Establish Personal Brand for Job Search Success!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Financial Analyst, New York, NY
Business Intelligence Specialist, Boston, MA
Analyst/Associate Consultant, Washington, DC
Summer Research Intern, New York, NY
Research Associate, Boston, MA

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Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand.

Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minute. Think of a professional you admire, whether someone in the media or in your own company. Analyze what makes their brand so easily identifiable. Now apply that analysis to your career. How do others consistently describe you? What is your specialty niche?

Identify Basic Skills

Make a list of your unique skills, training, or professional experiences to start. Review your career progression to tease out all the basic skills that align with the types of positions you are seeking. These skills form the foundation of your qualifications for positions and most likely equate with the “responsibilities” section in a job posting. These basic skills may not define your passion or your brand, but are important in helping you qualify for a position.

Categorize Unique Talents and Experiences

Next, match skill sets with your current career goals. Do you want to relocate abroad for your career? Mine your job history for global or international experience. Even if you did not travel, you might still have amassed experience in the international arena. Did you have sales accounts in Mexico or Canada? What about Pacific Rim accounts? Have you assisted in business development on the ground? Did you locate factories or suppliers overseas? These unique experiences can help you formulate your brand.

LinkedIn (Branding Profile)

LinkedIn is a great place to begin establishing your personal brand. The profile has specific sections regarding your education, key experiences, and areas of professional emphasis. Think about how you want to use this professional site. Are you trying to connect with others? Gain referrals? Get a job? The goals you have for the use of this professional networking site will reflect your emerging personal brand.

Join Professional Organizations that Mirror Your Desired Direction

Another important resource for broadcasting your brand is professional organizations. Research those organizations that align with your current career goals. You may need to conduct a broad search, such as “business development professional organization,” to discover new groups. Many professional organizations have useful member sections online to post your career interests or job search goals. These resources are a great way to solidify your personal brand.

Branding Strategies in Your Resume

Finally, consider how you will present your personal brand in a resume. Remember, the functional format may seem like the logical way to present a consistent brand, but most hiring managers prefer a chronological approach. In addition, the functional resume can be confusing to readers as they try to place your accomplishments with different companies or create a time frame of your work experience. The chronological approach provides a history of how your personal brand has become more defined over the last 10 to 15 years. A chronological approach is straightforward and provides a clear sense of what you have been doing professionally, an important component of your brand. You don’t want to raise questions in the mind of the reader about potential employment gaps, which is often the case with a functional format. Your personal brand will be clearly highlighted in a work history that describes your career progression in terms of skills and increasing levels of responsibility.

Establishing a personal brand requires complex planning and a clear direction just like any successful marketing campaign! Identify your strengths and align those with your goals for effective personal branding. Then spread the word and watch the opportunities grow!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Doostang Success — Sales Analyst Job with Morgan Stanley

Brandon

Villanova University, 2009
Sales Analyst – Morgan Stanley

“I signed up for Doostang a few months ago out of curiosity to see what opportunities were out there. Even though I wasn’t actively looking at the time, Doostang helped spark my interest in other career paths. The website is very useful in that I was able to locate an opening for a job as soon as it became available, thus giving me an advantage over individuals who may see the position after it has already been posted for some time.

I received a job at Morgan Stanley shortly after applying to it on Doostang and have been very pleased with my experience.”


Did you get a job through Doostang? Share your Doostang success story and get a $500 Signing Bonus from Doostang!

Here’s a small sample of the great jobs you’ll find on Doostang:

Investment Banking Analyst – Premier Full Service Investment Bank, New York, NY

Marketing Intern – LA-Based Boutique Investment Bank, Los Angeles, CA

Entry Level Financial Analyst – Leading Financial Consultancy, Philadelphia, PA

Sales/Business Development Associate – Leading PPC Program Developer, Chicago, IL

Operations Associate – Premier Asset Management Firm, San Francisco, CA

Search jobs on Doostang

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Tricky Interview Questions

Analyst, San Francisco, CA
Operations Intern – Summer MBA, Atlanta, GA
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Consulting Analyst, Waltham, MA
Compliance Analyst, New York, NY

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We’ve covered a lot of tough interview questions in past posts, and here we come at you with yet another round.  Sometimes interviewers ask us questions that are more on the tricky side.  It’s hard to know what to say – it often seems the best approach is to tell them what they want to hear, rather than the truth – and sometimes it’s just confusing why these questions are being asked in the first place.  Here are a few examples:

What Are Your Hobbies?

Why is this question relevant to the job you’re applying for, and why would the interviewer care enough to ask this in a formal interview?  Try to look at this question as a means for the interviewer to understand who you are a little better.  If you’re hired, you’ll be absorbed into the company culture, so the company wants to get a more complete picture of you as an individual.  Understanding what you do for fun can help the interviewer determine what your working style might be like.  It can also help them determine how a job will fit into your life, given what you do outside of your work.

How Would Your Coworkers Describe You?

Do you even know the answer to this question?  Could you really provide an accurate assessment of what others think?  This question is more of a way for the interviewer to find out what qualities you most value about yourself, as you likely assume that these are the same traits that others appreciate.  It also showcases how modest or overconfident you might be.  Here you might take the chance to describe some positive interactions you’ve had with coworkers, citing instances where you have collaborated with them on projects.  This will give you a way to back up your answer, as well as to imply that you are able to work well in a team.

Where Do You See Yourself in Five Years?

This question is tricky because it’s hard to tell if you should speak about yourself in five years at that company – after all, you don’t want to appear presumptuous, but you also don’t want to seem disloyal.  And what if where you want to be is in the seat of the person who is interviewing you?  Instead of focusing on what specific position you see yourself in, try to think of things you want to have achieved.  In what areas will you grow the most?  What goals do you have for your career?  After you’ve considered these questions, you can then turn your answer around and talk about ways in which you will be able to accomplish all of this at the company you are interviewing for, speaking about how your growth will be mutually beneficial for you and the corporation.

Some questions during the interview can seem like time wasters – and some are.  But interviewers often have underlying points they’re trying to get at, even if it’s just to see how you’ll react to a specific question.  Try to prepare for an interview as thoroughly as you can and keep an open mind when tackling tricky questions like these.

All the best,

The Doostang Team

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Doostang New Jobs This Week: March 14 – 20


Doostang has thousands of highly sought after positions at companies like Google, Goldman Sachs, Bain Capital, Kohlberg Kravis & Roberts, Summit Partners, Time Warner, Facebook, and more. Looking to get ahead in your job search? Be the first to apply to these exceptional NEW jobs just posted on Doostang.


Investment Research Support Analyst, New York, NY – Investment Research & Advisory Boutique seeks Investment Research Support Analyst.


Associate, Washington, DC – Top Boutique Management Consulting Firm seeks Associate.


Equity Analyst, Boston, MA – Leading Private Banking & Investment Management Company seeks Equity Analyst.


Sr. Analyst – Strategy, Chicago, IL – Innovative E-Commerce Company seeks Sr. Analyst – Strategy.


Business Development Financial Analyst, Los Angeles, CA – Boutique Private Investment Firm seeks a Financial Analyst Intern.


Business Analyst, Washington, DC – Nonprofit-Focused Management Consulting Firm seeks a Business Analyst.


Finance Coordinator, New York, NY – Leading Religious Organization seeks Finance Coordinator.

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Doostang New Jobs This Week: February 28 – March 6


Doostang has thousands of highly sought after positions at companies like Google, Goldman Sachs, Bain Capital, Kohlberg Kravis & Roberts, Summit Partners, Time Warner, Facebook, and more. Looking to get ahead in your job search? Be the first to apply to these exceptional NEW jobs just posted on Doostang.


Healthcare Analyst, New York, NY – Top-Tier Hedge Fund seeks Healthcare Analyst.


Management Development Associate, Los Angeles, CA – Top Industrial Supply Company seeks Management Development Associate.


Real Estate Private Equity Associate, Washington, DC – Well-Capitalized Real Estate Investment Manager seeks a Real Estate Private Equity Associate.


Healthcare Strategy Consultant, Burlington, MA – Top 50 Strategy Consulting Firm seeks Healthcare Strategy Consultant.


Associate – Technology Investment, Baltimore, MD – Top-Tier Entertainment Firm seeks Financial Analyst.


Management Development, Atlanta, GA – Preeminent Equipment Manufacturer & Distributor seeks Management Training.


Internship, Philadelphia, PA – Prominent Financial Consultancy seeks Intern.

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Doostang New Jobs This Week: Feb 21 – 27


Doostang has thousands of highly sought after positions at companies like Google, Goldman Sachs, Bain Capital, Kohlberg Kravis & Roberts, Summit Partners, Time Warner, Facebook, and more. Looking to get ahead in your job search? Be the first to apply to these exceptional NEW jobs just posted on Doostang.


Investment Banking Analyst, Conshohocken, PA – Leading National Special Situations Boutique Investment Bank seeks an Investment Banking Analyst.


Marketing Associate, New York, NY – Premier Global Independent Asset Management Firm seeks a Marketing Associate.


Tech M&A Research Analyst, San Francisco, CA – Independent Technology-Industry Analyst Company seeks Research Analyst.


Director of Strategic Alliances, Raleigh, NC – Innovator of Financial Risk Management Software seeks Director of Strategic Alliances.


Financial Analyst, Orlando, FL – Top-Tier Entertainment Firm seeks Financial Analyst.


General Management Career Path, Cleveland, OH – Top Industrial Supply Company seeks to Fill General Management Position.


Associate, SF Bay Area, CA – Next-Generation Private Investment & Advisory Firm seeks an Associate.

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Doostang News February 7: Why a Great Interview Might Not Turn into a Job

Real Estate Financial Analyst, New York, NY
Marketing Associate, Boston, MA
Client Services Analyst, San Francisco, CA
Engagement Manager, Chicago, IL
Pre-MBA Acquisition Analyst, New York, NY

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At times, getting your resume in front of the eyes of a hiring manager can be such a challenge, that when you finally hear back and receive an interview, it can feel like you’ve practically gotten the job.  You enthusiastically prepare for the big day, and when it comes, all seems to go well.  But later on you receive another correspondence telling you that you just didn’t quite make the cut.  So what went wrong?  Here are a few reasons you may not have gotten the job, despite a seemingly great interview.

Apparent Lack of Interest in the Actual Job

You may be sitting there thinking, “There’s no way I showed any shortage of interest during that job interview, I was exuding enthusiasm for that position.”  While that may be true, if hiring managers sense that you’re extremely keen on getting any job, not specifically the one they’re offering, they may decide to pass on you.  They want to ensure that you have a genuine interest in joining their company in this role, to know that you are a great fit and will do the job well.  If your interviewers perceive that you are anxious to land whatever job comes along, they might assume that you aren’t particularly interested in what they have to offer.  Counter this assumption by asking relevant questions during the interview, and by speaking intelligently about the position.

Someone Within the Company Filled the Role

Sometimes, in the midst of the hiring process, a candidate who already works for the company will come along. Or a current employee of the company will refer a friend for the open position.  Unfortunately, no matter how well you hit it off with the hiring manager during the interview, the company is more likely to go with a candidate who already works within the organization and knows the ropes; or a candidate that another colleague vouched for.  While there isn’t much you can do when this happens, try to nip this problem in the bud by networking with individuals in the company beforehand, so that you have a leg up as well.

The Job Description Changed

This tends to happen more with newly created positions.  As hiring managers are interviewing candidates and determining the logistics of the new position, they sometimes realize that the duties or qualifications required for the job may have changed.  While you may have been the ideal candidate at the time you interviewed, it’s possible that the job description changed even a few days later.  Again, there is not much you can do here, but if you know that you are interviewing for a new position, stress your ability to learn and adapt quickly, and your eagerness to catch up in the areas where you may be lacking a bit.

Don’t take it personally when a great interview doesn’t turn into a job.  Chances are, you will never really know the exact reason why you were not selected.  The best you can do is to take what you can from the experience, brush off the loss, and move on to the next opportunity!

Good luck,

The Doostang Team

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How to Show Employers You Are the Perfect Fit!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Investment Banking Analyst, San Francisco, CA
Retail Market Analyst, New York, NY
Financial Analyst, Los Angeles, CA
Vice President of Sales, Boston, MA
Financial Analyst Intern, New York, NY

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Observing others in the job search process may make it seem as though everyone else has all the luck in making the right contacts and easily landing a coveted position.  Upon closer inspection, you can just as readily identify many small steps that may help you become one of the elite, landing plum positions in a competitive market. Review the steps below to adopt approaches to carry your job search beyond mere chance and show employers you are the perfect fit!

Clearly Communicate Your Strengths.

Paint a picture of your talents for the employer.  How do you fit into the team?  What talents do you bring to critical projects?  Make a clear connection between your previous accomplishments and potential contributions for the prospective employer and they will understand why you are clearly the best candidate.

Be Assertive and Confident.

Approach companies of interest and inquire regarding openings even if none are listed.  Everyone is aware of the “hidden job market” online, however long before the Internet that same market existed in the minds of hiring managers and CEOs. Letting your interest in a company drive your efforts by initiating contact with key personnel will set you apart from the large pool of candidates.

Keep Good Records.

You certainly don’t want to embarrass yourself by following up with the same person more than once.  This organizational strategy also helps you remember important names and keep track of any personnel movement within and across organizations.  In addition to helping with the current job search, think of each of these individuals as part of your network over the long haul.

Outline Your Job Search Plan.

The spreadsheet of contacts, conversations, and resumes submitted will provide one part of the record while new prospects can make up a separate portion of your plan outlining goals.  By listing each aspect of your plan, not only will you create a comprehensive record of your job search, but you will also feel more in control of the endless string of tasks associated with the typical search. Making the search feel more manageable can help you monitor your stress and energy levels throughout the process.

Know Your Limitations.

Seek professional assistance for parts of the job search that are not strengths for you. It may seem that you cannot afford to spend the money right now, but perhaps you cannot afford not to do so.  If the job search has become so daunting or has drained your resources to such a degree that you feel devoid of ideas about the next step, then you definitely need to seek professional help. Feeling depleted of energy and ideas is a clear indication that you need a fresh perspective to help you create momentum for yourself in the search process.

Re-package Your Skills.

Researching industries similar to your experience or those with comparable positions may help you expand your targeted job search in a productive way.  You maintain the efficiency of targeting while identifying additional opportunities for yourself with a little creative thinking.  Certain skills transfer across industries, such as management, marketing, and sales.  Perhaps you have a solid track record in these basic areas or can describe your contributions to an employee morale campaign as part of your personnel management skills.

As you can see, the road to success is often paved with small steps. By building your confidence with clear goals, a strong organizational system, and key support, you can chart your own path to success. The solid image potential employers see will help you land that job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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