7 Strategies to Showcase Your Unique Value to Employers

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Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

By Alesia Benedict

8 Interview Clichés to Avoid

The point of an interview is to show off to the hiring manager how wonderful and unique of a candidate you are.  So why would you waste precious time and words answering questions with clichés?  Unfortunately, when put in a nerve-racking situation, people often freeze up or stumble over their words, and these standard lines are the first things that come to mind.  Here are a few clichés to look out for, and some alternate ways to respond:

1. I’m a Team Player

The ultimate cliché, this one pops up in resumes, cover letters, and interviews.  But what does it really mean?  If you’re a “team player” and really want to get this point across, don’t say this line.  Explain what it is that makes you so great to work with.  Focus on your excellent ability to communicate or your willingness to both lead and follow directions.  Talk about a few instances where you have picked up the slack for someone else without having to be asked.

2. I’m the Perfect Fit

Ultimately this is up to the hiring manager.  Instead of wasting your breath telling them this and expecting them to believe you when they know nothing about you, barrage them with examples of why you’re a great fit.  Then they’ll come closer to making this conclusion on their own.

3. I’m a Hard Worker

Aren’t we all?  Again, saying this really means nothing to the interviewer until you provide concrete examples.  Tell them about all those times when you stayed late, turned work in before its due date, anticipated what needed to get done next, etc.  Make the interviewer really believe that you are a hard worker, because just saying so is not enough.

4. I’m Willing to Do Anything

Often this is the road many people have to take, especially when starting out in entry-level positions.  And while it’s great to have that sort of mentality, you don’t want to sound too desperate in a job interview.  And worse than sounding desperate, you don’t want to imply that the job itself is something you’re “willing to put up with” until you advance on to something better.  Mention specific parts of the job that excite you, and instead of focusing on your willingness to do anything, focus on your desire to do these specific things.

5. I’m a Fast Learner

When you say this, Hiring Managers hear, “I don’t know how to do this“. Saying this makes you sound like you are inexperienced, and that you may be underestimating the level of understanding it takes to do the job.

6. I’m Good with People

That’s exactly what the interviewer is trying to determine in the interview. It’s not just about determining if you have the skills and qualifications to do the job. The interviewer is trying to determine your general demeanor and personal skills, so let them see you in action, don’t simply state it.

7. I’m a very Loyal Person

People who say this are usually overcompensating for holding many jobs in the past, but not staying at any particular job for very long. Candidates who say this are typically concerned that the interviewer will think they’ll get bored and leave soon after taking the position. Instead of saying this, stress how you see this potential employer as a long term career path.

8. I really need this job

Some people think it’s a good idea to talk about their personal life in an interview, and how important it is for their family that they get this job. Even if this is true, do not say it. It only makes you look desperate. The less it seems you need the job, the more valuable you seem to the employer, because other employers want you too.

Clichés hurt you not just because they make you sound less credible, but also because they take away the chance to go into depth and provide specific examples of why you’d be a great hire.  Don’t do yourself an injustice by speaking vaguely with a hiring manager – the specifics will get you much farther.

8 Social Media Blunders that Sink a Job Search

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Let’s say you are looking for a new job or a promotion at your current job.  If your prospective new boss pulls up your Facebook page, will he/she see photos of you drinking scotch from the bottle and a caption that says “Drink till you die”?  Or will your current employer see a post that reads: “I hate my job, the boss is a jerk!” on your Facebook page?

These days, social media can be a help or a hindrance to your job search. Social media sites are not hidden.

Anything you post is likely to be seen.  Most hiring managers search candidates’ online presence and that includes social networking. You will want to do the same.

A basic search of your name is a good place to start. What does the search reveal?  How deep are the results?

Do you find one or two pages, or one or two lines?  What does the search reveal about you? Remember, just because your Facebook posts don’t show up in the initial search doesn’t mean information posted there is inaccessible.  In fact, for some companies, that may be where the search begins. Be smart about your online presence and you will outsmart the competition.

1.  Wide Open Profiles.

This is the kind of mistake that makes the others mistakes relevant. Keeping a closed or mostly closed profile on your non-career social media sites while job searching is a good idea.

2.  Friend Requesting Your Interviewer.

Don’t send a friend request to your interviewer. Maybe your the type of person who friend requests everyone you meet. Maybe you think it will help your chances of getting the job. Unfortunately, friend requesting your interviewer is more likely to work against you, since very few of us will look more professional on facebook than in the interview.

3.  Inappropriate Language.

Remember your old English teacher’s admonition that you must pay attention to the written word?  That remains true for writing on the web.  Writing how you talk is not the best advice in the midst of your job search.  Think of any written communication as a tiny billboard communicating your assets to hiring managers investigating your online presence.  Inappropriate language definitely includes profanity, so clean it up to strengthen your job search.

4.  Non-PC Statements.

Your social media pages may feel protected or hidden from the general public, but as with anything on the Internet, once it is there, you lose all control of the information.  “Think twice and type once” might be a good reminder the next time you are posting.  Any Internet-based communication is open to the world and may be misconstrued.  Think about the last time you tried to tell a joke or explain a sensitive situation via email.  The recipient of cyber-messages may not interpret what was meant as a short-hand explanation in the same way you intended.

5.  Negative Comments about your Current Employer.

The supposed sanctity of social media sites can lead many people to develop a false sense of security. As mentioned, social media sites are not completely private.  If you are ranting about your current place of employment, the consequences of doing so “in print” are likely to be much more negative for you than the employer.  Hiring managers typically avoid anyone whose posts suggest a difficult disposition, rather than the appearance of a team player.

6.  Unflattering Photos.

Everyone knows drunken holiday party photos will sabotage your job search, but you should be cautious about the content of all photos you post.  Public displays of affection, nudity, or any documentation of “unusual” behavior are likely to halt successful job leads.  Check with your “friends” on Facebook as well to make sure there aren’t photos on their pages that may cast you in an unflattering light.

7.  Off-color humor.

The Internet is not the local bar or pub.  You’re not just making jokes with people who already know you well and will forgive slips of the tongue.  If negative comments are all that the hiring manager knows of you, you are likely to be seen negatively.

8.  Conflicts between your profile and resume.

Make sure there is no major differences between your career oriented social networking profiles, and your resume. This can be as simple as updating a former employer’s company name to its new name if it was changed. Check the details thoroughly on both, making sure the dates match, the company names match, and the responsibilities and accomplishments match

 

Don’t jeopardize your job search by ignoring potential negative impressions from your online presence.  Social media sites are routinely accessed as part of the screening process so get rid of any questionable photos or posts. Beware of social media blunders by taking a smart look at your online presence as if through the eyes of the hiring manager, and you can remove barriers to your next position.

 

Corporate Development – M&A Associate – Los Angeles, CA

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Up Close and Too Personal – What to Leave OFF Your Resume

A resume serves as a reflection of who you are:  it contains your education, your illustrious work experience, various ways to contact you…  But then, a resume should never really reflect who you are.  We’re talking about the personal details – the little things that make you the fabulous person you are today, but that should really have no bearing on landing a job.

So whether you’re just starting to apply to jobs for the first time, or are a seasoned job search veteran, here’s a refresher course on things that you should never include on your resume:

Religion

If you’re not applying to a job at a religious institution, keep your views off the page.  It’s irrelevant to the job, and hiring managers are not allowed to take it under consideration anyway, so there’s really no place for it.  If you volunteer at a religious organization and you consider this experience especially relevant to the job you’re applying to, you can mention it briefly.  However, if you must include it, keep the organization anonymous and focus on your role instead.  For example:

Volunteer Instructor – once a week, taught a classroom of thirty children, ages 10-12.

Also, keep in mind that anything you mention in the resume is likely to come up during the interview, so include this information at your own risk.

Politics

Again, if you’re not going into politics, leave it off.  These sorts of matters are controversial in the first place, are irrelevant, and if anything, just take up valuable space.  Like with religion, if you consider your political experience extra valuable and relevant to a particular job – and just can’t bear to take it off the resume – avoid mentioning the organization name, and be prepared to discuss further during an interview.

Sexual Orientation

Sexual preference may be a key component to who you are, but it has nothing to do with how well you can perform on the job.  More than this, even though discrimination in the workplace is illegal, it still exists in some places, so don’t take your chances.

Age

Though you may be the perfect fit for the position, ageism in the workplace certainly exists, and you may be eliminated from the pool prematurely if you are perceived as being too old or too young.  If age is an issue, be cautious with including specific dates on your resume as well (most hiring managers can do the math).  So if your 30-year college reunion is around the corner, you might want to keep that graduation date to yourself and also leave off some of your early, less relevant experience.

Health and Disabilities

The law protects persons with health issues or disabilities, but again, you should leave this information off of your resume.  It’s irrelevant and opportunity for discrimination exists.

Criminal Record

The general rule with a criminal record is to be upfront and honest with a hiring manager, but the resume is not the place for this.  Wait until the interview to bring this up.

While you want to give the hiring manager a good idea of who you are, there’s definitely a point where you can become too personal in what you decide to disclose.  Always aim to flaunt how great you are on your resume – just be a bit discerning while you do it.

 

Milestones for a Successful Job Search

Manage your job search just as you would a well-organized project and you will be able to place yourself in a new position! By meeting milestones you will feel more in control of your job search.

1.  Identify Target Companies

Use traditional and Internet strategies to identify companies of interest. Network with professional and community organizations to gather information about potential openings, new projects, and names of key personnel. The hiring manager may be the gatekeeper, but isn’t the only contact who may be helpful in the organization. Use Internet sites to expand beyond your geographic area and get a sense of the current market for positions of interest to you.

2.  Tailor Your Resume and Cover Letter

Apply the research gathered about companies, key personnel, and positions to revise your resume and cover letter for each position if possible.  Although this may sound daunting, a complete overhaul is not required for each position. Emphasize skills and accomplishments in your resume that align with corporate needs. A slight adjustment may be all that is necessary to present yourself as the perfect candidate. Don’t rely on references to float your resume to the top of the pile. The cover letter and resume must stand on the merits of your experience, skills, and potential for contributions to the company’s bottom-line.

3.  Follow-up

When you follow up, remember to use a number of different strategies. Traditional thank-you letters and e-mails can both be appropriate. When managing group interview situations, you may prefer to use email and a brief phone message to keep your name and credentials fresh in the mind of each interviewer. You will also want to follow up with the initial contact person for your cover letter. That individual may become an important point-person in keeping you apprised of the interview process and keeping your name at the top of the list!

4.  Keep Going

Even after the interview, keep in contact with your network and maintain your job search efforts. Part of the challenge in current job searches is how protracted the process has become in a tight job market. Think of the process as a marathon and pace yourself. Rejuvenate yourself to keep up a positive energy.

5.  Maintain Good Records

Set up an organizational system to record your progress and include all the details! Keeping a comprehensive record of all names, dates of contacts, and outcome will prevent following up with the same person twice when you did not plan to do so. The record can also give you a sense of accomplishment and control as you monitor milestones in your job search project. Good organization leads to good results and helps you present a positive image in all your contacts.

Monitor job search milestones just as you would for a complex project. Exercising those skills keeps you on your game and moves you toward a new position. Use the milestones to maintain your focus and a positive energy to stay on track to a timely delivery in your job search project!

5 Tips to Enhance Your Job Search

Autumn is finally settling in again, but before you start laughing and pointing fingers at all those young children who still have years of school and torment ahead of them, just think about what YOU get to do.  That’s right, school may be out forever, baby, but check out what’s in store now:  the job search.  So tighten those backpack straps, throw on a bicycle helmet, and off we go!

Don’t Even Think About Cutting Class

Make sure to hold yourself to a schedule.  Wake up at a reasonable hour and park yourself at your desk for a generous period of time, giving yourself an opportunity to really focus on your job search.  You may feel inclined to soak up these last few weeks of sunshine, but make it a priority to devote a good chunk of your day to researching opportunities, sending out resumes, and networking.

Keep Your Homework Out of the Dog’s Reach

While you’re looking for a job, it’s important to set goals for yourself.  Assign yourself tasks such as applying for a minimum of five jobs a day, reading one book a week that will educate you in an industry that interests you, or perhaps creating an updated draft of your resume.  Homework is almost never fun, but it’s where we make a lot of our progress – so no slacking!

Get There Before the Final Bell

No one likes getting marked off for tardiness, so avoid the hassle altogether and get there early!  Be mindful of any application deadlines you have coming up, and plan your schedule accordingly.  And instead of sliding into your seat right as the bell rings, try to show up a few minutes ahead of time.  Hiring managers often look favorably upon candidates who turn in their materials promptly – and it’s also quite possible that they’ll make a decision before they close off the position, so stay on top of things and apply as early as you can.

Don’t Forget Your Friends

The best part about school is getting to suffer through it with all your best buds.  So find a few pals who are also treading along in this perilous world of job hunting, and share your woes, tips, and contacts with each other.  Having a support group while you look for a job can invigorate you when you’re down, expose you to new opportunities, and make you realize that you’re not alone.

RECESS

Sometimes when you’re starting to fidget in your seat and can’t peel your eyes off the clock, the best thing to do is to throw open the classroom door, fling your arms out into the air, and just run around outside.  Few of us can sit through an entire day pounding out a bunch of work, so don’t feel shy about taking a break every once in a while to de-stress.  Ultimately, it’ll help your productivity when you get back to the grind with a clear mind and a fresh outlook.

Happy job hunting!

Overcoming the “Under-Qualified” Stigma

Investment Banking Analyst, Chicago, IL
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Sr. Consultant, Boston, MA
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It’s happened to everyone: you come across a job description for a position that’s right up your alley. The job is interesting and looks like something that you are completely capable of and excited to do. And then your eyes wander to the “Qualifications” section… You don’t have a Masters degree, 5+ years of experience, or a Series 7 license. So what do you do? Scrap it and move on? If you’re lacking many of the key qualifications that appear mandatory, then indeed you’re probably better off allocating your time and effort applying elsewhere. But if you’re only a few qualifications away from that ideal candidate description, you might be selling yourself short if you give up before even trying. Read on for a list of tips on overcoming the “under-qualified candidate” stigma.

Emphasize Your Skills

Ok, so maybe you don’t hit every bullet point with your qualifications. But don’t give up hope just yet. For many positions, the “Qualifications” section is merely a list of attributes of the ideal candidate. This doesn’t mean that they’re unwilling to consider someone who meets only some of the requirements. So instead of dwelling on what you haven’t done, focus on what you’re great at. Many skills that you acquire throughout school, volunteer work, or another job are transferable to other positions, and can be used to replace any prerequisites that you might not meet. Highlight these skills or experiences in your cover letter, and explain how they will help you excel in that specific job. One important caveat: don’t waste your time applying for jobs that you’re completely unqualified for – for example, if you’re looking at a position for an Associate Attorney at a top law firm, you better have a law degree.

Go the Extra Mile

If you come up short on knowledge or experience, emphasize to an employer that you are willing to work harder than any other candidate to brush up on your skills and become well versed in the subject matter. Don’t underestimate the value that hiring managers place on a strong work ethic. Include in your resume and cover letter examples of your ability to learn quickly. If you possess many of the other qualities of the ideal candidate, you may find that your enthusiasm to learn and contribute may very well land you the position.

Network

Networking is a great way to gain introductions into a company. Networking can also help you establish someone on the inside as an individual who can vouch for you. When you come across that tricky job description, mention to your contact that you’re planning on applying, and explain why. Be honest, and address any points that might weaken your application. Companies want to hire individuals they can trust. If someone with a good history at the company is able to put in a good word for you, it will further bolster that company’s confidence in bringing you on.

Volunteer or Intern

If you find that no matter how you try to spin it, you just can’t land the position you want based on your qualifications, offer to volunteer your services for free. This isn’t to say that you should ever allow a company or an individual to take advantage of you. But if you volunteer or intern for a company, you’ll gain valuable experience that you can parlay into a future opportunity at the company. Get in, work hard, and show them that they need you. Even if doing so doesn’t lead to another prospect within that company, you’ll gain important knowledge and skills that will qualify you for a position similar to the job you had hoped for at the outset.

It’s easy to look at a job description, think, “There’s someone out there who’s better,” and quickly abandon the effort. But have a little faith in yourself – play to your strengths and commit to working even harder than the next guy, and you may find yourself more qualified than you think. So take a chance – you’ve got nothing to lose – and you may find yourself one step closer to your dream job!

All the best,
The Doostang Team

Doostang Success — My Dream Job after Just One Week

Crystal

Georgetown University ’10
Financial Analytics Generalist – Bloomberg L.P.

“For me, Doostang was an amazing resource because it offered two critical factors that helped me propel a successful job search: credibility and visibility.

I wanted to make my job search as efficient as possible, and I chose Doostang because it was recommended to me by a trusted and highly accomplished friend from a leading university and career, who was also a site member. So credibility was a big piece that got me started.

Every few days or so, for about a month, I re-ran a search based on my criteria, shortlisted promising jobs and companies, and took the time to apply at the end of each week.

Ultimately, I was contacted back by a great company for a cool role, and offered a job just one week later after several interviews. I realized throughout the interview process that this was a dream company for me.

That said – what I also loved about Doostang is that it let me manage my entire job search from a single online location, and its extensive database of high quality jobs enabled me to consider opportunities I wouldn’t have thought of applying to otherwise (including the one that I ultimately obtained).

I would particularly recommend Doostang to people who are in a similar situation I was recently in: open to a range of types of opportunities that will propel your career, and wanting immediate and efficient access to a tried and true job board and resource recommended by top graduates and professionals.

Doostang really opened up my eyes to the wide variety of opportunities out there, and I couldn’t be happier with the outcome!”


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Here’s a small sample of the great jobs you’ll find on Doostang:

Research Analyst – Powerful Financial Firm, New York, NY

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Contract Consultant – Preeminent Research/Advisory Company, San Francisco, CA

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Behaviors that Tarnish Your Office Reputation – Part 2

Financial Planner, New York, NY
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Welcome back to our next installment of reputation-tarnishing behaviors at work.  Last time we explored how being too assertive, overextending yourself, and failing to communicate with your boss can all have a negative impact on your status.  Read on for a few more behaviors to avoid if you’re trying to stay on everyone’s good side!

Lack of Coherency

It’s likely that at some point during your job you will have to share your work and progress with either your boss or your coworkers.  And while this may take some extra effort and energy on your part, it’s important to take the time to ensure that what you present to others is clear, logical, and legible.  A presentation that lacks these three factors can really frustrate others, and you may be forced to either rework what you did, spend a good amount of time explaining superfluous details, or have your work be disregarded altogether.  Presenting coherent, understandable work is a show of respect for your audience, so you should do your best to be as clear as possible.

Challenging Your Boss

At all times, no matter what, you should show respect for your boss.  This becomes particularly important when others are around, say, in a team meeting or even just around the office.  It’s okay to disagree with your boss, but set aside a time to do so in private.  If your boss happens to make a mistake in a meeting – and you feel that it’s important to point this out – either try to get the message to your boss discreetly or bring the matter up in as polite a way as possible.  Never try to challenge your boss in public, as this will likely cause you to be perceived as insubordinate.

Focusing Solely on Your Boss

While your relationship with your boss is crucial to your career, it’s important to also cultivate relationships with your coworkers.  These are the people with whom you will be working in teams, and perhaps more importantly, they’re the ones whom you will be working under (or above) when someone is promoted.  Don’t isolate yourself by ignoring your peers, and don’t be seen as a “brown noser” by focusing solely on your boss.  It’s imperative to be friendly with everyone and to be a team player.

Having No Reputation

One interesting point that many fail to consider is having no reputation.  While flying under the radar is certainly preferable to sticking out like a sore thumb, it’s still better to be in great standing at your place of work.  If you show up to work but remain unnoticed, you will likely miss out on many of the privileges afforded to hardworking, friendly, reliable employees.  Having no reputation does not mean that you are none of these things, it just means that you will have to put in a little extra work to be recognized as such.

That’s it for now on behavioral blunders to avoid at work.  As you can see, how you interact with both your coworkers and your boss is extremely important, and it’s worth putting in the extra effort so that people consider you a great component of the team!

Until next time,

The Doostang Team

Accelerate Your Job Search with Social Media

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Associate, London, UK
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If you haven’t noticed, social media has “grown up.” It’s one of the most effective ways to get your qualifications and resume in front of as many corporate eyes as possible. In addition to helping you expand the reach of your search, social media is also cost effective, measured only by the time you invest. Social media accelerates your job search exponentially, helping you reach far more people than traditional networking.

If you think about the concepts of branding and marketing yourself, social media is the ultimate tool for building your brand. You select what you want to highlight for potential employers and you control what values are emphasized in your social media presence. Think of social media as a huge networking opportunity and your online profile doubles as your calling card and your resume! Gaining more exposure creates additional opportunities. Social media is the key to opening the door to the hidden job market.

Engaging in a quick Internet search can yield hundreds of social networks, online communities, blogs, websites, and discussion groups for job seekers. In addition to posting on job boards and working with recruiters, social media networks such as LinkedIn, Facebook, and Twitter can significantly accelerate your job search. In case you aren’t convinced about the importance of social media in your job search, let’s examine a few specific benefits:

  1. Use of social media sites demonstrates your knowledge, skill, and familiarity with the capabilities of this current technology.
  2. Social media helps create your personal “brand.” You will become “known” to the individuals who read your profile without ever having submitted a formal resume.
  3. Social media is the ultimate networking tool, putting you in touch with individuals who are in a position to make hiring decisions about jobs that may never get posted. Better yet, an interest connection might be spurred to create a job for you based on your unique qualifications.
  4. Any of these sites can help you gain information about companies or industries of interest to you, making you an even more valuable candidate as you expand your knowledge and become known for your contributions.

Once you create a profile for yourself, you have to pay attention to it. You can’t expect the world to immediately come looking for you! The more active you are in social media networks, the more you establish a positive reputation for yourself. Don’t become discouraged if you don’t get immediate results. Building a professional network takes time.

You may want to avoid personal chit-chat entirely on any of your professional contact networks. It becomes all too tempting to post unflattering photos or unprofessional opinions about old bosses, especially if you don’t feel as though anyone is watching your Facebook page anyway. Make sure you are patient and professional while building up your network. When an employer decides to take action, you can be certain the hiring manager will run a Google search or review your social media pages. You don’t want an offhand comment or angry post to come back and haunt you later. Be smart and make your profiles and tweets work for you!

Most sites, including LinkedIn, Facebook, and Twitter, each have different limits on the amount of information and the format in which you post. LinkedIn is designed primarily for professional contact, so you have sections for education, work experience, and your intent for setting up the profile.

Twitter has the most restrictive space limits. At 140 characters, you may not think you can say much about yourself. But if you think of your texting habits, considerable information can in fact be included in very little space. This space becomes even more valuable than the traditional resume space. Provide contact information and a few keywords that define your response to the discussion, your professional skills, or current professional trends.

Finally, there is Facebook. Most people think of Facebook as a personal site, but if you research a bit, you will see just how many businesses are using Facebook to strengthen their online presence as well. Have you been asked to “friend” a corporation?  Those requests are a testament to the power of Facebook for professional use and profit. Put its power to work for you by focusing on your credentials rather than your leisure activities. Include memberships in professional associations, a professional summary, pertinent work experience, or cutting edge professional development activities.

As part of job sites, LinkedIn, and Facebook, be sure to take advantage of the Groups areas to target contacts in your industry and demonstrate expertise. Be an active participant in discussions. Support other members and build relationships. The online community can be an integral part of your network and accelerate your job search exponentially.

As noted, maintaining a social media network takes just as much effort, consideration, and attention as face-to-face networking. Once you have your profile established, take some time to explore additional features of the sites and reach out to others. Experiment with social media and watch your job search take off!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!