Create a Road Map for a Successful Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Vice President, San Francisco, CA
Marketing Assistant, Exton, PA
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Associate Marketing Manager, Chicago, IL
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Today’s job searches are taking longer to produce results than even a year ago. But that reality doesn’t have to put a damper on your campaign to land that plum position! Stack the odds in your favor by creating an effective road map that covers all the best job search strategies.

First Impressions

Begin the journey with a professional cover letter and resume. You want to engage hiring managers and build interest in you as a viable candidate. That first impression can become a wave you ride into the interview room. Carry that professional image through in every interaction you have within your network or with any representatives of the companies you contact. Meet every deadline. Arrive early for any type of appointment. Be prompt and courteous. Above all, behave professionally.

Actions Speak Loudly

Follow up with hiring managers to produce results long after the first contact you have with a company. You might call to be sure your resume has been received or to inquire as to the need for additional information. Sending a thank-you note following an interview is par for the course, but also send one to acknowledge any assistance you received, such as to the contact who helped get your resume to the right individual. Even if you don’t land an interview initially, state your intent to touch base periodically. See this as part of your network building. By sharing the latest industry information or just chatting informally, you can turn these contacts into enjoyable social encounters. Your persistence and interest in the company are communicated by consistent actions, which carry much more weight than empty words.

Network Effectively

Take advantage of job fairs, community gatherings, and professional organization events to keep your finger on the pulse of local and national job markets. Not only are these excellent opportunities to network, but also to understand movement in key positions at companies of interest. Consistent networking, even if you aren’t actively looking for work, can lay the foundation for subsequent job searches. Read local business publications to stay on top of regional business news and opportunities. You may discover new businesses before they open where you can submit an early resume ahead of the competition.

Do What You Love

Professional passion and interest in your field of work cannot be overrated. Only you can determine whether this is the time to follow your heart and create a new direction in your career or if it’s better to stick with a sure thing. Though family and financial obligations may be pressing you in one direction, if you are unhappy in your current situation, it may be negatively affecting your overall quality of life as well as your job search. Although it may seem like a bit of a detour, review what makes you happy and do what you can to increase a sense of meaning and satisfaction in your life. Believe it or not, that kind of energy can also fuel your job search forward.

Don’t Get Overwhelmed

It’s easy to feel overwhelmed when you are continually looking for opportunities and feel stymied by the lack of results. The sheer number of job listings and sites makes the job search feel even more challenging. Realize it is not necessary to mobilize every strategy in your job search road map at the same time. Keep diligent records of your job search and organize contacts so you don’t inadvertently duplicate your efforts. You may also use a spreadsheet for usernames and passwords to various job sites.

Pick Up the Phone

Use the resources available to you. Call the new company in town and introduce yourself. Share your interest in the company, but more importantly, use your elevator speech to broadcast your skills and value. Follow up with a resume. Ask for a meeting. Give hiring managers good directions in identifying your strengths and linking those to the needs of the company.

Work to gain clarity in your job search for greater effectiveness and consistent progress on the journey. Target positions and employers you are interested in and systematically follow your road map for success!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Show Employers They Need You!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Mutual Fund Analyst, New York, NY
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The cover letter is the first opportunity you have to introduce yourself and your extensive skills to potential employers. Make this document work for you by showing employers how you can solve common and unique problems they are facing. Specific strategies in the cover letter will make hiring managers call you!

1. Toot Your Own Horn!

Be sure to include achievements and outstanding accomplishments in the cover letter as well as in the resume.  All hiring managers approach the screening process in vastly different ways.  By including significant achievements in the cover letter you generate interest in your resume and associate certain skills with your name. Listing accomplishments prompts the interviewer to read more and ultimately contact you.

2. Use Key Words Selectively.

Be cautious not to over-use phrases that have become so common they are practically meaningless. You may choose to use such words as “innovated” but be certain to describe exactly what makes your achievement innovative.  For example, “I increased sales 20% by initiating a hands-on mentoring program for new associates”.

3. Managing Challenges.

Employers want loyal personnel who are also able to make things happen. Do you perform well under pressure? Did you identify a procedural problem and devise a solution? Are you uniquely qualified to conduct sensitive negotiations? These are all examples of how you can contribute to the corporation. Describe how you managed these challenges to get the attention of hiring managers.

4. Avoid Explaining Employment Gaps.

You can’t hide an employment gap and if you try to do so, most hiring managers will look on that more negatively than the gap itself. Most explanations of employment gaps are best handled in the resume rather than in the cover letter. If you choose to explain an extended employment gap in the cover letter, the hiring manager may not read further. An exception is in the case of additional training. Improving your skills through formal training or an internship can highlight a change in career direction and emphasize your commitment to the profession.

5. Be Clear About What You Want.

End the cover letter with a request for an interview. Including an intention to follow up can also be effective. For example, “I look forward to meeting with you to discuss the many ways I can benefit your organization”. Being clear about your goals in the job search conveys a sense of authority and competence that helps the hiring manager see how you will perform in the position.

Think of the cover letter as an expanded version of your business card. Limited space forces you to be selective about what you choose to include. Emphasize the ways you can benefit the organization to show employers they need you!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!