Impress Hiring Managers by Showcasing Your Strengths

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Database Intern, San Francisco, CA
Healthcare Jr. Project Manager, New York, NY
Performance Analyst, Chicago, IL
Marketing Manager – Promotions, San Francisco, CA
Analyst/Entrepreneur, Boston, MA

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Competition for job openings continues to be fierce. But you can set yourself apart by smartly displaying your strengths, specialized training, and accomplishments to beat out the competition! Use the ideas below to develop your plan to showcase your strengths.

Flaunt Professional Development Activities

Perhaps you aced the latest company training session, or sought out additional educational activities on your own. Maybe a graduate project translated into thousands in savings or local exposure for the company. Flaunt those accomplishments in your resume and cover letter to set yourself apart from other candidates who lack such initiative.

Highlight Certifications

Certifications, licensure, and train-the-trainer experiences are uncommon accomplishments typically reserved for high-performance staff. Simply listing certifications and licensure raises your background above the competition because the additional effort required to achieve professional standards is well known and is recognized as well beyond most candidates. Likewise, being singled out to train trainers is another example of high-level performance.

Review Customer Satisfaction Ratings

Customer satisfaction ratings are gathered in many different fields, from sales to healthcare. Course and training evaluations are another form of customer satisfaction surveys. If your company doesn’t use any kind of satisfaction ratings, look at this measurement from the opposite side – reduction of consumer complaints. Outstanding customer service across internal and external divisions is a highly valued skill.

Applaud Your Own Accomplishments

Review your experience in terms of traditional achievements such as exceeding quotas, but also highlight teamwork awards and yes, even employee-of-the-month kudos! The key is to include details about your performance that set the foundation for those awards, presenting accomplishments in terms of value for the employer. For example, what did you do that others did not? What happened as a result of your performance, idea, or strong customer relationships? List positive outcomes across all levels, for example:

    · Increased morale

    · Higher profit margins

    · Streamlined procedures

    · Fewer absentee days

Outline Technological Innovations

Did you re-vamp a website to increase traffic and sales? How about automating manual records with a spreadsheet program? You may consider these routine activities, but such accomplishments definitely distinguish you from the crowd!

Explain Team Contributions

Did you make the boss look good? In what ways did you anticipate a change that allowed your manager to come out on top? What projects, programs, or initiatives did you manage? What trends did you forecast? In what collaborative projects did you participate? Examples may include:

    · Spearheading highest earning United Way Campaign in company history

    · Garnering community support for employee recognition event

    · Identifying new B2B partnerships

Show Your Career Progression

Do your resume, LinkedIn profile, and personal website tell the story of increasing responsibility throughout varied positions? Think of your business card and resume as promotional pieces for your personal brand. What do these say about you? Do they invite the reader to engage with you and learn more about your career progression?

Avoid Negative Distinction

Even though distinguishing yourself from the tight competition is a plus, you also have to be conscious of how you will be perceived. You don’t want to set yourself apart in a negative way. Photos of yourself, brightly colored paper, and unusual or colored fonts are all examples of how you may damage your personal image rather than strengthen it.

Think about the image you want to present to impress hiring managers and showcase your strengths. All the aspects discussed above contribute to the employer’s first impression of you. When that impression is positive, they absolutely want to learn more about you. A polished resume will stop the hiring manager from sifting through the endless pile of candidates and get them to call you! Showcase your accomplishments and distinguish yourself from the competition to impress hiring managers and land that new job.

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Perfect the Punch in Your Cover Letter

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Hedge Fund Associate, New York, NY
Product Manager, Washington, DC
Associate, Greenwich, CT
Futures/Forex Broker, Chicago, IL
Database Intern, San Francisco, CA

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Your resume and cover letter should combine to deliver an effective “one-two punch” that grabs the positive attention needed to land an interview. Though many think the cover letter has become obsolete because of online resume posting, in reality the cover letter is equally important in electronic and paper applications. Typical business standards of communication apply in any type of career search contact. Being too informal and using emoticons or e-mail acronyms (such as BTW or LOL) will likely sabotage your well-planned efforts.

Personalize the Letter

Research the company and the HR department to determine the person to whom you should address the letter. You may even call the company to inquire as to the name of the appropriate person who is screening for the position of interest. If unable to find the name of a specific person in any of your research, you can always default to the title of the individual in charge of the position search, such as “Office Manager” or “Director of Human Resources.”

Although personalizing the salutation is a good start, don’t stop there if you want to stand out from the crowd. Use the results of your research to determine the values, mission, and new initiatives for the company. Aligning your strengths and personal work history with these key areas will help the hiring manager see you as a viable team member. Recruiting key talent makes the hiring manager look good, so help them by making it easy to recognize what a great fit you are for the opening.

Highlight Your Accomplishments

Every hiring manager differs in his or her approach to screening resumes and cover letters. Some don’t even bother with the cover letter, but that doesn’t mean you should skimp on your attention to detail. Many other hiring managers use the cover letter to screen out unlikely candidates.

Make your cover letter doubly effective by including several accomplishments that align with key aspects of the open position as well as the overall corporate mission. Many people don’t include specific accomplishments in the cover letter to avoid being repetitive. But key concepts often bear repeating! By emphasizing the same accomplishments in the cover letter and the resume, you help the hiring manager remember your strong points. Beyond that, if the hiring manager only reads the resume or the cover letter, you have made certain that your key skills are highlighted and will be noticed at least once, if not twice!

Electronic Postings

Spend time perfecting your subject line if submitting your resume via email. Including your name in the subject line facilitates name recognition. To present a business-like impression, stick to the basics in your subject line, such as listing the position and a descriptor (e.g., “Robert Smith Application” or “Jane Doe Resume”). The same cover letter that you submit with a paper application becomes the text of your email accompanying the electronic resume.

The Basics

Of course, you need to pay attention to the basics of business grammar, spelling, and format when writing the cover letter. You don’t want to set yourself apart by making the cover letter too “flashy.” Colored paper, personal photos, and overly distinctive fonts have no place in a strong cover letter. Review the letter to make sure it aligns as closely as possible with the details included in the job announcement. Give the entire package a final close inspection before sending it out to ensure it is not only accurate, but also complete in terms of what the employer has requested (e.g., transcript, references, etc.). Finally, don’t forget your original signature on the paper version of your cover letter. Even such a small oversight may close the door on your chances for an interview.

The cover letter can be a critical component in your job search. It allows you the opportunity to “connect the dots” for the hiring manager between your skills and their needs. Customizing the cover letter demonstrates your due diligence, initiative, and interest in the company. Create an effective “one-two punch” and get the most out of your cover letter to highlight your skills and present yourself as a top-notch candidate.

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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