How to Optimize your LinkedIn Profile to Improve your Job Search

linkedin optimizationLinkedIn has been a source, not only for job seekers, but also for an endless amount of recruiters using it to connect with potential candidates that they wouldn’t have been able to reach otherwise. This social media platform for career development has helped numerous users land the job of their dreams that they may have always thought was unattainable.

You may already have a LinkedIn profile, but chances are you aren’t making those connections that you desire, and your profile isn’t getting the views you’d like. You may even find that you’re not ending up in recruiters’ search results.

LinkedIn has over 225 million users, meaning that there are likely hundreds of thousands of candidates who would be interested in the same position as you. Your chances of landing at the top of the list of candidates depends on how optimized your LinkedIn profile is. Everything from how often you put up a status to the content within your previous job descriptions factor into how well you show up in results.

Follow these LinkedIn profile tips to help you optimize your page and surpass your competition!

Simplicity is key

When it comes to your profile headline, keep it straight to the point. Adjectives that are used often, such as energetic, determined, motivated, etc., should be avoided because of the amount that people that use them within their own profile. It would be difficult to rank high in results when everyone else has the same descriptive words as you.

LinkedIn profiles can also easily be consumed with too much content; don’t let the work that you put into developing it goes to waste. The top optimized profiles don’t limit their possibilities. While you are happy with your VP title, consider leaving it out to help you broaden your range of options.

Don’t make the summary an essay

When recruiters or companies are looking at LinkedIn profiles, their goal is to be able to quickly read over the summary and immediately understand the basis of your knowledge and experience. They do not have the time to read a summary that is more like an essay about every single aspect of your career.

They are more interested in the skills section of your page. Be sure to highlight them in the summary, but you shouldn’t delve into them in great detail because you don’t want to lose their interest.

Don’t overload the content with keywords

If you are familiar with search engine optimization, you’re aware of the fact that keywords that are mentioned throughout a page help it gain a high ranking within search engines. However, in order to optimize LinkedIn profiles, you have to be careful not to overdo it. Use free keyword search tools such as the Google Keyword Tool to help you determine which terms you should use throughout your content. Spread them out and include them in the summary and bullet points regarding your skills. Using two or three different keywords, mention them about two times each throughout your profile in over to avoid repetition and overwhelming the search engine.

Get your name out there

The best LinkedIn profiles are constantly updated by their owner with fresh and original content to help build awareness of their name and work in the industry. For example, if you are passionate about your industry, then take the time to write blogs or articles about industry news and post them on LinkedIn. Include them in your status, as well as in groups that focus on the topic.

Also, remember to put a link that goes to your profile within the articles. This will help optimize your page further and increase your reach among professionals in your industry.

Accept connections and join groups

Whether you know the professional or not, it is important to accept the invitation to connect, unless you feel uncomfortable doing so. LinkedIn profiles are meant to help exhibit your skills so that you can build more connections and help you get to where you want to be within your career. Another great LinkedIn profile tip is to utilize opportunities to connect with everyone you can in your industry, as you never know who can help you land your dream job. Also, connections help you show up among recruiters’ searches if you end up being connected to someone within the company looking to fill a position.

The plethora of groups that you can join within your industry gives you an extra leg up on your competition. The LinkedIn profiles that are viewed the most are the ones that make their presence known throughout many platforms. Therefore, join discussion boards, be the source of information for the other users and always talk about recent news and events within your industry.


Optimizing LinkedIn profiles goes beyond including keywords in the content―you have to do the work outside of that. Remember to consistently update your page and avoid narrowing your page down too much to the point where you don’t show up on results. Recruiters appreciate when LinkedIn profiles are filled with useful information that displays skills and knowledge, while not being too overwhelming.


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