

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Hiring Managers ask interview questions that are designed to give them reasons not to hire you. These trap questions are meant to expose any problems you’ve had in your professional career. For trap questions, sometimes answering honestly is the wrong answer. The Hiring Manager is trying to determine if you’re smart enough to lie.

1. Every job you ever had was great.

What you’re really telling the hiring manager or recruiter is that you are a positive person. We’ve all had jobs we disliked, but it’s not a good idea to talk about it. Hiring Managers will think if you hated your last job, you might hate this one. Have at least one positive thing to say about every job on your resume.

2. Every project you’ve ever worked on was successful.

Hiring Managers don’t want to hear about your failures. Since we’ve all failed at some point, the key is to talk about your successes, and spin your failures to sound like successes. If you can’t frame a failure as a success, don’t talk about it at all.

3. You’ve done this type of work before.

Hiring managers don’t want “quick learners”, they want “experienced professionals” who don’t need training. Figure out ways to make your past experience sound like what the job requires. The more examples you can give of being experienced in what the job requires, the more likely you will look like a strong candidate for the position.

4. Your last boss was brilliant.

Your relationship with your last boss predicts your relationship with your next one. Don’t tell the hiring manager what an incompetent idiot your previous boss was. Instead, tell your interviewer your last boss was great, taught you valuable skills, and was an inspirational leader, no matter how big of a lie it is. It may hurt to glorify someone you hated who doesn’t deserve it, but it’s in your best interest, and doesn’t actually help your old boss at all anyway.

5. You’re currently working.

Hiring managers think in terms of supply and demand of candidates. If you’re employed, you’re in demand, and if not, there might be a reason. If you are unemployed, there are ways to fudge it. The easiest is to “self-employ”, either by labeling yourself as a self-employed “consultant”, or a new entrepreneur building your own business. Another technique is to volunteer at a not-for-profit, and list this position on your resume. You can also say you’re currently going back to school to get a better degree, but need to put it on hold and go back to work for financial reasons. The key is not to sound like your are doing nothing.

6. You love to work late.

What you’re really saying is you’ll work late if the company needs you to. If they ask why, say that “if you have to work late, then it’s a really important assignment, and it makes you feel good to know you can contribute more when it’s important for the company.” Employers don’t want someone who sprints for the door at 5pm, and refuses or resists working overtime when the situation demands it.

7. Every co-worker was great.

You’ve never had a single interpersonal problem with a coworker, not one fight, ever. Of course we all have, and the hiring manager knows it. The candidate who talks about past interpersonal problems, or even worse uses them as excuses, is the wrong candidate. Once again, past problems predict future problems in the eyes of a hiring manager.

8. You learned a lot in college.

More specifically, you’ve learned a lot that has prepared you for this exact job. Be prepared to cite the classes and skills you picked up which relate to the job requirements. Don’t invent classes or fake your degree, but show that what you’ve learned in college has prepared you for this role.

9. You almost never get sick.

We all get sick occasionally, but if asked, tell the hiring manager that you’re the type of person who leads a healthy lifestyle, and rarely calls in sick. Even though hiring managers aren’t really supposed to ask about this, some do, especially if you’re an older worker, or show signs of being unhealthy. Whatever you do, never discuss any past medical issues, unless absolutely necessary.

10. You have no personal problems.

We all have problems, but the key is not to discuss them in a job interview. Key examples are financial problems, family problems, and especially legal problems. Personal problems have the potential to affect a job candidate’s work life, and hiring managers are keen to avoid hiring people who have them.

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Investment Associate – Chicago, IL

Analyst / Associate – Santa Monica, CA

Analyst – Entry Level – New York, NY

Investment Banking Analyst – New York, NY

Pre-MBA Associate – Boston, MA

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The 7 Words that Sabotage Your Resume

The wrong words can sabotage your resume, and nearly all of us have at least a few of these words on our resumes.  Learn the 7 types of words that can have a severe impact on your chances of getting an interview.

1. Generic Attributes

These words are on everyone’s resume.  They are so common that hiring managers simply don’t even read them. Do not bore the reader to tears with these trite, overused and tired phrases.

  • Hard worker
  • Excellent communication skills
  • Goal-driven
  • Strong work ethic
  • Multi-tasker
  • Personable presenter
  • Goal-oriented
  • Detail-oriented

It is much more effective to write description that is action-based and demonstrates these abilities rather than just laying claim to them. For example, rather than just stating you are an “excellent presenter,” you could say something like “Developed and presented 50+ multi-media presentations to C-level prospects resulting in 35 new accounts totaling $300,000 in new revenues.”

2.  Age Attributes

Under qualified candidates often try to look more mature.  Over qualified candidates sometimes try to look more youthful.  Hiring managers know these tricks.   Candidates near retirement are often the worst offenders.  Words to avoid:

  • Young
  • Youthful
  • Developing
  • Professional Appearance
  • Mature

3. Health Attributes

Candidates who claim to be “healthy” are telling hiring managers they feel they fear getting to0 sick to do the job.  Candidates with past medical issues are the worst offenders here.  Words to avoid.

  • Healthy
  • Fit
  • Energetic
  • Active
  • Able-bodied
  • Athletic

4. Appearance Attributes

Candidates who claim to be “attractive” are telling the hiring manager they get by on their looks instead of their skills.   Let the hiring manager see how attractive you are at the interview, but don’t expect to get that interview because you are attractive.

Age, health, appearance phrases to avoid:

  • Pretty
  • Attractive
  • Handsome
  • Cute
  • Adorable
  • Masculine
  • Powerful

Let the hiring manager see how healthy and fit you are when you come for an interview.  Don’t expect claiming to be as such will get you an interview in the first place.

5. Passive Voice Words

Forget what you learned in school and don’t write in passive voice.  Many people write in passive voice because that is how we’ve been taught to write “formally” in high school composition and then in freshman college English.  Its wrong for resumes.

Indicators of the passive voice:

  • Responsible for
  • Duties included
  • Served as
  • Actions encompassed

Rather than saying “Responsible for management of three direct reports” change it up to “Managed 3 direct reports.” It is a shorter, more direct mode of writing and adds impact to the way the resume reads.

6. Hyper-Active Words

Hyper-active words are verbs that are too violent or aggressive to be used on a resume.  They’re usually verbs better suited to a comic book than a resume.

  • Smashed numbers through the roof
  • Electrified sales team to produce
  • Pushed close rate by 10%
  • Destroyed sales competition
  • Blew away sales goals

7.  Profile Words

These are Myers-Briggs Type Indicator or the DISC Profile. While the results from these evaluations can be invaluable to the job seeker for evaluating an opportunity in terms of “fit”, employers and recruiters are more interested in performance results. Do not inadvertently “pigeon-hole” yourself by including your profile results in the resume.  Words to avoid:

  • A-type Personality
  • D Profile
  • Alpha Male

Consider your word choice in a resume. A resume is a marketing document for your career just as a brochure is a marketing document for a product or service. Companies put careful thought and consideration into each and every word that goes into marketing copy and you should do the same in your resume.

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7 Tips to Resume Success

Corporate Finance/Investment Banking AnalystNew York, NY

Financial Analyst – Los Angeles, CA

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Global Innovation Manager-GHQ – New York, NY

Director Strategic Development For Technology Services – Nationwide

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1. Select the best format

While most resumes are written in a history chronological format, often a better technique is to evenly balance between skill set description, achievements, and employment.

2. Don’t Write Too Much

Employers need to see details about your work history and experience, but they don’t need to know everything. Keep information germane to the goal of attaining an interview. Eliminate information that is not related and will not have direct impact on winning the interview.

3. Do not use personal pronouns.

“I”, “me”, “my”, “mine”, “our” should not be on a resume. Resumes are written in first person (implied). Example: For your prior job description, instead of writing: “I hired, trained and supervised a team of assistant managers and sales associates” you would instead state that you “Hired, trained and supervised a team of assistant managers and sales associates.” Fragment sentences are perfectly acceptable on a resume and actually preferred.

4. Use numerical symbols for numbers

While we are taught in school to spell out numbers less than ten, in resume writing, numerical symbols serve as “eye stops” and are a much better method. Instead of writing “Developed a dynamic team of eight consultants.” it would be much more advantageous to state “Developed a dynamic team of 8 consultants.”

5. Highlight Success

What makes you stand out from the crowd? How did you come up with a way to do things better, more efficiently, or for less cost? What won honors for you? Information such as this is vital, will grab attention, and put your resume at the top of the list.

6. Keep it positive

Reason for leaving a job and setbacks do not have a place on a resume. Employers are seeking people who can contribute and have successfully performed in the past. Concentrate on communicating these issues and avoid any detracting information.

7. Be phone savvy

Many first time job interviews are conducted via telephone rather than in person. Make sure you are prepared for that telephone call when it arrives … and make sure you have a resume that will make the phone ring!

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Corporate Finance/Investment Banking AnalystNew York, NY

Financial Analyst – Los Angeles, CA

Analyst – Intern - New York, NY

Strategic Analysts – San Francisco, CA

Senior Corporate Development Analyst – Chelmsford, MA

Global Innovation Manager-GHQ – New York, NY

Director Strategic Development For Technology Services – Nationwide

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2 Professional Resume Formats – Are You Using the Right One?

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What Resume Format is Right for You?

The two types of resume formats are very different. Chronological format details the job history in reverse time order, starting with the most recent position and working backwards. This format is the one that most recruiters and hiring managers prefer.

1. Chronological Format

Employers need to see details about your work history and experience, but they don’t need to know everything. Keep information germane to the goal of attaining an interview. Eliminate information that is not related and will not have direct impact on winning the interview.

Benefits to using a chronological resume include:

  • Shows your results. The reader can specifically see when and where a candidate achieved results. The guess work is eliminated.
  • Shows your range. A chronological format highlights flexibility. Many job seekers have held varying positions over their careers, often in different functions and roles. A good strategy is to showcase that diversity.
  • Shows your record of success. The progression of a candidate’s career, records of promotion, and increases in responsibility are shown clearly. These attest to a candidate’s performance record and drive to succeed.

Some job seekers worry about employment. Small gaps in employment (a year or less) are common these days. Lay-offs, mergers, acquisitions impact nearly everyone’s lives. Handled strategically, they can be minimized in a chronological resume.

2. Functional Format

Also known as a “skills resume” it has the content arranged according to performance type and function. A human resource professional for example, might divide his/her skills into categories such as Employee Training, Benefits Management, and Workforce Development. Under each category, the relevant information would be listed or described.

A brief work history listing comes at the end of the document listing job title, employer, and dates. I’ve seen some functional resumes with no employment dates at all. That is a big mistake.

A functional format is generally chosen when attempting to make a career change or to minimize a career blemish. Often, the functional format is used when a large span of time is missing from the work history.

Problems associated with the functional resume:

  • Where’s the information? Recruiters and hiring managers dislike hunting for information. They want to see past performance, and understand your background.
  • What’s the context? The functional format takes away all frames of reference. A candidate might claim attaining a record breaking sales contract but the reader is unable to place that in context in terms of time and employer. Was that success in sales recent or ten years ago? It’s difficult to tell in a functional resume.
  • What’s the problem? Recruiters and hiring managers know that the functional format is often used to try to cover something up. The functional format serves as a red flag — “What is this candidate trying to hide?” The use of the format to overcome a detriment actually serves to draw attention to it.

Today’s job seeker is wise to stick with the chronological format as it provides the necessary information to urge the reader to contact the candidate for an interview.

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Eight Ways Your Contact Details May Be Turning Off Employers

Credit Research Analyst – Chicago, IL
Vice-President / Senior Associate – San Francisco, CA

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Writing a resume is no small task, but one part that seems like a no-brainer is the contact information section. Unless you are suffering from amnesia, you know your name, where you live, and what your own phone number is.

However, it’s not quite that simple. Your contact information is arguably the most important part of your resume, as this is the only means employers have to reach you for an interview!

Many job seekers commit major blunders in their contact information, however, that can turn off employers before the first paragraph is read. Be sure to avoid the following eight pitfalls to maximize this simple — yet vital — section of your resume:

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1. Listing current work phone or email address

Though rarely enforced, most companies implement policies barring use of office equipment and internet services for personal use. Your job search certainly qualifies as personal, so keep it out of the office. Keeping your job search a secret from your current boss is only one of the pitfalls. Listing a work-related email address or phone number on your resume sends a negative message about your professionalism. A prospective employer could infer that you are abusing company time and resources, and that’s certainly not a good first impression.

2. Including your name and email only on the first page.

Envision how many pieces of paper must cover the desk of a hiring manager shortly after he or she publicly posts an open position. Now picture him or her sifting through dozens (if not hundreds) of resumes and misplacing a page. If no name is on that page, it may as well be in the garbage.

Don’t risk being discounted from consideration because a portion of your resume was lost. Be sure to put your name and contact information on each and every page of your resume to avoid this preventable scenario.

3. Providing a phone number that’s not caller-friendly.

Giving only phone numbers that make it easy to contact you may sound like common-sense advice, but unfortunately it isn’t always obvious. Without realizing it, job seekers who block lines from private calls or forget to clean out a full voicemail box for three weeks sabotage themselves. Making it easy for a busy employer to contact you is crucial, because rather than track you down, he or she is more likely to just move on to the next candidate.

Additionally, be cautious if you share the telephone line with your family or roommates. For example, if your teenage daughter uses the phone constantly but never answers call waiting or you live with your sister who is terrible at taking messages, perhaps your home phone line is not the best number to provide. A cell phone is usually the phone number of choice, but with newer technology offerings such as free Internet-based voicemail boxes, the modern-day job seeker has plenty of options.

4. Not verifying that the outgoing voicemail message sounds professional.

Using funny recordings or having small children as the voice a caller hears telling them to leave a message may be amusing or adorable to your family and friends, but it’s not going to make a professional impression on a prospective employer. Even though it’s your home and your right to do whatever you like with your own voicemail, the best message is brief and generic. Start making your first impression in person during the interview rather than through an insignificant message that could make you seem silly.

5. Listing an email address that’s a bit too personal.

If you chose an email address that refers to personal information, it’s typically not advisable to use it when applying for a job. Furthermore, using your birth year as part of an email moniker could lead an employer to figure out your age, which subjects you to age discrimination. (Though it’s obviously illegal, age discrimination is still alive and well in today’s job market, not to mention difficult to prove.) Be sure to let your qualifications speak for themselves.

Even if your hobbies are wholesome, they won’t put you in a professional light. There’s nothing necessarily wrong with “DogLover23” or “SailingAceJohn,” but such names don’t support a professional image. A simple solution is choosing an email address that contains your first and last name. This not only presents a polished image, but makes a sender’s identity clear. Seeing an email from “SailingAceJohn” in my inbox won’t tell me immediately which candidate it is, especially if I received 12 resumes from people named John! With such an abundance of free and reliable email providers, it’s easy to set up an account you can use exclusively for your job search.

6. Omitting a residential address.

Posting a resume online can be a scary thought for many, since contact information is out there in cyberspace. Nevertheless, an address is ideal to show the reader where you are located. Most job boards offer a job seeker the option of keeping contact information private. A good compromise, however, is to at least include your city and state so employers know whether you are a local candidate.

7. Opting for a nickname over a formal name.

Your birth certificate says your full name is Michael, but your friends call you Mickey. That’s fine, but remember, a prospective job lead is not your friend. Your resume is a formal marketing document, and as such should contain your full legal name. Once you interview for the position, feel free to tell the person or persons interviewing you to call you whatever you prefer, but until that time, it’s best to maintain a formal and professional tone.

8. Not hyperlinking an email address.

Hyperlinking your email address gives hiring managers the option of contacting you with one simple click! Why would anyone pass up this type of opportunity?

There may be more to the contact section of a resume than meets the eye, but optimizing this information for a successful job search is easy if you know the impression each detail makes on employers. (Now if only creating the rest of the resume was this simple!)

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Vice-President / Senior Associate – San Francisco, CA

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Tech-Savvy Resume Strategies

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Healthcare Equity Research Analyst, New York, NY
Chief Technical Officer, Cambridge, MA
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Increase the effectiveness of your resume through the productive use of technology. While being tech-savvy with your resume definitely includes posting to job websites, successful job candidates go far beyond the basics. Knowledge of leading edge uses of technology, in addition to basic Internet posting procedures, will help set your resume apart from the competition!

Resume Submission

Most job applicants submit resumes electronically by sending an email or posting to corporate or job search websites. In doing so, you still want to be certain that your resume is appropriately formatted, has a professional appearance, and is appealing to the reader.

When attaching your resume to an email, you typically want to save it as a Word document, which will preserve the formatting and professional appearance. If posting to a job search site, it may be necessary to save the resume in a plain text format. Though this file type will eliminate most of the formatting, it will enable your document to retain its basic professional appearance online.

Scannable Resumes

Many companies use computers or scanners to input large numbers of resumes and selectively screen for industry specific keywords. It is critical in these cases to be certain that your resume is current in terms of how your job skills and work experiences are described. If you are uncertain about the keywords in your resume, compare your resume with the latest job descriptions to be certain your resume contains the right language to catch the attention of both human eyes and computer scanners.

Electronic resumes or e-versions are typically formatted for computer scanners instead of human eyes. This electronic resume format is specially designed to be successfully scanned by computers. The typical formatting that makes a resume appealing to the human eye may create obstacles that cause a computer scanner to reject your documents. It is often best to submit both Word and scannable versions to increase your likelihood of a successful submission.

Personal Websites

Regardless of how sophisticated or plain your website may be, it can still be a positive resource for you to use during your job search. The key is to remember that a personal website needs to be professional when included in your job search. Be sure to edit any unprofessional photos or offhand postings before directing a potential employer to your site. When using your website as part of your job search, be cautious about including your entire resume. You don’t want to make yourself vulnerable to identity theft by posting your entire work history and personal address online. This can also be risky if you are currently employed and trying to keep your job search quiet around the office.

A personal website can become an asset in your job search if you post relevant articles you have written or outline special projects, such as software you developed or community projects in which you have been involved. Highlighting any experience as a Board member or a key organizer demonstrates your leadership abilities.

Online/Electronic Portfolios

Whether you have your own website or not, you can use the power of technology to showcase work samples using video, PowerPoint presentations, or white papers. Although you don’t want to include excessive links in your resume, you can organize a portfolio of key work products to add important details that your resume alone cannot convey.

For an online portfolio to add critical value to your application, include a slide show of specific accomplishments, such as photos of job sites, video snippets of presentations, or even statistics of outstanding achievements that go beyond the basics in your resume and you can add critical value to your application. Another alternative is to copy all your materials onto a CD and carry it along to present during the interview or leave for the hiring manager to review.

Online Networking

Professional associations often include discussion boards and may have job posting sites as well. Explore the sites of all professional organizations with which you are associated or may be interested in joining to determine what kind of networking opportunities may be available. In addition to message boards and online forums at professional organization websites, you may also investigate sites that include professional networking as part of their mission.

Even though thinking outside the box has become a trite phrase, the concept still carries value. If you shift your thinking away from the traditional resume format, you are likely to set yourself apart from the competition and create opportunities for yourself. Brainstorm a few tech-savvy strategies to gain results from your resume!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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6 Blunders that Push Your Resume to the “Don’t Call” List

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Equity Research Associate, New York, NY
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The ultimate goal for your resume is to produce a call for an interview. Unfortunately, many candidates unintentionally push their resume into the “don’t call” pile with several common errors. Many of these blunders are based on outdated thinking while others develop out of a desire to take advantage of that one moment when the hiring manager is screening your resume. Take a few moments and review your resume to make sure these blunders aren’t pushing your resume to the wrong pile!

1. Including Everything

Less is more with effective resumes. Don’t try to cram in all your work history or every keyword that comes to mind. Trying to include everything will only sabotage your resume by essentially hiding your good points under the weight of too much information. Most hiring managers only skim resumes, and if you have created an information overload the screening process is very likely to stop right there.

Change your thinking about your resume to create an effective hiring tool. Good resumes capture the reader’s attention while enticing them to learn more about you. Regurgitating your entire work history onto the page is not going to achieve that aim for you. Limit your work history to the last 10 to 15 years to be most effective.

2. Poor Organization

Including everything is indeed a form of poor organization. However, limiting the work history to the last 15 years may not be sufficient to reduce the amount of verbiage. Aim for a concise and succinct description of your jobs. Include no more than 5 lines in each description. Make the most of the prime real estate on your resume by including brief company descriptions as well. Doing so provides a context for your experience and accomplishments while saving space. Separate out accomplishments by highlighting a few well-chosen achievements in bullets.

3. Grouping All Jobs Together

You may have a great progression of positions with increasing responsibility at a particular company. In order to get the most out of these experiences, separate out each position with its own job description and achievements listed. You limit the effectiveness of your resume by putting all positions with the same company together. Not only is your clear progression blurred, but the reader may also be confused as to exactly what your contributions were. Unclear descriptions of past contributions do nothing in helping potential employers envision you as a successful member of their team.

4. Functional Format

Many job seekers choose a functional format that can also be confusing to the reader. A functional format does not present a clear progression of your career and requires the reader to invest more time in trying to determine what experiences match with each company. Although you want the reader to spend more time reading your resume, the functional format is not a productive way to achieve that goal. Using a reverse chronological format provides a quick snapshot of your history, and with careful presentation will entice the reader to keep reading and call you to learn more.

5. Cluttered Presentation

Many of these points address the issue of clutter in your resume. Additional factors to consider in presenting a clean appearance in your resume include how to manage the dates of employment. As long as you have a steady progression in your work history, including only the years of employment is the cleanest presentation. However, if you have had a number of short-term positions, including the month and year may help illustrate the actual length of employment.

Another common example of clutter on the resume is attempting to include every keyword you can associate with your profession. Be selective in your choice of keywords, using only those that clearly demonstrate your strengths.

Finally, including too much information about professional development experiences can work against you. Identify those training experiences that set you apart from the competition and include only those. Dates are typically not necessary for professional development activities, particularly for annual trainings.

6. Unprofessionalism

You must remember that you are being evaluated in every single contact you make with a potential employer. Personal email addresses such as sexygirl@ or lazyguy@ should never be used in your job search. Email accounts can be set up for free at many sites on the web. Setting up a new email account dedicated to your job search is a great idea to help you stay organized as well. An appropriate email address can be as simple as YourName@ and conveys a much more professional image.

Other unprofessional tactics include talking on the phone with prospective employers while at your current job or with dogs and kids in the background. Avoid these traps that could easily land your resume in the “don’t call” pile.

Making the most of your resume is the best tool for getting a call from the hiring manager. The resume is a carefully crafted calling card and with the right balance of information and presentation can spur the hiring manager to the action you desire. Make smart choices about what to include and how to present information in an effective way to gain the response you want. A strategic review and re-vamping of your resume may be just what you need to prompt that call. You have the power to make sure your resume is in the “Must Call” pile!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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7 Strategies to Showcase Your Unique Value to Employers

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

IB Analyst, New York, NY
Partner, Washington, DC
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Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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6 Resume Details that Help You Land More Interviews

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Analyst, New York, NY
Data Specialist, Waltham, MA
Investment Banking Associate, San Francisco, CA
Litigation Secretary, Denver, CO
Director of Finance, Los Angeles, CA

More recent jobs you might like…

“It’s all in the details.” This old adage also applies to your resume. Getting the details right will land you that interview! The resume is your first impression. Make sure you send the right message by getting the details across in a powerful presentation.

1. Remember the Purpose of the Resume

A resume is designed to land an interview. You have to do the rest of the work in the interview to get the job. Remembering this primary purpose of the resume can help you remain focused on only those details of your work history that will compel the hiring manager to call you for the interview. Think of the resume as a pitch to the hiring manager. Each section has to speak to the needs of the company and serves a definite purpose in selling that message.

2. Omit Irrelevant Information

Be certain to include all necessary details about your work experience, but don’t fall into the trap of including accomplishments from early in your career because you have a sentimental attachment to those achievements. Another old-school approach is including an objective on the resume. An objective is considered irrelevant because it addresses your needs rather than those of the potential employer.

3. Stand Out From the Crowd – In the Right Way

If creating your own resume, avoid using any of the templates available in your word processing program. Templates create the same kind of document that the hiring manager is used to seeing from many other candidates. To counteract this effect, many are tempted to use fancy fonts, colors, and pictures. Resist that temptation! These superficial approaches will not represent the substance you bring to the position (which is what actually sets you apart from the crowd). Emphasizing your accomplishments is the way you want to stand out from other applicants.

4. Toot Your Own Horn

Though you may have a hard time playing up your accomplishments, the resume is not the place to be humble. Be specific about every achievement you bring to the table. These achievements are what will set you apart from the crowd. Details speak to your strengths and also prevent you from embellishing beyond your actual accomplishments. Unique achievements tell the hiring manager why they need to call you for an interview!

5. Go Beyond the Job Description

The job descriptions for most positions share many of the same responsibilities. Every banker, financial analyst, and sales professional has a similar base of duties. Including “other duties as assigned” to highlight your willingness to go the extra mile is not going to set you apart from other candidates. Detail exactly what those other duties are as long as they strengthen your position in the resume. If the additional duties are mundane, you achieve a greater effect by describing yourself as a “motivated team player” in the professional summary of your resume. If the duties are innovative and achieved strong results, then include those details in your accomplishments.

6. Be Specific

Specific details create a picture of your past successes for the hiring manager. Clarity in your resume helps the reader see you in the role of the new position. For example:

Too General:

Seeking a position as a project manager where I could lead effective teams for great results.

Specific & Powerful:

Experienced project manager with diverse leadership skills ranging from green initiatives with LEED compliance to streamlining operations, growing profits, and increasing productivity.

Remember that the details of your resume need to answer the hiring manager’s question of “Why you?” Don’t leave any questions in the reader’s mind that you are uniquely qualified to solve the company’s problems and create success. Get that interview with the right details in your resume!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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