7 Strategies to Showcase Your Unique Value to Employers

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Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

By Alesia Benedict

Adding Pleasure to Your Business Trip

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Oftentimes, the people who travel most for work are ironically the ones who have the most difficult time finding time to travel for personal purposes.  Perhaps it’s hard to find a good chunk of time to get away; or maybe the typical hassle that comes with airports and hotels is the last thing they want to deal with on their time off.  Whether or not this is the case, adding a little pleasure to a business trip can make constant traveling a lot more bearable.  And now that it’s summer and vacation is on everyone’s mind, a strategically planned business trip might actually double into that quick getaway you’ve been yearning for.  Here are some tips for spicing up those trips meant solely for work:

Plan Ahead

It’s hard to take advantage of what a new city has to offer if you’re doing it at the last minute.  However, if you do some research before your trip and figure out when you will have some spare time, you can plan to do a little sightseeing or fine dining on your own.  Not to mention, you’ll be more likely to stick with your plans if you think them through beforehand.

Spice up the Client Meetings

Wining and dining your clients is an expense that usually falls on your company’s tab, which is really nice.  But how many salmon dinners or rounds of golf can you take?  Try to plan some more interesting outings or explore unique restaurants in the area, so long as they allow you to maintain a professional environment.  Consider asking those local clients for suggestions on what they might like to do.

Squeeze in an Extra Day

Consider showing up a day beforehand or leaving a day after, especially if your business trip falls near a weekend.  It’s definitely possible to squeeze in personal activities between meetings, but it’s a lot less stressful if you have a day to yourself.  If you decide to do this, make sure to inform your boss of your plans, and to show him or her that you will be keeping business and personal expenses separate.

Bring Along Your Significant Other

Maybe your significant other has the flexibility and willingness to travel with you and spend time with you when you aren’t stuck in meetings.  If so, you can turn parts of your business trip into a small getaway, and explore the city and some nice restaurants together.  Again, be sure to keep your personal expenses separate, and to stay focused on work when you need to be. 

Traveling for work doesn’t have to be a drag.  All you need to do is find some creative ways to spend your down time, and a boring business trip can all of a sudden become a fun escape.

Happy traveling,

The Doostang Team