Trading Analyst, New York, NY
Consultant, Mexico City, Mexico
Analyst, Los Angeles, CA
Director/Manager Corporate Strategy, Charlotte, NC
Hedge Fund Business Development & Marketing Assistant, New York, NY
You’re likely aware of the necessary precautions to take when posting certain information to your Facebook or Twitter profile. After all, a scandalous picture or status update can doom your chances of bagging a respectable job, especially as more and more hiring managers take to social networking sites to screen prospective employees. Even though these platforms started out as tools for the youth to connect and share information, they’re slowly starting to lose their youthful flavor. In fact, social networking is one of the most effective ways to find and land a job these days, and here’s why:
Connect with Relevant People
The open nature of online networking gives you access to a multitude of people you wouldn’t have had the ability to contact otherwise – people who may just hold the keys to your future. After a little bit of research to determine who the hiring managers and other key figures are, you can then track these people down on websites like LinkedIn, Twitter, or Facebook. It’s not unusual to reach out to people you don’t know on a social networking site, especially if you introduce yourself in an appropriate manner. If you don’t have a friend in common that can make the introduction for you, start off with an initial dialogue that explains who you are and what you’re looking for. It’s best if you can offer something that the other person might need, like an article relevant to their interests or an introduction to someone they might like to get to know – after all, social networking sites are all about sharing information and connecting with people, so they’re liable to appreciate the gesture. Establish a good rapport with your contact first, and then go ahead and ask about available positions; if there aren’t any, stay tuned, because hiring managers often turn to their networks with opportunities before posting them on job boards. Moreover, a human connection will be more likely to ensure that your application is actually seen by someone, instead of disappearing into the digital vortex that is online resume submission.
Build Your Personal Brand
No matter what a search result yields when you enter your name, it’s nice to have control over this content. So another way to use social media to your advantage is to become an avid producer of content that is helpful to others. Doing so conveys that you are current, involved, and in the know. You may find that others approach you with opportunities once you gather a following on a blog or various social networking sites; alternatively, you can use this content to supplement your job applications. You can also use this material as a conversation starter, reaching out to others with articles you have written that they might find interesting.
Be an Active Community Member
Take advantage of the enormous Twitter community and start reaching out to people and having conversations. Twitter allows you to communicate and share information with everyone from your neighbor to Lady Gaga, so sign up today and start conversing with key players in your target industry. Once you become embedded in the community, you can also reach out to followers who now know and trust you, and seek out opportunities.
Get “Linked In”
Many individuals spend hours crafting the perfect Facebook profile, but stop short when it comes to filling out a page on LinkedIn. However, it’s important to take the time to upload your resume, gather references if you can, and connect with as many people as possible. Since the premise of the website is to establish an online professional network, you won’t seem awkward or boring when you reach out to people with career related matters. Another feature you should take advantage of is LinkedIn groups – join the ones that are relevant to you and become an enthusiastic contributor. The more involved you are, the more likely you are to stand out and garner opportunities that become available.
Networking is a crucial part of the job search, and online networking makes that process much easier. Staying up to speed with various social networking sites is sure to make a world of difference in a job search, and is something every job seeker should pursue to some degree.
The Doostang Team