Have you ever done a simple search on Twitter using the terms “‘my company’ hiring”? If not, take a look at just how many people have tweeted from their personal account about their company’s open positions.
The social nature of today’s employees are making employee referrals more important, and relevant, than ever. And there’s no doubt that employees should be among your top sources for recruiting.
A study by CareerXRoads examined 185,000 hires in 2012 and found that, for every approximately 100,000 external hires, nearly 25,000 of the openings were filled through an employee referral program. Additionally, SilkRoad found employee referrals to be the top source of interviews (57 percent) and hires (61 percent).
Employee referrals and specialized job posting tools have made recruiting strategies much more effective and efficient. Here are some ways to make sure you’re utilizing and motivating one of your best recruiting tools:
Give your employees access to social media at the office. According to a study by global law firm Proskauer, 36 percent of employers actively block access to social media sites. With 90 percent of companies now using social media for business purposes, this seems completely counterintuitive. Allow access to social media sites during work hours — work will still get done and you’ll have happy, referral-driven employees.
Keep employees aware of job openings and provide short, concise wording for them to share the job posting on their social channels or via email. It is also a good idea to provide something simple like a whiteboard in a visible area where job openings can be posted for employees to see.
Develop employee referral programs that provide something other than cash incentives. Consider building a “refer for the team” culture, recognize employees for bringing on strong team members, or offer non-cash rewards like mini vacations. Or, you can let them choose from a list of different options to make it a little more personal.
Develop employee referral programs that provide cash incentives. Providing bonuses in the form of cash, gift cards or prepaid debit cards can be a big motivator for some employees to bring in highly qualified candidates for open positions. If this suits your culture better than non-cash incentives, give it a try.
Take a data-based approach to determine what motivates your employees to refer good candidates.Rather than guessing what the most effective way is, survey a sample of employees who make referrals and those who don’t to understand motivators and barriers to participation. Benchmarking your efforts against other firms is also a great way to pick up other tips.
Make the referral purposeful by giving perspective of what it means to bring in someone you know. Working with a friend can make life more enjoyable for your employees because they are bringing in people they choose to spend time with outside of work. These two worlds coming together are exciting and refreshing.
By keeping your best recruiting tools motivated to continue bringing in great candidates, and using the best tools to source for additional qualified candidates, you’ll be well on your way to a more effective and efficient recruiting strategy.
About the Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.