Accelerate Your Job Search with Social Media

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Associate, London, UK
Business Analyst, Chicago, IL
Portfolio Consultant, New York, NY
Online Marketing Analyst, Waltham, MA
Risk Arbitrage Analyst, New York, NY

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If you haven’t noticed, social media has “grown up.” It’s one of the most effective ways to get your qualifications and resume in front of as many corporate eyes as possible. In addition to helping you expand the reach of your search, social media is also cost effective, measured only by the time you invest. Social media accelerates your job search exponentially, helping you reach far more people than traditional networking.

If you think about the concepts of branding and marketing yourself, social media is the ultimate tool for building your brand. You select what you want to highlight for potential employers and you control what values are emphasized in your social media presence. Think of social media as a huge networking opportunity and your online profile doubles as your calling card and your resume! Gaining more exposure creates additional opportunities. Social media is the key to opening the door to the hidden job market.

Engaging in a quick Internet search can yield hundreds of social networks, online communities, blogs, websites, and discussion groups for job seekers. In addition to posting on job boards and working with recruiters, social media networks such as LinkedIn, Facebook, and Twitter can significantly accelerate your job search. In case you aren’t convinced about the importance of social media in your job search, let’s examine a few specific benefits:

  1. Use of social media sites demonstrates your knowledge, skill, and familiarity with the capabilities of this current technology.
  2. Social media helps create your personal “brand.” You will become “known” to the individuals who read your profile without ever having submitted a formal resume.
  3. Social media is the ultimate networking tool, putting you in touch with individuals who are in a position to make hiring decisions about jobs that may never get posted. Better yet, an interest connection might be spurred to create a job for you based on your unique qualifications.
  4. Any of these sites can help you gain information about companies or industries of interest to you, making you an even more valuable candidate as you expand your knowledge and become known for your contributions.

Once you create a profile for yourself, you have to pay attention to it. You can’t expect the world to immediately come looking for you! The more active you are in social media networks, the more you establish a positive reputation for yourself. Don’t become discouraged if you don’t get immediate results. Building a professional network takes time.

You may want to avoid personal chit-chat entirely on any of your professional contact networks. It becomes all too tempting to post unflattering photos or unprofessional opinions about old bosses, especially if you don’t feel as though anyone is watching your Facebook page anyway. Make sure you are patient and professional while building up your network. When an employer decides to take action, you can be certain the hiring manager will run a Google search or review your social media pages. You don’t want an offhand comment or angry post to come back and haunt you later. Be smart and make your profiles and tweets work for you!

Most sites, including LinkedIn, Facebook, and Twitter, each have different limits on the amount of information and the format in which you post. LinkedIn is designed primarily for professional contact, so you have sections for education, work experience, and your intent for setting up the profile.

Twitter has the most restrictive space limits. At 140 characters, you may not think you can say much about yourself. But if you think of your texting habits, considerable information can in fact be included in very little space. This space becomes even more valuable than the traditional resume space. Provide contact information and a few keywords that define your response to the discussion, your professional skills, or current professional trends.

Finally, there is Facebook. Most people think of Facebook as a personal site, but if you research a bit, you will see just how many businesses are using Facebook to strengthen their online presence as well. Have you been asked to “friend” a corporation?  Those requests are a testament to the power of Facebook for professional use and profit. Put its power to work for you by focusing on your credentials rather than your leisure activities. Include memberships in professional associations, a professional summary, pertinent work experience, or cutting edge professional development activities.

As part of job sites, LinkedIn, and Facebook, be sure to take advantage of the Groups areas to target contacts in your industry and demonstrate expertise. Be an active participant in discussions. Support other members and build relationships. The online community can be an integral part of your network and accelerate your job search exponentially.

As noted, maintaining a social media network takes just as much effort, consideration, and attention as face-to-face networking. Once you have your profile established, take some time to explore additional features of the sites and reach out to others. Experiment with social media and watch your job search take off!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

How to Show Employers You Are the Perfect Fit!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Investment Banking Analyst, San Francisco, CA
Retail Market Analyst, New York, NY
Financial Analyst, Los Angeles, CA
Vice President of Sales, Boston, MA
Financial Analyst Intern, New York, NY

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Observing others in the job search process may make it seem as though everyone else has all the luck in making the right contacts and easily landing a coveted position.  Upon closer inspection, you can just as readily identify many small steps that may help you become one of the elite, landing plum positions in a competitive market. Review the steps below to adopt approaches to carry your job search beyond mere chance and show employers you are the perfect fit!

Clearly Communicate Your Strengths.

Paint a picture of your talents for the employer.  How do you fit into the team?  What talents do you bring to critical projects?  Make a clear connection between your previous accomplishments and potential contributions for the prospective employer and they will understand why you are clearly the best candidate.

Be Assertive and Confident.

Approach companies of interest and inquire regarding openings even if none are listed.  Everyone is aware of the “hidden job market” online, however long before the Internet that same market existed in the minds of hiring managers and CEOs. Letting your interest in a company drive your efforts by initiating contact with key personnel will set you apart from the large pool of candidates.

Keep Good Records.

You certainly don’t want to embarrass yourself by following up with the same person more than once.  This organizational strategy also helps you remember important names and keep track of any personnel movement within and across organizations.  In addition to helping with the current job search, think of each of these individuals as part of your network over the long haul.

Outline Your Job Search Plan.

The spreadsheet of contacts, conversations, and resumes submitted will provide one part of the record while new prospects can make up a separate portion of your plan outlining goals.  By listing each aspect of your plan, not only will you create a comprehensive record of your job search, but you will also feel more in control of the endless string of tasks associated with the typical search. Making the search feel more manageable can help you monitor your stress and energy levels throughout the process.

Know Your Limitations.

Seek professional assistance for parts of the job search that are not strengths for you. It may seem that you cannot afford to spend the money right now, but perhaps you cannot afford not to do so.  If the job search has become so daunting or has drained your resources to such a degree that you feel devoid of ideas about the next step, then you definitely need to seek professional help. Feeling depleted of energy and ideas is a clear indication that you need a fresh perspective to help you create momentum for yourself in the search process.

Re-package Your Skills.

Researching industries similar to your experience or those with comparable positions may help you expand your targeted job search in a productive way.  You maintain the efficiency of targeting while identifying additional opportunities for yourself with a little creative thinking.  Certain skills transfer across industries, such as management, marketing, and sales.  Perhaps you have a solid track record in these basic areas or can describe your contributions to an employee morale campaign as part of your personnel management skills.

As you can see, the road to success is often paved with small steps. By building your confidence with clear goals, a strong organizational system, and key support, you can chart your own path to success. The solid image potential employers see will help you land that job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!