7 Strategies to Showcase Your Unique Value to Employers

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Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

By Alesia Benedict

Tricky Interview Questions

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We’ve covered a lot of tough interview questions in past posts, and here we come at you with yet another round.  Sometimes interviewers ask us questions that are more on the tricky side.  It’s hard to know what to say – it often seems the best approach is to tell them what they want to hear, rather than the truth – and sometimes it’s just confusing why these questions are being asked in the first place.  Here are a few examples:

What Are Your Hobbies?

Why is this question relevant to the job you’re applying for, and why would the interviewer care enough to ask this in a formal interview?  Try to look at this question as a means for the interviewer to understand who you are a little better.  If you’re hired, you’ll be absorbed into the company culture, so the company wants to get a more complete picture of you as an individual.  Understanding what you do for fun can help the interviewer determine what your working style might be like.  It can also help them determine how a job will fit into your life, given what you do outside of your work.

How Would Your Coworkers Describe You?

Do you even know the answer to this question?  Could you really provide an accurate assessment of what others think?  This question is more of a way for the interviewer to find out what qualities you most value about yourself, as you likely assume that these are the same traits that others appreciate.  It also showcases how modest or overconfident you might be.  Here you might take the chance to describe some positive interactions you’ve had with coworkers, citing instances where you have collaborated with them on projects.  This will give you a way to back up your answer, as well as to imply that you are able to work well in a team.

Where Do You See Yourself in Five Years?

This question is tricky because it’s hard to tell if you should speak about yourself in five years at that company – after all, you don’t want to appear presumptuous, but you also don’t want to seem disloyal.  And what if where you want to be is in the seat of the person who is interviewing you?  Instead of focusing on what specific position you see yourself in, try to think of things you want to have achieved.  In what areas will you grow the most?  What goals do you have for your career?  After you’ve considered these questions, you can then turn your answer around and talk about ways in which you will be able to accomplish all of this at the company you are interviewing for, speaking about how your growth will be mutually beneficial for you and the corporation.

Some questions during the interview can seem like time wasters – and some are.  But interviewers often have underlying points they’re trying to get at, even if it’s just to see how you’ll react to a specific question.  Try to prepare for an interview as thoroughly as you can and keep an open mind when tackling tricky questions like these.

All the best,

The Doostang Team