Win More Interviews: Show Your Value to Employers!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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Creating value for employers even before you land the job is a way to set yourself apart from the competition. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan that identifies and solves problems for the company, using tact in case the person who created the gaffe is also the hiring manager!

Research the Company

To accelerate your job search using this approach, you must target a specific company of interest. If you attempt to concentrate on a number of companies simultaneously, your efforts will be diluted and less likely to produce the results you desire. Focus your research on challenges the company is currently facing or on the analysis of products and publications. Match the area of analysis with your strengths and skill set so that you can highlight your value for the company.

Identify Gaps or Gaffes for the Company

Your research will create the framework for your plan by identifying gaps or gaffes in the company’s current operations. Gaffes are more likely to be found in branding or publications. If you are a proofreader or marketing specialist, you can distinguish yourself by identifying confusing marketing messages or typos in corporate publications. Gaps can be identified across a number of areas, including inefficient operations, slow sales, or ways that money is being left on the table.

Create an Effective Plan

Here is where your talents shine!  Create a stellar step-by-step plan for improvement using your strong skill set and unique perspective. Explain your rationale and implementation so the employer gets a clear sense of how you created the plan from start to finish. Your initiative is only one of the strengths on display in your plan.

Examples of plans you might offer include:

  • a marketing plan to expand into an entirely new market with an existing product line
  • strategies to increase productivity
  • creating an employee communication curriculum
  • cost-cutting manufacturing processes

Present Your Plan

Gaining access to the right people can be the challenge in this part of your job search. Return to your earlier research and pull out the names of specific department managers or project leaders. Ideally, you will be able to present your plan to the person with authority to implement the changes. Once you have the right names, package your resume and your plan with a brief cover letter and send it off. If using e-mail to present your plan, be certain to create an intriguing subject line to increase the likelihood that your email will be opened. Take the key aspects of your plan and incorporate these into a concise and eye-catching subject line.

Examples of effective subject lines might include:

  • Penetrate New Markets with Existing Product Lines
  • New Strategies to Accelerate Staff Productivity
  • Better Customer Service with Improved Staff Communication
  • Smart Strategies to Reduce Manufacturing Costs

Another important consideration in e-mail communication is whether attachments will be opened. Some recipients may be concerned about attachments containing viruses or company spam filters may block your email. Include previews of salient points in the body of the email to generate interest and spur the manager to open your attachments.

Follow Up

Your contact information will be included in your resume and e-mail signature, but continue your proactive approach by following up. Try following up with a phone call so you can have a real-time conversation with the decision maker. In attempting to get through, be certain to mention the plan you provided and state your intent to clarify any questions and to tailor the plan to the executive’s needs. If unable to get through, request a time to return the call or schedule a call. Your organizational skills will be noticed.

Creating a plan to address employer’s needs before you are even employed sets you miles apart from the competition! Your emphasis on providing value to the employer and making an investment of your time speaks volumes about the value you can provide on the job. Show employers your value to win more interviews and you will soon be getting paid for your skills and expertise!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Doostang News February 28: Tips for Improving Your Networking – Part 2

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Welcome back to our second installment of tips for improving your networking skills.  Last time we discussed the importance of taking the time to really establish a meaningful connection with someone and of exchanging stories with the person you’re speaking to.  Both of these things help make you more memorable and create a basis for further conversation.  Read on for more tips on how to effectively chat people up at those networking events that we all love, oh, so much!

Create a Transition for Your Next Conversation

Once you’ve won over a contact at a networking event, the next battle becomes following up with them in a meaningful and relevant way.  Perhaps you feel comfortable approaching new people for the first time, but freeze up when it comes to following up with someone.  A good way to make this easier is to establish some basis for follow-up.  It can be as simple as telling them that you will get back to them with some piece of information, or paying close attention to a question they had and following up once you have an answer for them.  Or it may be as bold as scheduling a lunch meeting and actually following through with it.  Whatever it is that you decide to do, try your best to keep the conversation open when you say goodbye.

Become a Resource

It’s easy to list the ways in which others might be able to help us, and to attend networking events for the sole purpose of meeting such people.  But also try to consider how you could help others and make yourself available.  People seem most eager to follow up with someone when that other person is the gatekeeper to their next dream job or perfect connection.  Yet if you leave an event and find that there is some way in which you can aid someone you just met, try to be just as enthusiastic about getting in contact with that person.  If you do this, you will build a much richer network of contacts around yourself – ones that will be more likely to go out on a limb for you.

Embrace Social Media

As a follow-up to the in-person meeting, add your new contacts to your online social network.  The advantage of professional networking sites is that they grant your contacts access to all your information, including your resume if you choose to display it.  No matter how riveting of a conversation you had with another person, they’re not always going to remember all the details, so it’s helpful to provide that information afterward as well, and in a format that they can revisit.

Networking isn’t easy, but with these tips we hope it will be easier.  Just remember that in addition to everything, it’s important to be professional, friendly, and attentive – and hopefully this will render you unforgettable!

Until next time,

The Doostang Team