2 Professional Resume Formats – Are You Using the Right One?

Analyst, Global Technology – New York, NY

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What Resume Format is Right for You?

The two types of resume formats are very different. Chronological format details the job history in reverse time order, starting with the most recent position and working backwards. This format is the one that most recruiters and hiring managers prefer.

1. Chronological Format

Employers need to see details about your work history and experience, but they don’t need to know everything. Keep information germane to the goal of attaining an interview. Eliminate information that is not related and will not have direct impact on winning the interview.

Benefits to using a chronological resume include:

  • Shows your results. The reader can specifically see when and where a candidate achieved results. The guess work is eliminated.
  • Shows your range. A chronological format highlights flexibility. Many job seekers have held varying positions over their careers, often in different functions and roles. A good strategy is to showcase that diversity.
  • Shows your record of success. The progression of a candidate’s career, records of promotion, and increases in responsibility are shown clearly. These attest to a candidate’s performance record and drive to succeed.

Some job seekers worry about employment. Small gaps in employment (a year or less) are common these days. Lay-offs, mergers, acquisitions impact nearly everyone’s lives. Handled strategically, they can be minimized in a chronological resume.

2. Functional Format

Also known as a “skills resume” it has the content arranged according to performance type and function. A human resource professional for example, might divide his/her skills into categories such as Employee Training, Benefits Management, and Workforce Development. Under each category, the relevant information would be listed or described.

A brief work history listing comes at the end of the document listing job title, employer, and dates. I’ve seen some functional resumes with no employment dates at all. That is a big mistake.

A functional format is generally chosen when attempting to make a career change or to minimize a career blemish. Often, the functional format is used when a large span of time is missing from the work history.

Problems associated with the functional resume:

  • Where’s the information? Recruiters and hiring managers dislike hunting for information. They want to see past performance, and understand your background.
  • What’s the context? The functional format takes away all frames of reference. A candidate might claim attaining a record breaking sales contract but the reader is unable to place that in context in terms of time and employer. Was that success in sales recent or ten years ago? It’s difficult to tell in a functional resume.
  • What’s the problem? Recruiters and hiring managers know that the functional format is often used to try to cover something up. The functional format serves as a red flag — “What is this candidate trying to hide?” The use of the format to overcome a detriment actually serves to draw attention to it.

Today’s job seeker is wise to stick with the chronological format as it provides the necessary information to urge the reader to contact the candidate for an interview.

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Overcoming the “Under-Qualified” Stigma

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It’s happened to everyone: you come across a job description for a position that’s right up your alley. The job is interesting and looks like something that you are completely capable of and excited to do. And then your eyes wander to the “Qualifications” section… You don’t have a Masters degree, 5+ years of experience, or a Series 7 license. So what do you do? Scrap it and move on? If you’re lacking many of the key qualifications that appear mandatory, then indeed you’re probably better off allocating your time and effort applying elsewhere. But if you’re only a few qualifications away from that ideal candidate description, you might be selling yourself short if you give up before even trying. Read on for a list of tips on overcoming the “under-qualified candidate” stigma.

Emphasize Your Skills

Ok, so maybe you don’t hit every bullet point with your qualifications. But don’t give up hope just yet. For many positions, the “Qualifications” section is merely a list of attributes of the ideal candidate. This doesn’t mean that they’re unwilling to consider someone who meets only some of the requirements. So instead of dwelling on what you haven’t done, focus on what you’re great at. Many skills that you acquire throughout school, volunteer work, or another job are transferable to other positions, and can be used to replace any prerequisites that you might not meet. Highlight these skills or experiences in your cover letter, and explain how they will help you excel in that specific job. One important caveat: don’t waste your time applying for jobs that you’re completely unqualified for – for example, if you’re looking at a position for an Associate Attorney at a top law firm, you better have a law degree.

Go the Extra Mile

If you come up short on knowledge or experience, emphasize to an employer that you are willing to work harder than any other candidate to brush up on your skills and become well versed in the subject matter. Don’t underestimate the value that hiring managers place on a strong work ethic. Include in your resume and cover letter examples of your ability to learn quickly. If you possess many of the other qualities of the ideal candidate, you may find that your enthusiasm to learn and contribute may very well land you the position.

Network

Networking is a great way to gain introductions into a company. Networking can also help you establish someone on the inside as an individual who can vouch for you. When you come across that tricky job description, mention to your contact that you’re planning on applying, and explain why. Be honest, and address any points that might weaken your application. Companies want to hire individuals they can trust. If someone with a good history at the company is able to put in a good word for you, it will further bolster that company’s confidence in bringing you on.

Volunteer or Intern

If you find that no matter how you try to spin it, you just can’t land the position you want based on your qualifications, offer to volunteer your services for free. This isn’t to say that you should ever allow a company or an individual to take advantage of you. But if you volunteer or intern for a company, you’ll gain valuable experience that you can parlay into a future opportunity at the company. Get in, work hard, and show them that they need you. Even if doing so doesn’t lead to another prospect within that company, you’ll gain important knowledge and skills that will qualify you for a position similar to the job you had hoped for at the outset.

It’s easy to look at a job description, think, “There’s someone out there who’s better,” and quickly abandon the effort. But have a little faith in yourself – play to your strengths and commit to working even harder than the next guy, and you may find yourself more qualified than you think. So take a chance – you’ve got nothing to lose – and you may find yourself one step closer to your dream job!

All the best,
The Doostang Team

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6 Resume Details that Help You Land More Interviews

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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“It’s all in the details.” This old adage also applies to your resume. Getting the details right will land you that interview! The resume is your first impression. Make sure you send the right message by getting the details across in a powerful presentation.

1. Remember the Purpose of the Resume

A resume is designed to land an interview. You have to do the rest of the work in the interview to get the job. Remembering this primary purpose of the resume can help you remain focused on only those details of your work history that will compel the hiring manager to call you for the interview. Think of the resume as a pitch to the hiring manager. Each section has to speak to the needs of the company and serves a definite purpose in selling that message.

2. Omit Irrelevant Information

Be certain to include all necessary details about your work experience, but don’t fall into the trap of including accomplishments from early in your career because you have a sentimental attachment to those achievements. Another old-school approach is including an objective on the resume. An objective is considered irrelevant because it addresses your needs rather than those of the potential employer.

3. Stand Out From the Crowd – In the Right Way

If creating your own resume, avoid using any of the templates available in your word processing program. Templates create the same kind of document that the hiring manager is used to seeing from many other candidates. To counteract this effect, many are tempted to use fancy fonts, colors, and pictures. Resist that temptation! These superficial approaches will not represent the substance you bring to the position (which is what actually sets you apart from the crowd). Emphasizing your accomplishments is the way you want to stand out from other applicants.

4. Toot Your Own Horn

Though you may have a hard time playing up your accomplishments, the resume is not the place to be humble. Be specific about every achievement you bring to the table. These achievements are what will set you apart from the crowd. Details speak to your strengths and also prevent you from embellishing beyond your actual accomplishments. Unique achievements tell the hiring manager why they need to call you for an interview!

5. Go Beyond the Job Description

The job descriptions for most positions share many of the same responsibilities. Every banker, financial analyst, and sales professional has a similar base of duties. Including “other duties as assigned” to highlight your willingness to go the extra mile is not going to set you apart from other candidates. Detail exactly what those other duties are as long as they strengthen your position in the resume. If the additional duties are mundane, you achieve a greater effect by describing yourself as a “motivated team player” in the professional summary of your resume. If the duties are innovative and achieved strong results, then include those details in your accomplishments.

6. Be Specific

Specific details create a picture of your past successes for the hiring manager. Clarity in your resume helps the reader see you in the role of the new position. For example:

Too General:

Seeking a position as a project manager where I could lead effective teams for great results.

Specific & Powerful:

Experienced project manager with diverse leadership skills ranging from green initiatives with LEED compliance to streamlining operations, growing profits, and increasing productivity.

Remember that the details of your resume need to answer the hiring manager’s question of “Why you?” Don’t leave any questions in the reader’s mind that you are uniquely qualified to solve the company’s problems and create success. Get that interview with the right details in your resume!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Perfect the Punch in Your Cover Letter

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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Your resume and cover letter should combine to deliver an effective “one-two punch” that grabs the positive attention needed to land an interview. Though many think the cover letter has become obsolete because of online resume posting, in reality the cover letter is equally important in electronic and paper applications. Typical business standards of communication apply in any type of career search contact. Being too informal and using emoticons or e-mail acronyms (such as BTW or LOL) will likely sabotage your well-planned efforts.

Personalize the Letter

Research the company and the HR department to determine the person to whom you should address the letter. You may even call the company to inquire as to the name of the appropriate person who is screening for the position of interest. If unable to find the name of a specific person in any of your research, you can always default to the title of the individual in charge of the position search, such as “Office Manager” or “Director of Human Resources.”

Although personalizing the salutation is a good start, don’t stop there if you want to stand out from the crowd. Use the results of your research to determine the values, mission, and new initiatives for the company. Aligning your strengths and personal work history with these key areas will help the hiring manager see you as a viable team member. Recruiting key talent makes the hiring manager look good, so help them by making it easy to recognize what a great fit you are for the opening.

Highlight Your Accomplishments

Every hiring manager differs in his or her approach to screening resumes and cover letters. Some don’t even bother with the cover letter, but that doesn’t mean you should skimp on your attention to detail. Many other hiring managers use the cover letter to screen out unlikely candidates.

Make your cover letter doubly effective by including several accomplishments that align with key aspects of the open position as well as the overall corporate mission. Many people don’t include specific accomplishments in the cover letter to avoid being repetitive. But key concepts often bear repeating! By emphasizing the same accomplishments in the cover letter and the resume, you help the hiring manager remember your strong points. Beyond that, if the hiring manager only reads the resume or the cover letter, you have made certain that your key skills are highlighted and will be noticed at least once, if not twice!

Electronic Postings

Spend time perfecting your subject line if submitting your resume via email. Including your name in the subject line facilitates name recognition. To present a business-like impression, stick to the basics in your subject line, such as listing the position and a descriptor (e.g., “Robert Smith Application” or “Jane Doe Resume”). The same cover letter that you submit with a paper application becomes the text of your email accompanying the electronic resume.

The Basics

Of course, you need to pay attention to the basics of business grammar, spelling, and format when writing the cover letter. You don’t want to set yourself apart by making the cover letter too “flashy.” Colored paper, personal photos, and overly distinctive fonts have no place in a strong cover letter. Review the letter to make sure it aligns as closely as possible with the details included in the job announcement. Give the entire package a final close inspection before sending it out to ensure it is not only accurate, but also complete in terms of what the employer has requested (e.g., transcript, references, etc.). Finally, don’t forget your original signature on the paper version of your cover letter. Even such a small oversight may close the door on your chances for an interview.

The cover letter can be a critical component in your job search. It allows you the opportunity to “connect the dots” for the hiring manager between your skills and their needs. Customizing the cover letter demonstrates your due diligence, initiative, and interest in the company. Create an effective “one-two punch” and get the most out of your cover letter to highlight your skills and present yourself as a top-notch candidate.

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Establish Personal Brand for Job Search Success!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand.

Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minute. Think of a professional you admire, whether someone in the media or in your own company. Analyze what makes their brand so easily identifiable. Now apply that analysis to your career. How do others consistently describe you? What is your specialty niche?

Identify Basic Skills

Make a list of your unique skills, training, or professional experiences to start. Review your career progression to tease out all the basic skills that align with the types of positions you are seeking. These skills form the foundation of your qualifications for positions and most likely equate with the “responsibilities” section in a job posting. These basic skills may not define your passion or your brand, but are important in helping you qualify for a position.

Categorize Unique Talents and Experiences

Next, match skill sets with your current career goals. Do you want to relocate abroad for your career? Mine your job history for global or international experience. Even if you did not travel, you might still have amassed experience in the international arena. Did you have sales accounts in Mexico or Canada? What about Pacific Rim accounts? Have you assisted in business development on the ground? Did you locate factories or suppliers overseas? These unique experiences can help you formulate your brand.

LinkedIn (Branding Profile)

LinkedIn is a great place to begin establishing your personal brand. The profile has specific sections regarding your education, key experiences, and areas of professional emphasis. Think about how you want to use this professional site. Are you trying to connect with others? Gain referrals? Get a job? The goals you have for the use of this professional networking site will reflect your emerging personal brand.

Join Professional Organizations that Mirror Your Desired Direction

Another important resource for broadcasting your brand is professional organizations. Research those organizations that align with your current career goals. You may need to conduct a broad search, such as “business development professional organization,” to discover new groups. Many professional organizations have useful member sections online to post your career interests or job search goals. These resources are a great way to solidify your personal brand.

Branding Strategies in Your Resume

Finally, consider how you will present your personal brand in a resume. Remember, the functional format may seem like the logical way to present a consistent brand, but most hiring managers prefer a chronological approach. In addition, the functional resume can be confusing to readers as they try to place your accomplishments with different companies or create a time frame of your work experience. The chronological approach provides a history of how your personal brand has become more defined over the last 10 to 15 years. A chronological approach is straightforward and provides a clear sense of what you have been doing professionally, an important component of your brand. You don’t want to raise questions in the mind of the reader about potential employment gaps, which is often the case with a functional format. Your personal brand will be clearly highlighted in a work history that describes your career progression in terms of skills and increasing levels of responsibility.

Establishing a personal brand requires complex planning and a clear direction just like any successful marketing campaign! Identify your strengths and align those with your goals for effective personal branding. Then spread the word and watch the opportunities grow!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Show Career Progression to Impress Hiring Managers

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Operations Intern, Chicago, IL
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A consistent career progression demonstrates many of the qualities hiring managers look for in job candidates. By streamlining your resume to convey these strengths, you put yourself a step ahead of the competition even in a tight job market. A consistent career progression shows initiative, investment in your profession, and a can-do attitude.

Separate Out Different Titles in the Same Company

You may have changed jobs several times, but all have been with the same company. Progression up the ladder in one company indicates recognition of your strengths and skills by professionals knowledgeable about your performance. Separate out each title and include a job description and accomplishments for each as well. Don’t lose the impact of a well-showcased career progression by consolidating all positions into one. An example:

ABC COMMUNITY HOSPITAL

Director of Facilities

Quality Assurance Manager

Director of Safety

Highlight Accomplishments with Bulleted Lists

Be certain to distinguish daily job duties from accomplishments. Use a job description that is sprinkled with action words for a dynamic presentation of your skills.  Avoid the use of such terms as “responsible for,” as that relates a lower level position in which one “reports” to someone instead of positioning you as a creator in your own right.

The accomplishments should include specific achievements, such as annual sales, new programs initiated, or cost savings. Quantifying your achievements communicates the value you provided to your employer. Set up the bulleted lists like this:

·    Reduced operating expenses 15%, via expert Lean Management skills.

·    Negotiated lucrative $15M 3-year contract with major account.

Include Company Descriptions

You may be asking why you should worry about company descriptions. Isn’t the resume about you and not the company? But in fact, company descriptions provide a context for your duties and accomplishments, making them even more powerful. Managing a tri-state area for a Fortune 500 company with 35,000 staff requires a far different skill set than does managing a 12-state region for a 3,000-employee company. The company description only needs to be included once, a strategy that saves prime space on the resume to highlight your achievements if you had two or more different positions with one company.

Use Reverse Chronological Approach

The reverse chronological approach is preferred by most hiring managers because it is straightforward and shows a clear career progression. Some job seekers are tempted to use a functional format, especially if the work history includes a number of different jobs across industries. The reverse chronological resume actually explains career progression more clearly for those with a diverse background because you can show additional accomplishments or duties effectively, even if the positions may have been lateral moves.

Describe Performance Beyond the Job Title

Every job has “other duties as required.” Make those other duties work to your advantage. For many professionals, added responsibilities not only make the work more interesting while on the job, but also diversify your skill set for the next job search. If you sought out other responsibilities or volunteered to assist with major projects in other departments, be sure to state that in the accomplishments section.

A clear description of your career progression most effectively presents you as a capable and interesting candidate, and the hiring managers will want to know more about you after reading the resume. The depth of your skills will be communicated by “showing” the reader your progression, rather than by using too many adjectives to describe your talents. Show them your expertise and land that new job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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5 Tips to Energize Your Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Research Assistant, New York, NY
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Although the news has been reporting an upswing in hiring, there are still many workers waiting to land a job. Making that happen requires preparation and creating opportunity, in addition to effectively displaying your skills and value to potential employers. Follow these tips to be prepared and to create opportunity for yourself!

1.  Plan Your Strategy.

Review all the positions to which you have applied and analyze them for similarities and differences. Compare these trends with your skills, experiences, and goals. How closely does your skill set match with your job search?

For many job seekers, the longer one is out of work, the broader the net becomes. This strategy may have been effective in the past, but current hiring managers simply aren’t interested in being a part of your broad-based search. In order to make an impact, understand that the hiring manager views your search as a mini-performance evaluation. If your search appears disjointed or lacks coherence, most employers will consider this as indicative of your future performance on the job! Match your skills as closely as possible to available jobs to maximize your efforts.

2.  Create a List.

Targeting your job search with specific goals is just as critical well into the process as it was during week one. Writing down your goals can focus your efforts more effectively and help you present a more powerful image to potential employers. Creating a list will also allow you to follow up in person with potential employers, an action that will set you apart from the majority of candidates being considered for the position. You can also use your list to track contacts with employers, increasing the level of organization on display to potential employers.

3.  Invest in the List.

Your earlier analysis of skills and experiences will help you identify any potential areas of training that may help you stand out from the competition. Go beyond the initial job description for the position of interest to learn more about the company’s presence in the local community. Although employers are primarily interested in your on-the-job value, if you are able to engage them in conversations about corporate philanthropy, you are demonstrating a deeper understanding of the company’s values, prompting them to invest in you as well!

4.  Showcase Accomplishments that Align with Corporate Projects.

A resume is an effective tool to help you open doors, but in order to do so it must be closely aligned with the company’s mission, values, and top-notch projects. Edit your resume so that only the most meaningful accomplishments are included. Many job candidates become emotionally attached to certain achievements, often from early in their careers. But the fact that you earned “Rookie of the Year in Sales” when you were just out of college will do little to land the job. Focus your resume on more recent accomplishments, usually within the last 10 to 15 years, and select those that mirror the needs of the company’s most important, visible, and profitable departments.

5.  Go Beyond the Resume.

Finally, no matter how outstanding your resume is, these days it often takes more than a great resume to land the job. Brainstorm how you can make yourself stand out beyond the resume. In addition to including the personal contact noted above, this step may also include creating white papers that outline potential areas of improvement for the company. Or you may consider branding opportunities for yourself – from business cards to promotional items to lunch or treats for the helpful staffers you have met along the way.

Getting a good position is definitely a job within itself. A key in minimizing the amount of time you spend in that space is directly linked to your efforts and initiative. Posting your resume is not enough in this economy to get the response you want. Use your understanding of people and organizations to help move your efforts forward. Think of your job search as a personal marketing campaign and implement a bit of self-promotion strategy to make yourself known and to land an interview!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Create a Road Map for a Successful Job Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Vice President, San Francisco, CA
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Today’s job searches are taking longer to produce results than even a year ago. But that reality doesn’t have to put a damper on your campaign to land that plum position! Stack the odds in your favor by creating an effective road map that covers all the best job search strategies.

First Impressions

Begin the journey with a professional cover letter and resume. You want to engage hiring managers and build interest in you as a viable candidate. That first impression can become a wave you ride into the interview room. Carry that professional image through in every interaction you have within your network or with any representatives of the companies you contact. Meet every deadline. Arrive early for any type of appointment. Be prompt and courteous. Above all, behave professionally.

Actions Speak Loudly

Follow up with hiring managers to produce results long after the first contact you have with a company. You might call to be sure your resume has been received or to inquire as to the need for additional information. Sending a thank-you note following an interview is par for the course, but also send one to acknowledge any assistance you received, such as to the contact who helped get your resume to the right individual. Even if you don’t land an interview initially, state your intent to touch base periodically. See this as part of your network building. By sharing the latest industry information or just chatting informally, you can turn these contacts into enjoyable social encounters. Your persistence and interest in the company are communicated by consistent actions, which carry much more weight than empty words.

Network Effectively

Take advantage of job fairs, community gatherings, and professional organization events to keep your finger on the pulse of local and national job markets. Not only are these excellent opportunities to network, but also to understand movement in key positions at companies of interest. Consistent networking, even if you aren’t actively looking for work, can lay the foundation for subsequent job searches. Read local business publications to stay on top of regional business news and opportunities. You may discover new businesses before they open where you can submit an early resume ahead of the competition.

Do What You Love

Professional passion and interest in your field of work cannot be overrated. Only you can determine whether this is the time to follow your heart and create a new direction in your career or if it’s better to stick with a sure thing. Though family and financial obligations may be pressing you in one direction, if you are unhappy in your current situation, it may be negatively affecting your overall quality of life as well as your job search. Although it may seem like a bit of a detour, review what makes you happy and do what you can to increase a sense of meaning and satisfaction in your life. Believe it or not, that kind of energy can also fuel your job search forward.

Don’t Get Overwhelmed

It’s easy to feel overwhelmed when you are continually looking for opportunities and feel stymied by the lack of results. The sheer number of job listings and sites makes the job search feel even more challenging. Realize it is not necessary to mobilize every strategy in your job search road map at the same time. Keep diligent records of your job search and organize contacts so you don’t inadvertently duplicate your efforts. You may also use a spreadsheet for usernames and passwords to various job sites.

Pick Up the Phone

Use the resources available to you. Call the new company in town and introduce yourself. Share your interest in the company, but more importantly, use your elevator speech to broadcast your skills and value. Follow up with a resume. Ask for a meeting. Give hiring managers good directions in identifying your strengths and linking those to the needs of the company.

Work to gain clarity in your job search for greater effectiveness and consistent progress on the journey. Target positions and employers you are interested in and systematically follow your road map for success!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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Win More Interviews: Show Your Value to Employers!

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

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Creating value for employers even before you land the job is a way to set yourself apart from the competition. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan that identifies and solves problems for the company, using tact in case the person who created the gaffe is also the hiring manager!

Research the Company

To accelerate your job search using this approach, you must target a specific company of interest. If you attempt to concentrate on a number of companies simultaneously, your efforts will be diluted and less likely to produce the results you desire. Focus your research on challenges the company is currently facing or on the analysis of products and publications. Match the area of analysis with your strengths and skill set so that you can highlight your value for the company.

Identify Gaps or Gaffes for the Company

Your research will create the framework for your plan by identifying gaps or gaffes in the company’s current operations. Gaffes are more likely to be found in branding or publications. If you are a proofreader or marketing specialist, you can distinguish yourself by identifying confusing marketing messages or typos in corporate publications. Gaps can be identified across a number of areas, including inefficient operations, slow sales, or ways that money is being left on the table.

Create an Effective Plan

Here is where your talents shine!  Create a stellar step-by-step plan for improvement using your strong skill set and unique perspective. Explain your rationale and implementation so the employer gets a clear sense of how you created the plan from start to finish. Your initiative is only one of the strengths on display in your plan.

Examples of plans you might offer include:

  • a marketing plan to expand into an entirely new market with an existing product line
  • strategies to increase productivity
  • creating an employee communication curriculum
  • cost-cutting manufacturing processes

Present Your Plan

Gaining access to the right people can be the challenge in this part of your job search. Return to your earlier research and pull out the names of specific department managers or project leaders. Ideally, you will be able to present your plan to the person with authority to implement the changes. Once you have the right names, package your resume and your plan with a brief cover letter and send it off. If using e-mail to present your plan, be certain to create an intriguing subject line to increase the likelihood that your email will be opened. Take the key aspects of your plan and incorporate these into a concise and eye-catching subject line.

Examples of effective subject lines might include:

  • Penetrate New Markets with Existing Product Lines
  • New Strategies to Accelerate Staff Productivity
  • Better Customer Service with Improved Staff Communication
  • Smart Strategies to Reduce Manufacturing Costs

Another important consideration in e-mail communication is whether attachments will be opened. Some recipients may be concerned about attachments containing viruses or company spam filters may block your email. Include previews of salient points in the body of the email to generate interest and spur the manager to open your attachments.

Follow Up

Your contact information will be included in your resume and e-mail signature, but continue your proactive approach by following up. Try following up with a phone call so you can have a real-time conversation with the decision maker. In attempting to get through, be certain to mention the plan you provided and state your intent to clarify any questions and to tailor the plan to the executive’s needs. If unable to get through, request a time to return the call or schedule a call. Your organizational skills will be noticed.

Creating a plan to address employer’s needs before you are even employed sets you miles apart from the competition! Your emphasis on providing value to the employer and making an investment of your time speaks volumes about the value you can provide on the job. Show employers your value to win more interviews and you will soon be getting paid for your skills and expertise!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

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