5 Hidden Resume Killers!

You may think you have the perfect resume, but you keep getting overlooked for all kinds of positions, and you can’t figure out what’s happening!  Perhaps you are sabotaging yourself in ways you don’t recognize.

Almost everyone is aware of obvious job search killers in resumes, such as spelling and grammatical errors; however hidden mistakes often end up costing you the interview when you have an otherwise solid resume. Protect yourself from being misperceived out of a job opportunity by carefully reviewing your resume for hidden killers.

1.  Highlighting Political or Religious Affiliations

Many people fill their time with charitable work and, in the process, make some strong community contacts.  Great idea and very fulfilling, most likely, but if that organization is your local church or political action group, you may be sabotaging yourself if you include this in the resume.  Just the mere mention of such groups may subconsciously create a negative response in the reader.  Don’t place yourself at risk for potential discrimination or a negative first impression because of an association with a group that may not align with the values of hiring managers.  We all know it’s not ethical, but better to protect yourself, than be naïve and lose another opportunity.

2.  Explaining Employment Gaps with too much Personal Information

Although it is critical to be honest about gaps in your employment history, exercise caution about giving too much personal information or suggesting that your personal life may overwhelm your work life.  Be brief and succinct in explaining any gaps in your personal work history, and be aware that caretaking for elderly parents, for example, is becoming much more common. Career change or geographic moves may be part of necessary family caretaking decisions, which could also be important to explain in your resume. However you don’t need to provide a lot of detail regarding the emotional toll and investment of time such caretaking has taken.  The explanation doesn’t need to suggest you have been consumed by personal obligations, hinting that personal obligations may be more important than your work life.

3.  Broadcasting Weaknesses

Everyone has skill deficits or areas where his/her work could improve.  However, by over-emphasizing these deficits or appearing nervous about them, you are likely to sabotage the strengths identified in your resume.  Being honest doesn’t mean you have to hang your head and kick at the floor like a school child; it’s likely you feel worse about these shortcomings than necessary.  Emphasize your strengths and practice a response to express information about potential weaknesses. What is it that bothers you so much about this particular deficit when you likely have other strengths? You don’t need to be “all things to all people in order to land the job”, and feeling shameful about deficits can only work against you.

4.  Too Many Positions within the Same Time Frame

Sure, you may have worked 2 or 3 jobs in college, but later in one’s career, this may send a message that you are scattered, unfocused, or worse yet, not committed to your primary field of interest.  Potential employers want to know that you are working toward company goals with the same level of energy that they are, rather than being tired and distracted. Review the job history realistically.  You cannot misrepresent your work experience, but try to look at “your story” during that time of your life.  If there were a number of part-time positions pieced together out of financial necessity, be certain to identify the positions as part-time. Perhaps the positions included experiences for certification.  If so, mention it – this denotes a commitment to professional growth, and more clearly explains seemingly dual, simultaneous employment.

5. Over-emphasizing Periods of Self-Employment

Many potential employers question your ability to be a team player if you are accustomed to being the boss yourself.  It may also intimidate hiring managers or suggest that you are over-qualified, if you have labeled yourself President of your own company.  Again, don’t be deceitful, but be cautious regarding labels. Describe creative development skills associated with self-employment in ways that will benefit the prospective employer, such as market analysis, client development, or full P&L.

Increase your own awareness of potential “resume killers”, and you will be well on your way to eliminating obstacles to employment.  Resumes can communicate in many more ways than just using words.  The nuances of a resume are similar to body language – people get the message even if not overtly expressed.  Rid your resume of hidden killers and move ahead in your job search!

Author: Alesia Benedict

7 Strategies to Showcase Your Unique Value to Employers

 Great Jobs on Doostang

Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

By Alesia Benedict

7 Ways to Turn Up the Heat on Your Job Search

 

Don’t take a vacation from your job search simply because it’s summer. By acting against the myth of a summer slowdown, you can heat up your job search and scorch the competition! You may be surprised to find that there is often less competition because the rest of the pack is acting on the outdated assumption that companies don’t hire in the summer. Follow these tips to put some sizzle in your summer job search.

1. Don’t Let Vacation Mentality Sabotage Your Search

A job search is daunting and summer is a traditional time for vacations or time away with families. However, if you succumb to temptation and set your job search aside, you will lose valuable momentum and are likely to miss opportunities. Job seekers tend to follow a traditional academic schedule and put their efforts in full force in the fall. Getting a jump on the competition by maintaining a steady effort over the summer puts your name at the top of the list for interviews now.

2. Don’t Miss Important Calls

With mobile devices, you can still make yourself available even if you do take a few days away from home base. Just remember to be professional when answering your phone and get in the habit of excusing yourself from the fun to take those important calls. You can continue your phone and email follow-ups from the road and get right back into your job search schedule upon your return.

3. Business as Usual

Recruiters and hiring managers continue to operate on typical business schedules during the summer months. Though scheduling interviews may be more complicated because of staff and search committee vacations, the timing may actually work to your advantage. Hiring decisions may be made more quickly than at other times of the year as staffers scramble to complete deadlines before their summer break. Hiring in the summer often contributes to an efficient business cycle by allowing training time before a busy fall season.

4. Attend Seasonal Community Activities

Summer is a prime time for festivals, fairs, and other types of community events. Attend as many of these as you can to network and spread the word about your job search. The casual nature of these events often gives you the opportunity to approach important hiring contacts that may be less accessible at other times of the year. Be prepared with a business card in your pocket and your updated resume ready to be sent out. You may even use these casual contacts to build a network of like-minded job seekers for support and sharing information about available job leads.

5. Update Your Resume and Online Profile

If your job search has slowed, summer is a great time to revamp your resume by removing older entries and adding industry keywords that highlight your strengths and make your resume pop during electronic scanning. Be certain to post the updated version of your resume to websites. If you notice any skill gaps during your resume review, summer is a great time to build skills with a workshop, training, or independent study. Classes and workshops also offer great networking opportunities.

6. No Shirt, No Shoes, No Interview

Summertime is not an open invitation for flip flops, khakis, or bermuda shorts. Regardless of the heat outside, be professional! Don’t blow an interview by being too casual. Pull out your best professional wardrobe for an interview or when dropping off your resume. Make the same choices for professional attire when interviewing via Skype as well.

7. Stay Current

Maintain subscriptions to online sites to remain abreast of the latest job openings as well as company expansions in your region or industry. Although the competition may seem fierce online, many of those likely candidates may be unable to attend an interview. Your diligent monitoring of varied sites will put you at the top of the interview list because of your qualifications and availability.

Update your resume, expand your network, and maintain your momentum by staying consistent with the job search. Heat up your chances of landing an interview during the final days of summer while the competition takes a vacation!

Up Close and Too Personal – What to Leave OFF Your Resume

A resume serves as a reflection of who you are:  it contains your education, your illustrious work experience, various ways to contact you…  But then, a resume should never really reflect who you are.  We’re talking about the personal details – the little things that make you the fabulous person you are today, but that should really have no bearing on landing a job.

So whether you’re just starting to apply to jobs for the first time, or are a seasoned job search veteran, here’s a refresher course on things that you should never include on your resume:

Religion

If you’re not applying to a job at a religious institution, keep your views off the page.  It’s irrelevant to the job, and hiring managers are not allowed to take it under consideration anyway, so there’s really no place for it.  If you volunteer at a religious organization and you consider this experience especially relevant to the job you’re applying to, you can mention it briefly.  However, if you must include it, keep the organization anonymous and focus on your role instead.  For example:

Volunteer Instructor – once a week, taught a classroom of thirty children, ages 10-12.

Also, keep in mind that anything you mention in the resume is likely to come up during the interview, so include this information at your own risk.

Politics

Again, if you’re not going into politics, leave it off.  These sorts of matters are controversial in the first place, are irrelevant, and if anything, just take up valuable space.  Like with religion, if you consider your political experience extra valuable and relevant to a particular job – and just can’t bear to take it off the resume – avoid mentioning the organization name, and be prepared to discuss further during an interview.

Sexual Orientation

Sexual preference may be a key component to who you are, but it has nothing to do with how well you can perform on the job.  More than this, even though discrimination in the workplace is illegal, it still exists in some places, so don’t take your chances.

Age

Though you may be the perfect fit for the position, ageism in the workplace certainly exists, and you may be eliminated from the pool prematurely if you are perceived as being too old or too young.  If age is an issue, be cautious with including specific dates on your resume as well (most hiring managers can do the math).  So if your 30-year college reunion is around the corner, you might want to keep that graduation date to yourself and also leave off some of your early, less relevant experience.

Health and Disabilities

The law protects persons with health issues or disabilities, but again, you should leave this information off of your resume.  It’s irrelevant and opportunity for discrimination exists.

Criminal Record

The general rule with a criminal record is to be upfront and honest with a hiring manager, but the resume is not the place for this.  Wait until the interview to bring this up.

While you want to give the hiring manager a good idea of who you are, there’s definitely a point where you can become too personal in what you decide to disclose.  Always aim to flaunt how great you are on your resume – just be a bit discerning while you do it.

 

The 7 Words that Sabotage Your Resume

The wrong words can sabotage your resume, and nearly all of us have at least a few of these words on our resumes.  Learn the 7 types of words that can have a severe impact on your chances of getting an interview.

1. Generic Attributes

These words are on everyone’s resume.  They are so common that hiring managers simply don’t even read them. Do not bore the reader to tears with these trite, overused and tired phrases.

  • Hard worker
  • Excellent communication skills
  • Goal-driven
  • Strong work ethic
  • Multi-tasker
  • Personable presenter
  • Goal-oriented
  • Detail-oriented

It is much more effective to write description that is action-based and demonstrates these abilities rather than just laying claim to them. For example, rather than just stating you are an “excellent presenter,” you could say something like “Developed and presented 50+ multi-media presentations to C-level prospects resulting in 35 new accounts totaling $300,000 in new revenues.”

2.  Age Attributes

Under qualified candidates often try to look more mature.  Over qualified candidates sometimes try to look more youthful.  Hiring managers know these tricks.   Candidates near retirement are often the worst offenders.  Words to avoid:

  • Young
  • Youthful
  • Developing
  • Professional Appearance
  • Mature

3. Health Attributes

Candidates who claim to be “healthy” are telling hiring managers they feel they fear getting to0 sick to do the job.  Candidates with past medical issues are the worst offenders here.  Words to avoid.

  • Healthy
  • Fit
  • Energetic
  • Active
  • Able-bodied
  • Athletic

4. Appearance Attributes

Candidates who claim to be “attractive” are telling the hiring manager they get by on their looks instead of their skills.   Let the hiring manager see how attractive you are at the interview, but don’t expect to get that interview because you are attractive.

Age, health, appearance phrases to avoid:

  • Pretty
  • Attractive
  • Handsome
  • Cute
  • Adorable
  • Masculine
  • Powerful

Let the hiring manager see how healthy and fit you are when you come for an interview.  Don’t expect claiming to be as such will get you an interview in the first place.

5. Passive Voice Words

Forget what you learned in school and don’t write in passive voice.  Many people write in passive voice because that is how we’ve been taught to write “formally” in high school composition and then in freshman college English.  Its wrong for resumes.

Indicators of the passive voice:

  • Responsible for
  • Duties included
  • Served as
  • Actions encompassed

Rather than saying “Responsible for management of three direct reports” change it up to “Managed 3 direct reports.” It is a shorter, more direct mode of writing and adds impact to the way the resume reads.

6. Hyper-Active Words

Hyper-active words are verbs that are too violent or aggressive to be used on a resume.  They’re usually verbs better suited to a comic book than a resume.

  • Smashed numbers through the roof
  • Electrified sales team to produce
  • Pushed close rate by 10%
  • Destroyed sales competition
  • Blew away sales goals

7.  Profile Words

These are Myers-Briggs Type Indicator or the DISC Profile. While the results from these evaluations can be invaluable to the job seeker for evaluating an opportunity in terms of “fit”, employers and recruiters are more interested in performance results. Do not inadvertently “pigeon-hole” yourself by including your profile results in the resume.  Words to avoid:

  • A-type Personality
  • D Profile
  • Alpha Male

Consider your word choice in a resume. A resume is a marketing document for your career just as a brochure is a marketing document for a product or service. Companies put careful thought and consideration into each and every word that goes into marketing copy and you should do the same in your resume.

Overcoming the “Under-Qualified” Stigma

Investment Banking Analyst, Chicago, IL
Marketing & PR Internship, Miami, FL
Vice President, Philadelphia, PA
Sr. Consultant, Boston, MA
Quantitative Analyst Intern, New York, NY

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It’s happened to everyone: you come across a job description for a position that’s right up your alley. The job is interesting and looks like something that you are completely capable of and excited to do. And then your eyes wander to the “Qualifications” section… You don’t have a Masters degree, 5+ years of experience, or a Series 7 license. So what do you do? Scrap it and move on? If you’re lacking many of the key qualifications that appear mandatory, then indeed you’re probably better off allocating your time and effort applying elsewhere. But if you’re only a few qualifications away from that ideal candidate description, you might be selling yourself short if you give up before even trying. Read on for a list of tips on overcoming the “under-qualified candidate” stigma.

Emphasize Your Skills

Ok, so maybe you don’t hit every bullet point with your qualifications. But don’t give up hope just yet. For many positions, the “Qualifications” section is merely a list of attributes of the ideal candidate. This doesn’t mean that they’re unwilling to consider someone who meets only some of the requirements. So instead of dwelling on what you haven’t done, focus on what you’re great at. Many skills that you acquire throughout school, volunteer work, or another job are transferable to other positions, and can be used to replace any prerequisites that you might not meet. Highlight these skills or experiences in your cover letter, and explain how they will help you excel in that specific job. One important caveat: don’t waste your time applying for jobs that you’re completely unqualified for – for example, if you’re looking at a position for an Associate Attorney at a top law firm, you better have a law degree.

Go the Extra Mile

If you come up short on knowledge or experience, emphasize to an employer that you are willing to work harder than any other candidate to brush up on your skills and become well versed in the subject matter. Don’t underestimate the value that hiring managers place on a strong work ethic. Include in your resume and cover letter examples of your ability to learn quickly. If you possess many of the other qualities of the ideal candidate, you may find that your enthusiasm to learn and contribute may very well land you the position.

Network

Networking is a great way to gain introductions into a company. Networking can also help you establish someone on the inside as an individual who can vouch for you. When you come across that tricky job description, mention to your contact that you’re planning on applying, and explain why. Be honest, and address any points that might weaken your application. Companies want to hire individuals they can trust. If someone with a good history at the company is able to put in a good word for you, it will further bolster that company’s confidence in bringing you on.

Volunteer or Intern

If you find that no matter how you try to spin it, you just can’t land the position you want based on your qualifications, offer to volunteer your services for free. This isn’t to say that you should ever allow a company or an individual to take advantage of you. But if you volunteer or intern for a company, you’ll gain valuable experience that you can parlay into a future opportunity at the company. Get in, work hard, and show them that they need you. Even if doing so doesn’t lead to another prospect within that company, you’ll gain important knowledge and skills that will qualify you for a position similar to the job you had hoped for at the outset.

It’s easy to look at a job description, think, “There’s someone out there who’s better,” and quickly abandon the effort. But have a little faith in yourself – play to your strengths and commit to working even harder than the next guy, and you may find yourself more qualified than you think. So take a chance – you’ve got nothing to lose – and you may find yourself one step closer to your dream job!

All the best,
The Doostang Team

Tech-Savvy Resume Strategies

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Healthcare Equity Research Analyst, New York, NY
Chief Technical Officer, Cambridge, MA
Investment Banking Associate, Conshohocken, PA
Brand Strategist, New York, NY
Fixed Income Analytics Associate, Los Angeles, CA

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Increase the effectiveness of your resume through the productive use of technology. While being tech-savvy with your resume definitely includes posting to job websites, successful job candidates go far beyond the basics. Knowledge of leading edge uses of technology, in addition to basic Internet posting procedures, will help set your resume apart from the competition!

Resume Submission

Most job applicants submit resumes electronically by sending an email or posting to corporate or job search websites. In doing so, you still want to be certain that your resume is appropriately formatted, has a professional appearance, and is appealing to the reader.

When attaching your resume to an email, you typically want to save it as a Word document, which will preserve the formatting and professional appearance. If posting to a job search site, it may be necessary to save the resume in a plain text format. Though this file type will eliminate most of the formatting, it will enable your document to retain its basic professional appearance online.

Scannable Resumes

Many companies use computers or scanners to input large numbers of resumes and selectively screen for industry specific keywords. It is critical in these cases to be certain that your resume is current in terms of how your job skills and work experiences are described. If you are uncertain about the keywords in your resume, compare your resume with the latest job descriptions to be certain your resume contains the right language to catch the attention of both human eyes and computer scanners.

Electronic resumes or e-versions are typically formatted for computer scanners instead of human eyes. This electronic resume format is specially designed to be successfully scanned by computers. The typical formatting that makes a resume appealing to the human eye may create obstacles that cause a computer scanner to reject your documents. It is often best to submit both Word and scannable versions to increase your likelihood of a successful submission.

Personal Websites

Regardless of how sophisticated or plain your website may be, it can still be a positive resource for you to use during your job search. The key is to remember that a personal website needs to be professional when included in your job search. Be sure to edit any unprofessional photos or offhand postings before directing a potential employer to your site. When using your website as part of your job search, be cautious about including your entire resume. You don’t want to make yourself vulnerable to identity theft by posting your entire work history and personal address online. This can also be risky if you are currently employed and trying to keep your job search quiet around the office.

A personal website can become an asset in your job search if you post relevant articles you have written or outline special projects, such as software you developed or community projects in which you have been involved. Highlighting any experience as a Board member or a key organizer demonstrates your leadership abilities.

Online/Electronic Portfolios

Whether you have your own website or not, you can use the power of technology to showcase work samples using video, PowerPoint presentations, or white papers. Although you don’t want to include excessive links in your resume, you can organize a portfolio of key work products to add important details that your resume alone cannot convey.

For an online portfolio to add critical value to your application, include a slide show of specific accomplishments, such as photos of job sites, video snippets of presentations, or even statistics of outstanding achievements that go beyond the basics in your resume and you can add critical value to your application. Another alternative is to copy all your materials onto a CD and carry it along to present during the interview or leave for the hiring manager to review.

Online Networking

Professional associations often include discussion boards and may have job posting sites as well. Explore the sites of all professional organizations with which you are associated or may be interested in joining to determine what kind of networking opportunities may be available. In addition to message boards and online forums at professional organization websites, you may also investigate sites that include professional networking as part of their mission.

Even though thinking outside the box has become a trite phrase, the concept still carries value. If you shift your thinking away from the traditional resume format, you are likely to set yourself apart from the competition and create opportunities for yourself. Brainstorm a few tech-savvy strategies to gain results from your resume!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

6 Resume Details that Help You Land More Interviews

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Analyst, New York, NY
Data Specialist, Waltham, MA
Investment Banking Associate, San Francisco, CA
Litigation Secretary, Denver, CO
Director of Finance, Los Angeles, CA

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“It’s all in the details.” This old adage also applies to your resume. Getting the details right will land you that interview! The resume is your first impression. Make sure you send the right message by getting the details across in a powerful presentation.

1. Remember the Purpose of the Resume

A resume is designed to land an interview. You have to do the rest of the work in the interview to get the job. Remembering this primary purpose of the resume can help you remain focused on only those details of your work history that will compel the hiring manager to call you for the interview. Think of the resume as a pitch to the hiring manager. Each section has to speak to the needs of the company and serves a definite purpose in selling that message.

2. Omit Irrelevant Information

Be certain to include all necessary details about your work experience, but don’t fall into the trap of including accomplishments from early in your career because you have a sentimental attachment to those achievements. Another old-school approach is including an objective on the resume. An objective is considered irrelevant because it addresses your needs rather than those of the potential employer.

3. Stand Out From the Crowd – In the Right Way

If creating your own resume, avoid using any of the templates available in your word processing program. Templates create the same kind of document that the hiring manager is used to seeing from many other candidates. To counteract this effect, many are tempted to use fancy fonts, colors, and pictures. Resist that temptation! These superficial approaches will not represent the substance you bring to the position (which is what actually sets you apart from the crowd). Emphasizing your accomplishments is the way you want to stand out from other applicants.

4. Toot Your Own Horn

Though you may have a hard time playing up your accomplishments, the resume is not the place to be humble. Be specific about every achievement you bring to the table. These achievements are what will set you apart from the crowd. Details speak to your strengths and also prevent you from embellishing beyond your actual accomplishments. Unique achievements tell the hiring manager why they need to call you for an interview!

5. Go Beyond the Job Description

The job descriptions for most positions share many of the same responsibilities. Every banker, financial analyst, and sales professional has a similar base of duties. Including “other duties as assigned” to highlight your willingness to go the extra mile is not going to set you apart from other candidates. Detail exactly what those other duties are as long as they strengthen your position in the resume. If the additional duties are mundane, you achieve a greater effect by describing yourself as a “motivated team player” in the professional summary of your resume. If the duties are innovative and achieved strong results, then include those details in your accomplishments.

6. Be Specific

Specific details create a picture of your past successes for the hiring manager. Clarity in your resume helps the reader see you in the role of the new position. For example:

Too General:

Seeking a position as a project manager where I could lead effective teams for great results.

Specific & Powerful:

Experienced project manager with diverse leadership skills ranging from green initiatives with LEED compliance to streamlining operations, growing profits, and increasing productivity.

Remember that the details of your resume need to answer the hiring manager’s question of “Why you?” Don’t leave any questions in the reader’s mind that you are uniquely qualified to solve the company’s problems and create success. Get that interview with the right details in your resume!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Accelerate Your Job Search with Social Media

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Associate, London, UK
Business Analyst, Chicago, IL
Portfolio Consultant, New York, NY
Online Marketing Analyst, Waltham, MA
Risk Arbitrage Analyst, New York, NY

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If you haven’t noticed, social media has “grown up.” It’s one of the most effective ways to get your qualifications and resume in front of as many corporate eyes as possible. In addition to helping you expand the reach of your search, social media is also cost effective, measured only by the time you invest. Social media accelerates your job search exponentially, helping you reach far more people than traditional networking.

If you think about the concepts of branding and marketing yourself, social media is the ultimate tool for building your brand. You select what you want to highlight for potential employers and you control what values are emphasized in your social media presence. Think of social media as a huge networking opportunity and your online profile doubles as your calling card and your resume! Gaining more exposure creates additional opportunities. Social media is the key to opening the door to the hidden job market.

Engaging in a quick Internet search can yield hundreds of social networks, online communities, blogs, websites, and discussion groups for job seekers. In addition to posting on job boards and working with recruiters, social media networks such as LinkedIn, Facebook, and Twitter can significantly accelerate your job search. In case you aren’t convinced about the importance of social media in your job search, let’s examine a few specific benefits:

  1. Use of social media sites demonstrates your knowledge, skill, and familiarity with the capabilities of this current technology.
  2. Social media helps create your personal “brand.” You will become “known” to the individuals who read your profile without ever having submitted a formal resume.
  3. Social media is the ultimate networking tool, putting you in touch with individuals who are in a position to make hiring decisions about jobs that may never get posted. Better yet, an interest connection might be spurred to create a job for you based on your unique qualifications.
  4. Any of these sites can help you gain information about companies or industries of interest to you, making you an even more valuable candidate as you expand your knowledge and become known for your contributions.

Once you create a profile for yourself, you have to pay attention to it. You can’t expect the world to immediately come looking for you! The more active you are in social media networks, the more you establish a positive reputation for yourself. Don’t become discouraged if you don’t get immediate results. Building a professional network takes time.

You may want to avoid personal chit-chat entirely on any of your professional contact networks. It becomes all too tempting to post unflattering photos or unprofessional opinions about old bosses, especially if you don’t feel as though anyone is watching your Facebook page anyway. Make sure you are patient and professional while building up your network. When an employer decides to take action, you can be certain the hiring manager will run a Google search or review your social media pages. You don’t want an offhand comment or angry post to come back and haunt you later. Be smart and make your profiles and tweets work for you!

Most sites, including LinkedIn, Facebook, and Twitter, each have different limits on the amount of information and the format in which you post. LinkedIn is designed primarily for professional contact, so you have sections for education, work experience, and your intent for setting up the profile.

Twitter has the most restrictive space limits. At 140 characters, you may not think you can say much about yourself. But if you think of your texting habits, considerable information can in fact be included in very little space. This space becomes even more valuable than the traditional resume space. Provide contact information and a few keywords that define your response to the discussion, your professional skills, or current professional trends.

Finally, there is Facebook. Most people think of Facebook as a personal site, but if you research a bit, you will see just how many businesses are using Facebook to strengthen their online presence as well. Have you been asked to “friend” a corporation?  Those requests are a testament to the power of Facebook for professional use and profit. Put its power to work for you by focusing on your credentials rather than your leisure activities. Include memberships in professional associations, a professional summary, pertinent work experience, or cutting edge professional development activities.

As part of job sites, LinkedIn, and Facebook, be sure to take advantage of the Groups areas to target contacts in your industry and demonstrate expertise. Be an active participant in discussions. Support other members and build relationships. The online community can be an integral part of your network and accelerate your job search exponentially.

As noted, maintaining a social media network takes just as much effort, consideration, and attention as face-to-face networking. Once you have your profile established, take some time to explore additional features of the sites and reach out to others. Experiment with social media and watch your job search take off!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!