Establish Personal Brand for Job Search Success!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Financial Analyst, New York, NY
Business Intelligence Specialist, Boston, MA
Analyst/Associate Consultant, Washington, DC
Summer Research Intern, New York, NY
Research Associate, Boston, MA

More recent jobs you might like…

Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand.

Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minute. Think of a professional you admire, whether someone in the media or in your own company. Analyze what makes their brand so easily identifiable. Now apply that analysis to your career. How do others consistently describe you? What is your specialty niche?

Identify Basic Skills

Make a list of your unique skills, training, or professional experiences to start. Review your career progression to tease out all the basic skills that align with the types of positions you are seeking. These skills form the foundation of your qualifications for positions and most likely equate with the “responsibilities” section in a job posting. These basic skills may not define your passion or your brand, but are important in helping you qualify for a position.

Categorize Unique Talents and Experiences

Next, match skill sets with your current career goals. Do you want to relocate abroad for your career? Mine your job history for global or international experience. Even if you did not travel, you might still have amassed experience in the international arena. Did you have sales accounts in Mexico or Canada? What about Pacific Rim accounts? Have you assisted in business development on the ground? Did you locate factories or suppliers overseas? These unique experiences can help you formulate your brand.

LinkedIn (Branding Profile)

LinkedIn is a great place to begin establishing your personal brand. The profile has specific sections regarding your education, key experiences, and areas of professional emphasis. Think about how you want to use this professional site. Are you trying to connect with others? Gain referrals? Get a job? The goals you have for the use of this professional networking site will reflect your emerging personal brand.

Join Professional Organizations that Mirror Your Desired Direction

Another important resource for broadcasting your brand is professional organizations. Research those organizations that align with your current career goals. You may need to conduct a broad search, such as “business development professional organization,” to discover new groups. Many professional organizations have useful member sections online to post your career interests or job search goals. These resources are a great way to solidify your personal brand.

Branding Strategies in Your Resume

Finally, consider how you will present your personal brand in a resume. Remember, the functional format may seem like the logical way to present a consistent brand, but most hiring managers prefer a chronological approach. In addition, the functional resume can be confusing to readers as they try to place your accomplishments with different companies or create a time frame of your work experience. The chronological approach provides a history of how your personal brand has become more defined over the last 10 to 15 years. A chronological approach is straightforward and provides a clear sense of what you have been doing professionally, an important component of your brand. You don’t want to raise questions in the mind of the reader about potential employment gaps, which is often the case with a functional format. Your personal brand will be clearly highlighted in a work history that describes your career progression in terms of skills and increasing levels of responsibility.

Establishing a personal brand requires complex planning and a clear direction just like any successful marketing campaign! Identify your strengths and align those with your goals for effective personal branding. Then spread the word and watch the opportunities grow!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

5 Tips to Energize Your Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Research Assistant, New York, NY
MBA Marketing Summer Intern, Cambridge, MA
Equity Research Analyst, White Plains, NY
Long Term Strategy Manager, Bellevue, WA
Investment Banking Analyst, Washington, DC

More recent jobs you might like…

Although the news has been reporting an upswing in hiring, there are still many workers waiting to land a job. Making that happen requires preparation and creating opportunity, in addition to effectively displaying your skills and value to potential employers. Follow these tips to be prepared and to create opportunity for yourself!

1.  Plan Your Strategy.

Review all the positions to which you have applied and analyze them for similarities and differences. Compare these trends with your skills, experiences, and goals. How closely does your skill set match with your job search?

For many job seekers, the longer one is out of work, the broader the net becomes. This strategy may have been effective in the past, but current hiring managers simply aren’t interested in being a part of your broad-based search. In order to make an impact, understand that the hiring manager views your search as a mini-performance evaluation. If your search appears disjointed or lacks coherence, most employers will consider this as indicative of your future performance on the job! Match your skills as closely as possible to available jobs to maximize your efforts.

2.  Create a List.

Targeting your job search with specific goals is just as critical well into the process as it was during week one. Writing down your goals can focus your efforts more effectively and help you present a more powerful image to potential employers. Creating a list will also allow you to follow up in person with potential employers, an action that will set you apart from the majority of candidates being considered for the position. You can also use your list to track contacts with employers, increasing the level of organization on display to potential employers.

3.  Invest in the List.

Your earlier analysis of skills and experiences will help you identify any potential areas of training that may help you stand out from the competition. Go beyond the initial job description for the position of interest to learn more about the company’s presence in the local community. Although employers are primarily interested in your on-the-job value, if you are able to engage them in conversations about corporate philanthropy, you are demonstrating a deeper understanding of the company’s values, prompting them to invest in you as well!

4.  Showcase Accomplishments that Align with Corporate Projects.

A resume is an effective tool to help you open doors, but in order to do so it must be closely aligned with the company’s mission, values, and top-notch projects. Edit your resume so that only the most meaningful accomplishments are included. Many job candidates become emotionally attached to certain achievements, often from early in their careers. But the fact that you earned “Rookie of the Year in Sales” when you were just out of college will do little to land the job. Focus your resume on more recent accomplishments, usually within the last 10 to 15 years, and select those that mirror the needs of the company’s most important, visible, and profitable departments.

5.  Go Beyond the Resume.

Finally, no matter how outstanding your resume is, these days it often takes more than a great resume to land the job. Brainstorm how you can make yourself stand out beyond the resume. In addition to including the personal contact noted above, this step may also include creating white papers that outline potential areas of improvement for the company. Or you may consider branding opportunities for yourself – from business cards to promotional items to lunch or treats for the helpful staffers you have met along the way.

Getting a good position is definitely a job within itself. A key in minimizing the amount of time you spend in that space is directly linked to your efforts and initiative. Posting your resume is not enough in this economy to get the response you want. Use your understanding of people and organizations to help move your efforts forward. Think of your job search as a personal marketing campaign and implement a bit of self-promotion strategy to make yourself known and to land an interview!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!