Over recent years, social media has quickly integrated its way into the every day life of Millennials.
Social media is no longer just a tool of connecting with friends and family, but also it has become a strategy for building relationships at work. An astounding eight out of 10 Millennials are connected to at least one social media network — and 90 percent of Millennials even use Facebook for personal and work-related reasons.
Millennials don’t want to just have a job these days, they want to have a career where they can make a difference. Millennials are creative thinkers and innovators — so of course, they are going to want to implement technology into their daily lives at work. Social media allows Millennials to engage with coworkers, build relationships with clients, and simply stay connected throughout the work day. While social media has both its advantages and disadvantages, it’s transforming the workplace into a more creative and social environment.
Social media boosts employee morale.
Allowing social media in the workplace is a great way for employers to boost employee morale. It presents employers with the opportunity to build a sense of community while also giving employees the freedom to stay connected during the work day. Employers can create Facebook groups to help employees stay connected and inform them about internal events within the company. Social media can also serve as a virtual water cooler, which can help build the culture of your company. Overall, embracing social media in the workplace builds trust between the employer and their employees. This type of trust shows employees that management trusts them to be productive while simultaneously having the freedom to use social media on the job.
It’s an essential tool for Gen Y.
Social networking has become an essential communication tool for Millennials. Not only does social media allow Millennials connect with friends, family, and coworkers, but it has become the center of much their day-to-day activities. Fifty-six percent of Millennials use social media as a source of communication and 26 percent of Millennials check social networking sites during their breaks at work. Social media in the workplace is essential for Gen Y’ers because it creates transparency and allows them to stay connected, even when they’re at the office. Plus, employers who hire social-savvy Millennials can boost the communication process internally, as well.
Gen Y can educate their company about social media.
Employers who welcome social media in the workplace can definitely grow their company internally and externally. Social media has a huge impact on sales, consumer relations, and the overall brand for a company. By allowing Gen Y employees to bring their knowledge of different social networking tools to the workplace, you can grow your company, reach new customers, and improve employee engagement.
However, social media can decrease productivity for employees.
Whether you’d like to think you’re good at multitasking, you really aren’t. Surprisingly, only two percent of the population can successfully multitask. This means that the other 98 percent of you cannot and social media is often a cause for poor multitasking. Social media can create a distraction for employees, especially when 61 percent of workers spend approximately 15 minutes per day in the office checking Facebook. Although social media is a great way to stay connected, it can create a barrier between accomplishing tasks and productivity in the workplace.
It can also stir up inappropriate online behavior.
This year, we have see many employee blunders on social media. Probably the most memorable employee incident with social media was the Taco Bell employee who posted a photo of himself licking taco shells on Instagram. Now, these silly mistakes aren’t the only ones that happen on social media. Some employees have also been accused of bad-mouthing coworkers or complaining about their jobs. Millennials need to remember that whatever you decide to say on social media, it will always come back to haunt you.
The bottom line, is employers need to embrace social media.
Social media in the workplace isn’t just beneficial for employees alone, it can actually boost the company’s culture. This is a tool that allows companies to build a community within the workplace and encourage open communication between management and employees. Gen Y employees are quickly filling the workplace and employers need to embrace how social media is essential to their employees’ success.
Do you think social media should be allowed in the workplace? Share your thoughts below!