Accelerate Your Job Search with Social Media

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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If you haven’t noticed, social media has “grown up.” It’s one of the most effective ways to get your qualifications and resume in front of as many corporate eyes as possible. In addition to helping you expand the reach of your search, social media is also cost effective, measured only by the time you invest. Social media accelerates your job search exponentially, helping you reach far more people than traditional networking.

If you think about the concepts of branding and marketing yourself, social media is the ultimate tool for building your brand. You select what you want to highlight for potential employers and you control what values are emphasized in your social media presence. Think of social media as a huge networking opportunity and your online profile doubles as your calling card and your resume! Gaining more exposure creates additional opportunities. Social media is the key to opening the door to the hidden job market.

Engaging in a quick Internet search can yield hundreds of social networks, online communities, blogs, websites, and discussion groups for job seekers. In addition to posting on job boards and working with recruiters, social media networks such as LinkedIn, Facebook, and Twitter can significantly accelerate your job search. In case you aren’t convinced about the importance of social media in your job search, let’s examine a few specific benefits:

  1. Use of social media sites demonstrates your knowledge, skill, and familiarity with the capabilities of this current technology.
  2. Social media helps create your personal “brand.” You will become “known” to the individuals who read your profile without ever having submitted a formal resume.
  3. Social media is the ultimate networking tool, putting you in touch with individuals who are in a position to make hiring decisions about jobs that may never get posted. Better yet, an interest connection might be spurred to create a job for you based on your unique qualifications.
  4. Any of these sites can help you gain information about companies or industries of interest to you, making you an even more valuable candidate as you expand your knowledge and become known for your contributions.

Once you create a profile for yourself, you have to pay attention to it. You can’t expect the world to immediately come looking for you! The more active you are in social media networks, the more you establish a positive reputation for yourself. Don’t become discouraged if you don’t get immediate results. Building a professional network takes time.

You may want to avoid personal chit-chat entirely on any of your professional contact networks. It becomes all too tempting to post unflattering photos or unprofessional opinions about old bosses, especially if you don’t feel as though anyone is watching your Facebook page anyway. Make sure you are patient and professional while building up your network. When an employer decides to take action, you can be certain the hiring manager will run a Google search or review your social media pages. You don’t want an offhand comment or angry post to come back and haunt you later. Be smart and make your profiles and tweets work for you!

Most sites, including LinkedIn, Facebook, and Twitter, each have different limits on the amount of information and the format in which you post. LinkedIn is designed primarily for professional contact, so you have sections for education, work experience, and your intent for setting up the profile.

Twitter has the most restrictive space limits. At 140 characters, you may not think you can say much about yourself. But if you think of your texting habits, considerable information can in fact be included in very little space. This space becomes even more valuable than the traditional resume space. Provide contact information and a few keywords that define your response to the discussion, your professional skills, or current professional trends.

Finally, there is Facebook. Most people think of Facebook as a personal site, but if you research a bit, you will see just how many businesses are using Facebook to strengthen their online presence as well. Have you been asked to “friend” a corporation?  Those requests are a testament to the power of Facebook for professional use and profit. Put its power to work for you by focusing on your credentials rather than your leisure activities. Include memberships in professional associations, a professional summary, pertinent work experience, or cutting edge professional development activities.

As part of job sites, LinkedIn, and Facebook, be sure to take advantage of the Groups areas to target contacts in your industry and demonstrate expertise. Be an active participant in discussions. Support other members and build relationships. The online community can be an integral part of your network and accelerate your job search exponentially.

As noted, maintaining a social media network takes just as much effort, consideration, and attention as face-to-face networking. Once you have your profile established, take some time to explore additional features of the sites and reach out to others. Experiment with social media and watch your job search take off!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

How to Create a Healthier Work Environment

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When you spend upwards of eight hours at a desk every day, it’s difficult to focus on your health.  But staying healthy at work is important, because not everybody has the ability to take ample time off to make a full recovery.  Moreover, your well-being affects how you do on the job.  Here are a few things you can do at work to ensure you are your best self, both physically and mentally.

Exercise During Your Lunch Break

It’s important to fit exercise into your routine, especially when you’re sedentary the entire day.  Remaining inactive is bad for your overall health and also leads to weight gain.  So instead of going to the fast food drive-through at lunch, strap on your running shoes and exercise at a nearby park or gym.  Then indulge in something healthy like fruit or a protein bar.

Work on Your Posture

Improving your posture can reduce pain in your shoulders and lower back, and minimize eyestrain.  Adjust your chair and monitor so that your eyes are level with your computer screen, and make sure to sit up straight and all the way back in your seat.  Your keyboard should be at a proper height that allows your wrists to lie straight.  Finally, it’s important to get up and walk around from time to time.

Bring Healthy Snacks to Work

Instead of relying on the vending machine in the break room to provide you with nourishment, bring your own healthy snacks to work.  Fruits, vegetables, whole-grains, and yogurts are all great ideas.  Snacking throughout the day will help you to resist the urge to overeat at lunch, and will also keep you alert.  It’s equally important to drink lots of water – bringing along a water bottle will prevent countless trips to the water cooler.  Although if you’re looking for an extra reason to get up and walk around, the water cooler isn’t a bad idea either.

Keep a Clean Working Space

When you get bogged down in clutter you often get stressed out.  Alleviate this by keeping a clean, organized desk.  Doing so will also reduce the amount of dust and food particles that build up over time, which can often draw pests to the scene.

Request Flexible Hours

Try to work with your boss on devising a schedule that works for both of you.  If you have kids, try to work around getting them to school and their various extracurricular activities.  If you aren’t able to function in the morning, find out if it’s possible to come in a bit later.  Working during hours that fit with your schedule is important for your stress levels and mental well-being.

Living a healthier life at the office is important because you spend so much time there.  Consider these helpful tips and improve your health both at work and outside of it.

Until next time,

The Doostang Team

Doostang Success — Investment Banking Analyst Job that I Had Been Searching For

Jesse

University at Albany, State University of New York, 2007
Investment Banking Analyst – BB&T Capital Markets | Windsor Group

“I knew Doostang hosted a premier listing of job opportunities, but I was hesitant at first to subscribe to the paid service. After months of searching and no luck, I decided to see if applying through the “Doostang Network” would yield better results.

Contrary to my experience applying directly through career websites, I was contacted by several companies through Doostang. In many cases, I got nearly instant feedback, because Doostang alerts you whenever an employer views your resume.

After a challenging interview process with one of the respondents, I landed the job that I had been searching for!”


Did you get a job through Doostang? Share your Doostang success story and get a $500 Signing Bonus from Doostang!

Here’s a small sample of the great jobs you’ll find on Doostang:

Venture Capital Associate (Pre-MBA) – Expansion-Stage Venture Capital Fund, Boston, MA

Business Analyst – Leading Digital Strategy, Design & Development Agency, New York, NY

Analyst Group Head – Top Wealth Management Service Provider, Miami, FL

Intern – Leading Management Consulting Firm, New York, NY

Jr. Associate – Top Tier Venture Firm, SF Bay Area, CA

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Win More Interviews: Show Your Value to Employers!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Intern, New York, NY
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Creating value for employers even before you land the job is a way to set yourself apart from the competition. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan that identifies and solves problems for the company, using tact in case the person who created the gaffe is also the hiring manager!

Research the Company

To accelerate your job search using this approach, you must target a specific company of interest. If you attempt to concentrate on a number of companies simultaneously, your efforts will be diluted and less likely to produce the results you desire. Focus your research on challenges the company is currently facing or on the analysis of products and publications. Match the area of analysis with your strengths and skill set so that you can highlight your value for the company.

Identify Gaps or Gaffes for the Company

Your research will create the framework for your plan by identifying gaps or gaffes in the company’s current operations. Gaffes are more likely to be found in branding or publications. If you are a proofreader or marketing specialist, you can distinguish yourself by identifying confusing marketing messages or typos in corporate publications. Gaps can be identified across a number of areas, including inefficient operations, slow sales, or ways that money is being left on the table.

Create an Effective Plan

Here is where your talents shine!  Create a stellar step-by-step plan for improvement using your strong skill set and unique perspective. Explain your rationale and implementation so the employer gets a clear sense of how you created the plan from start to finish. Your initiative is only one of the strengths on display in your plan.

Examples of plans you might offer include:

  • a marketing plan to expand into an entirely new market with an existing product line
  • strategies to increase productivity
  • creating an employee communication curriculum
  • cost-cutting manufacturing processes

Present Your Plan

Gaining access to the right people can be the challenge in this part of your job search. Return to your earlier research and pull out the names of specific department managers or project leaders. Ideally, you will be able to present your plan to the person with authority to implement the changes. Once you have the right names, package your resume and your plan with a brief cover letter and send it off. If using e-mail to present your plan, be certain to create an intriguing subject line to increase the likelihood that your email will be opened. Take the key aspects of your plan and incorporate these into a concise and eye-catching subject line.

Examples of effective subject lines might include:

  • Penetrate New Markets with Existing Product Lines
  • New Strategies to Accelerate Staff Productivity
  • Better Customer Service with Improved Staff Communication
  • Smart Strategies to Reduce Manufacturing Costs

Another important consideration in e-mail communication is whether attachments will be opened. Some recipients may be concerned about attachments containing viruses or company spam filters may block your email. Include previews of salient points in the body of the email to generate interest and spur the manager to open your attachments.

Follow Up

Your contact information will be included in your resume and e-mail signature, but continue your proactive approach by following up. Try following up with a phone call so you can have a real-time conversation with the decision maker. In attempting to get through, be certain to mention the plan you provided and state your intent to clarify any questions and to tailor the plan to the executive’s needs. If unable to get through, request a time to return the call or schedule a call. Your organizational skills will be noticed.

Creating a plan to address employer’s needs before you are even employed sets you miles apart from the competition! Your emphasis on providing value to the employer and making an investment of your time speaks volumes about the value you can provide on the job. Show employers your value to win more interviews and you will soon be getting paid for your skills and expertise!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

6 Internet Traps that Stall a Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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Using the Internet is clearly the “go-to” approach used by most job-seekers today, but be certain you don’t treat your online search efforts casually.  Any mistakes could be broadcast to a wider audience than you imagine. Not all publicity is good publicity when it comes to your personal branding enterprise or online job search. Anything posted online tends to take on a life of its own, including job postings. So be certain you maintain as much control as possible of your own information and job search avoiding these 6 traps.

1.  Posting personal contact information.

You need a balance here between being able to be contacted and making yourself vulnerable to identity theft.  When posting your resume, follow each site’s posting guidelines, and be aware of how “public” your contact information will be when your resume “goes live”. Check the settings to see if employers have a secure portal for the site, or if your resume is available to anyone on the Internet.  The more secure the better in targeting your job search and maintaining your privacy.

2.  Using inappropriate email addresses.

Make sure you have selected an email account that is appropriate to your job search. One that is too personal definitely sends the wrong message, suggesting that your boundaries between work and play are not in place.  Similar concerns may be raised about your judgment if you use your current work email.  There are many options to open free email accounts online.  Consider one of those resources to set up a dedicated email account just for your job search.  It may also help you organize your job search efforts.

3.  Opening your job search up to your current employer.

There are many ways your current employer may learn about your job search, but you can take a few precautions to lessen that possibility.  Avoid using any contact information from your current place of employment. Be selective about where you choose to post. Wallpapering the Internet with your resume is likely to create more problems than positive results for you. Do not use work stations or equipment at the office to launch your online job search.

4. Failing to match your qualifications to those required in the position.

It is tempting to send out resumes to interesting positions, particularly if you are ready to explore a new area or feel stuck in your current industry.  Using the “old shot-gun” approach of sending the resume to multiple sites is relatively easy and inexpensive, but such an indiscriminate approach may diffuse your efforts and paint you as desperate or lacking focus. Don’t diminish your strengths by responding to “everything”!

5.  Limiting your job search to online efforts.

Not all jobs are posted online.  Depending on your geographic parameters, you may want to get out and search local job sources as well.  Networking continues to be a strong source of jobs for diligent and well-connected candidates. Don’t rely just on Internet contacts – give your phone number and physical address when you personalize these responses.  Remember, don’t use company time or equipment in sending things out or identifying contact information.

6. Not researching companies to which you are applying

By finding out about the corporate culture for positions of interest, you are more likely to be successful in aligning your job search efforts and resume with those of the company.  And of course, use the Internet to find out basic contact information to take control in reaching the right person.


The Internet is definitely a strong resource in any job search these days. Take a bit of time to check your “appearance” by using an appropriate email account, make sure any attachments are virus-free, and maintain a business-like approach in your email correspondence.  Ensure the first impression of you the potential employer will be viewing, printing, and circulating around the office is the one you want. Using these strategies will help you maintain your online job search momentum!


About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Doostang News December 27: New Year’s Resolutions for Your Job Search

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The New Year signifies a shot at a New You – a chance to hit the reset button, so to speak, and realign yourself in a direction that leads to better health, more exercise, or greater knowledge.  The problem is, junk food tastes so much better than Brussels sprouts, you don’t have the time to keep up with all the daily news sources and stay on top of the New York Times Bestseller List, and that one-year gym membership loses its shine in February.  It can be hard to stay on top of your goals, but if you make the effort when it comes to your job search, it really will pay off.  Moreover, if you set short-term, concrete milestones for yourself, you’ll be more likely to stick it out.  Here are some ideas:

  • Resolve to build out your professional network.  Hold yourself accountable and vow to meet a certain number of people – say, two – per week.  You could also decide that you will attend one to two networking events per month.  Picking a number and sticking to it is important, and it’s also a helpful way to track the people you meet and when you met them.
  • Promise to yourself that you’re going to really make your job search a full time job, and set a goal for yourself as to how many jobs you will apply to each week.  If it helps to break it down to a specific number of jobs per day, do that; just make sure you set a goal and don’t fall below it.
  • Decide to have a happier, healthier year by taking up a hobby or volunteering.  It’s hard to sit in front of a computer all day and search for a job, so commit yourself to an activity or join a group that meets once a week, and make it a part of your routine.  It’s important to get out and remain social, so that you don’t get too worn out by your job search and lose steam.
  • Commit yourself to learning a new skill or subject matter.  Use your free time to broaden your mind, and consider taking up something that will allow you to bring more to the table at a new job, so that you can become a more attractive candidate to hiring managers. Were you always hoping to one day learn Spanish or HTML? Now is the time to do it.
  • If 2010 was a rough year for you as far as job search goes, consider seeking the aid of professional services that will look over your resume or coach you on how to perform in an interview.  Perhaps this is something to add to your holiday wish list for those who have no idea what to get you.
  • Make a resolution to build your online presence and leverage social media channels to get a job.  Sign up for various social and professional networking sites, and craft an image that you want employers to see.  Consider starting a blog that serves as an online portfolio of work or as a further networking tool, and make sure that you update it once a week.
  • Perhaps the most important resolution is to find a way to stay positive, even though you may be feeling anxious about not having a job.  A positive person will be more productive, will exude enthusiasm and confidence to hiring managers, and will be more likely to land a job that they enjoy.  Do what you can to keep your head up, whether it’s yoga, a weekly movie night, time with your kids, or anything else that relaxes you and keeps you happy.

Staying on top of New Year’s resolutions isn’t always easy; but if you really think them through, establish small milestones for yourself, and follow a set course, you’ll effectively end up where you want to be!

Happy New Year,

The Doostang Team

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