Win More Interviews: Show Your Value to Employers!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Intern, New York, NY
Marketing & Operations Associate, SF Bay Area, CA
Investment Banking Analyst, Boston, MA
Business Associate, San Francisco, CA
Quantitative Analyst, Toronto, Canada

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Creating value for employers even before you land the job is a way to set yourself apart from the competition. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan that identifies and solves problems for the company, using tact in case the person who created the gaffe is also the hiring manager!

Research the Company

To accelerate your job search using this approach, you must target a specific company of interest. If you attempt to concentrate on a number of companies simultaneously, your efforts will be diluted and less likely to produce the results you desire. Focus your research on challenges the company is currently facing or on the analysis of products and publications. Match the area of analysis with your strengths and skill set so that you can highlight your value for the company.

Identify Gaps or Gaffes for the Company

Your research will create the framework for your plan by identifying gaps or gaffes in the company’s current operations. Gaffes are more likely to be found in branding or publications. If you are a proofreader or marketing specialist, you can distinguish yourself by identifying confusing marketing messages or typos in corporate publications. Gaps can be identified across a number of areas, including inefficient operations, slow sales, or ways that money is being left on the table.

Create an Effective Plan

Here is where your talents shine!  Create a stellar step-by-step plan for improvement using your strong skill set and unique perspective. Explain your rationale and implementation so the employer gets a clear sense of how you created the plan from start to finish. Your initiative is only one of the strengths on display in your plan.

Examples of plans you might offer include:

  • a marketing plan to expand into an entirely new market with an existing product line
  • strategies to increase productivity
  • creating an employee communication curriculum
  • cost-cutting manufacturing processes

Present Your Plan

Gaining access to the right people can be the challenge in this part of your job search. Return to your earlier research and pull out the names of specific department managers or project leaders. Ideally, you will be able to present your plan to the person with authority to implement the changes. Once you have the right names, package your resume and your plan with a brief cover letter and send it off. If using e-mail to present your plan, be certain to create an intriguing subject line to increase the likelihood that your email will be opened. Take the key aspects of your plan and incorporate these into a concise and eye-catching subject line.

Examples of effective subject lines might include:

  • Penetrate New Markets with Existing Product Lines
  • New Strategies to Accelerate Staff Productivity
  • Better Customer Service with Improved Staff Communication
  • Smart Strategies to Reduce Manufacturing Costs

Another important consideration in e-mail communication is whether attachments will be opened. Some recipients may be concerned about attachments containing viruses or company spam filters may block your email. Include previews of salient points in the body of the email to generate interest and spur the manager to open your attachments.

Follow Up

Your contact information will be included in your resume and e-mail signature, but continue your proactive approach by following up. Try following up with a phone call so you can have a real-time conversation with the decision maker. In attempting to get through, be certain to mention the plan you provided and state your intent to clarify any questions and to tailor the plan to the executive’s needs. If unable to get through, request a time to return the call or schedule a call. Your organizational skills will be noticed.

Creating a plan to address employer’s needs before you are even employed sets you miles apart from the competition! Your emphasis on providing value to the employer and making an investment of your time speaks volumes about the value you can provide on the job. Show employers your value to win more interviews and you will soon be getting paid for your skills and expertise!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Doostang Success — Marketing Director Job Offer after 1 Month

Sean

Muhlenberg College, 2007
Regional Marketing Director – Icon Securities

“I had been unemployed since February 2010 after the passing of my mother.  I had begun to lose hope using various free websites, when I came across Doostang.  I took the plunge for the 3 month commitment because I was so impressed with the format.

Literally the first job I applied for, I was contacted to come in for an interview.

The job was directly in line with what I was looking for and it was extremely easy to find using Doostang’s search system.  Although Doostang led to me getting the opportunity to interview with 4 different companies in a one month period, it just so happened that the first job that I applied for on Doostang led to my employment.

I received a great offer today, which I accepted.  I can honestly say that, if it was not for Doostang.com, I would still be unemployed today.

I will be sure to recommend Doostang to any and all of my friends who are looking for employment, or a change in companies.

Thank you!”


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Here’s a small sample of the great jobs you’ll find on Doostang:

Trading Assistant – International Investment Advisory & Trading Firm, Toronto, Canada

Corporate Strategy Sr. Manager – Innovative Payment Solutions Platform, SF Bay Area, CA

Investment Banking Intern – Premier Boutique Investment Banking Firm, New York, NY

Sr. Consultant – Executive-Level Advisory Consulting Firm, Los Angeles, CA

Operations Analyst – Fast Growing Ecommerce Company, Jersey City, NJ

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Doostang Success — The Perfect Finance Job

Christa

Columbia University, 2010
Public Finance Associate – Depfa Bank

“In October 2010 a friend told me about Doostang. At the time I was discouraged since I had graduated in May 2010 and was still having difficulty landing interviews like most of my classmates.

My friend said that Doostang was an amazing job search website, so I joined, became a premium member and started to see jobs listed on the site that were not being featured on competitor websites.

Within two weeks I started receiving phone calls regarding interviews, but I was still looking for the perfect fit. In December, I received a call regarding a job that I thought was the perfect job for me, given my education and previous work experience.

I interviewed on a Monday and was made an offer that Thursday.

I was so excited to deactivate my Doostang account! I have been in my new position for three weeks and I have never been happier. To be working in a competitive challenging environment – this is the best New Years gift that I could have received.  I told all of my unemployed friends about the site as I am certain that they will be able to find jobs too using Doostang.”



Did you get a job through Doostang? Share your Doostang success story and get a $500 Signing Bonus from Doostang!

Here’s a small sample of the great jobs you’ll find on Doostang:

Research Associate – Independently Owned Mutual Fund seeks Research Associate, New York, NY

Business Analyst – Online E-commerce Auction seeks Business Analyst, SF Bay Area, CA

Associate Analyst – Investment Manager seeks Associate Analyst, Philadelphia, PA

Brand Director – Leader in Entertainment Industry seeks Brand Director, Toronto, Canada

Analyst – Prominent SBIC Fund seeks Analyst – SF Bay Area, CA

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6 Internet Traps that Stall a Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

High Yield Analyst, New York, NY
Business Development Analyst, Toronto, Canada
Associate Principal, Los Angeles, CA
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Using the Internet is clearly the “go-to” approach used by most job-seekers today, but be certain you don’t treat your online search efforts casually.  Any mistakes could be broadcast to a wider audience than you imagine. Not all publicity is good publicity when it comes to your personal branding enterprise or online job search. Anything posted online tends to take on a life of its own, including job postings. So be certain you maintain as much control as possible of your own information and job search avoiding these 6 traps.

1.  Posting personal contact information.

You need a balance here between being able to be contacted and making yourself vulnerable to identity theft.  When posting your resume, follow each site’s posting guidelines, and be aware of how “public” your contact information will be when your resume “goes live”. Check the settings to see if employers have a secure portal for the site, or if your resume is available to anyone on the Internet.  The more secure the better in targeting your job search and maintaining your privacy.

2.  Using inappropriate email addresses.

Make sure you have selected an email account that is appropriate to your job search. One that is too personal definitely sends the wrong message, suggesting that your boundaries between work and play are not in place.  Similar concerns may be raised about your judgment if you use your current work email.  There are many options to open free email accounts online.  Consider one of those resources to set up a dedicated email account just for your job search.  It may also help you organize your job search efforts.

3.  Opening your job search up to your current employer.

There are many ways your current employer may learn about your job search, but you can take a few precautions to lessen that possibility.  Avoid using any contact information from your current place of employment. Be selective about where you choose to post. Wallpapering the Internet with your resume is likely to create more problems than positive results for you. Do not use work stations or equipment at the office to launch your online job search.

4. Failing to match your qualifications to those required in the position.

It is tempting to send out resumes to interesting positions, particularly if you are ready to explore a new area or feel stuck in your current industry.  Using the “old shot-gun” approach of sending the resume to multiple sites is relatively easy and inexpensive, but such an indiscriminate approach may diffuse your efforts and paint you as desperate or lacking focus. Don’t diminish your strengths by responding to “everything”!

5.  Limiting your job search to online efforts.

Not all jobs are posted online.  Depending on your geographic parameters, you may want to get out and search local job sources as well.  Networking continues to be a strong source of jobs for diligent and well-connected candidates. Don’t rely just on Internet contacts – give your phone number and physical address when you personalize these responses.  Remember, don’t use company time or equipment in sending things out or identifying contact information.

6. Not researching companies to which you are applying

By finding out about the corporate culture for positions of interest, you are more likely to be successful in aligning your job search efforts and resume with those of the company.  And of course, use the Internet to find out basic contact information to take control in reaching the right person.


The Internet is definitely a strong resource in any job search these days. Take a bit of time to check your “appearance” by using an appropriate email account, make sure any attachments are virus-free, and maintain a business-like approach in your email correspondence.  Ensure the first impression of you the potential employer will be viewing, printing, and circulating around the office is the one you want. Using these strategies will help you maintain your online job search momentum!


About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!