Establish Personal Brand for Job Search Success!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Financial Analyst, New York, NY
Business Intelligence Specialist, Boston, MA
Analyst/Associate Consultant, Washington, DC
Summer Research Intern, New York, NY
Research Associate, Boston, MA

More recent jobs you might like…

Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand.

Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minute. Think of a professional you admire, whether someone in the media or in your own company. Analyze what makes their brand so easily identifiable. Now apply that analysis to your career. How do others consistently describe you? What is your specialty niche?

Identify Basic Skills

Make a list of your unique skills, training, or professional experiences to start. Review your career progression to tease out all the basic skills that align with the types of positions you are seeking. These skills form the foundation of your qualifications for positions and most likely equate with the “responsibilities” section in a job posting. These basic skills may not define your passion or your brand, but are important in helping you qualify for a position.

Categorize Unique Talents and Experiences

Next, match skill sets with your current career goals. Do you want to relocate abroad for your career? Mine your job history for global or international experience. Even if you did not travel, you might still have amassed experience in the international arena. Did you have sales accounts in Mexico or Canada? What about Pacific Rim accounts? Have you assisted in business development on the ground? Did you locate factories or suppliers overseas? These unique experiences can help you formulate your brand.

LinkedIn (Branding Profile)

LinkedIn is a great place to begin establishing your personal brand. The profile has specific sections regarding your education, key experiences, and areas of professional emphasis. Think about how you want to use this professional site. Are you trying to connect with others? Gain referrals? Get a job? The goals you have for the use of this professional networking site will reflect your emerging personal brand.

Join Professional Organizations that Mirror Your Desired Direction

Another important resource for broadcasting your brand is professional organizations. Research those organizations that align with your current career goals. You may need to conduct a broad search, such as “business development professional organization,” to discover new groups. Many professional organizations have useful member sections online to post your career interests or job search goals. These resources are a great way to solidify your personal brand.

Branding Strategies in Your Resume

Finally, consider how you will present your personal brand in a resume. Remember, the functional format may seem like the logical way to present a consistent brand, but most hiring managers prefer a chronological approach. In addition, the functional resume can be confusing to readers as they try to place your accomplishments with different companies or create a time frame of your work experience. The chronological approach provides a history of how your personal brand has become more defined over the last 10 to 15 years. A chronological approach is straightforward and provides a clear sense of what you have been doing professionally, an important component of your brand. You don’t want to raise questions in the mind of the reader about potential employment gaps, which is often the case with a functional format. Your personal brand will be clearly highlighted in a work history that describes your career progression in terms of skills and increasing levels of responsibility.

Establishing a personal brand requires complex planning and a clear direction just like any successful marketing campaign! Identify your strengths and align those with your goals for effective personal branding. Then spread the word and watch the opportunities grow!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Outrageous Interview Questions

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Analyst, New York, NY
Real Estate Analyst, Los Angeles, CA
Client Associate, Stamford, CT
Paid Search Specialist, SF Bay Area, CA
Vice President, Denver, CO

More recent jobs you might like…

Once you land a job interview, you may feel the hard work is done. You might even allow your enthusiasm to melt your inhibitions during the meeting. Don’t let your excitement rob you of a chance for the job you’ve been waiting for. Arm yourself with these key interview strategies that include practicing restraint as well as excellent preparation.

Outrageous

Don’t ask about salary.

  • This question shifts the focus to what you want for yourself as opposed to the value you will provide to the company.

Don’t ask about the timeframe for hiring decisions.

  • Every candidate wants to know the answer to this question but asking it can make you seem desperate or anxious for results. Most companies look for candidates able to separate personal from professional demands.

Don’t ask what the company does.

  • Conducting research on corporate initiatives is easily accomplished online. Do your homework to impress hiring managers.

Don’t ask about typical promotion policies.

  • Rushing ahead to promotions may make the interviewer question your judgment and understanding of appropriate business interactions.

Don’t ask about on-the-job training for basic skills.

  • Emphasize the skills you bring, not the deficits about which you are concerned.

Don’t speak ill of former employers.

  • Talking about how much you hated your former workplace or employer is a top interview “don’t!”

Don’t forget basic manners.

  • Offer a handshake to “seal the deal” when you leave. Thank the interviewer for their time and express your pleasure in meeting him or her.

Acceptable

Do debrief after the interview.

  • Take a few minutes to review on your own what went well and what could be improved. If appropriate, include additional clarification about your skills in a follow-up thank-you note.

Do express interest in the company’s initiatives.

  • Show off what you’ve researched about this company prior to the interview by linking your skills and work history to corporate projects.

Do speak positively about prior workplaces.

  • It can be tempting to bring up negative attributes about employers or co-workers, but this is not the time to identify that as your reason for leaving. Focus on more positive reasons for leaving, which might include a need to reach your full potential or to seek out new opportunities for growth.

Do use every phone or email contact as if it were part of the interview.

  • Essentially every contact is part of the screening process. Practice what you want to say so you are prepared for the unexpected call. For some people, it helps to stand while talking to convey a greater presence or sense of personal power.

Do prepare for the interview.

  • Compile a number of job history anecdotes that exemplify your strengths and help you respond readily to interview questions.

Do end the interview on a positive note.

  • Say something like, “Thank you for the opportunity to meet with you today. My talents and experience represent an asset to your organization and I would be a committed member of your team.”

Solid preparation for the interview will help you avoid asking ridiculous questions. Feeling too comfortable in an interview almost never produces good results. Practice how you want to perform in the job interview just as you would for an important sports event and you will find yourself in the winner’s circle!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Language Secrets for a Successful Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Technology Research Analyst, SF Bay Area, CA
Consultant, New York, NY
Junior Trader, Chicago, IL
Junior Consultant, Boston, MA
M&A Analyst, Los Angeles, CA

More recent jobs you might like…

On the job circuit, it is important to be yourself and clearly express your experience and ability in a way that will resonate with recruiters.  Sincerity is a critical component of being authentic, however you may need to massage your language to make sure the hiring manager is listening.  Of course you don’t want to deceive a potential employer with a trumped-up version of yourself.  That is very similar to padding your resume – a definite no-no in the world of successful job seekers. What you must do to ensure a receptive audience is to say all the right things – in the right way.

1.  Use the Language of Results.

Most CEOs are interested in how your behavior and enthusiasm can help the company move toward specific goals and objectives. An effective strategy includes researching the company for new initiatives, pet projects, or even community involvement and aligning your key work experiences with the activities receiving corporate attention.  Critical information will provide the frame for presenting your skills to the employer. Highlight strengths and experiences that parallel the business intelligence gathered in your research efforts.

Tailor your presentation to garner extra attention from a hiring manager.  Interest may be generated from shared efforts on a community project, HR committee work on social events (translates to improved morale in the language of the CEO), or attending city council meetings on zoning issues (the Division Manager will see you as a trusted representative of the company, as well as a Subject Matter Expert on community relations and regulations).

2.  Verbalize How You Get Things Done.

Gather several sample job descriptions for plum positions and study them for skill areas emphasized.  Sure, every position will share some basic skills that form the core of that profession, but each company has unique expectations within a specific corporate culture.  Compare the job descriptions with your personal work history, not just in terms of basic qualifications, but also in terms of added-value you bring to the table from your personality, extensive contacts, or significant accomplishments. Help the hiring manager understand how you will enhance the team’s functioning, levels of productivity, or bottom line when you deliver your significant skill set.

3.  Listen for Clues.

Many companies share an idiosyncratic language that reflects the corporate mission. Listen to how individuals talk and write.  By identifying trends, such as “do you see what I’m talking about” or “I hear what you’re saying”, you have tapped into clues about how individuals understand the world around them.  Neuro-linguistic Programming (NLP) suggests mirroring the language of those around you helps to create a bond of shared vision and direction. You will make a solid connection.

4.  Utilize Action Words.

Using powerful language conveys your individual influence and authority. It is not necessary to be in a position of authority to communicate that type of strength to others. When job-seeking, you may feel as though you are an underdog in interactions, but this is the time to step up your game and project your confidence and competence. Action words are a great way to do so. Your list of accomplishments may include “projects executed”, “costs contained”, or “profits accelerated”.

5.  Express Professional Passion.

Passion ignites interest. Define your professional passion by listing all the career-related activities that excite you. Don’t be afraid to express those professional passions by talking about what energizes you. Enthusiasm is contagious and most employers are drawn to candidates who are energized about the profession, their company, or the mere possibility of making a well-defined contribution. Whether you are a dreamer or a doer, you have specific skills to offer – get excited and don’t be shy about sharing.

6.  Incorporate Nonverbal Messages.

Remember the power of body language in addition to all other types of communication. Pay attention to your nonverbal messages as well as those of the hiring manager. In any face-to-face interactions, use the basics of good eye contact, a firm handshake, and an open stance.  If the body language of the other person doesn’t seem as open, try engaging him/her in conversation that is appropriately upbeat. If you are in the office, pay attention to objects on the desk for clues to possible conversation starters – a favorite sports team or plaque of recognition. Over the phone or email, introduce your interest in a special corporate project.

Put these secrets to work and you will be communicating with prospective employers at many different levels. Being able to effectively match the hiring manager’s communication style in multiple ways maximizes a sense of connection and shared vision. Speaking the same language helps the prospective employer see you as part of the team, getting you a few steps closer to landing that plum position!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!