7 Strategies to Showcase Your Unique Value to Employers

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Although the job market is opening up a bit, it remains very competitive. In a tight job market, only the most unique individuals stand out. The first strategy to help separate yourself from the pack is a resume update, even if your resume is only a few years old. Attract positive interest by revamping your resume with the following tips to showcase your value to employers.

1. Replace the tired objective statement with a value outline.

A value statement is the optimal opening for your resume. It is a professional summary that outlines how you can bring value to the company. Gather all your best points in this “introduction.” It is your first impression to hiring managers. Be certain to use current terminology as well as traditional skills of value to employers, such as increasing profits, building productive teams, or streamlining operations to reduce costs. Although the value outline will not include a specific objective, the areas highlighted communicate your career goals and personal brand to the reader.

2. Re-evaluate work experience in your resume.

Remove work experiences more than 10 to 15 years old. In addition, experience that focuses only on basic technical skills, such as MS Office Suite, adds little value to any resume. Regardless of the final length of your resume, space is limited. Replace any older work experiences with more recent and relevant entries targeted at your specific career goal. These unique offerings will set you apart from the competition.

3. Use current keywords.

Keywords trigger interest in your resume for hiring managers and prospective employers, spurring them to pluck your resume out of the pile. The initial screening process has also been automated by many employers and jobsites with search tools, so if you don’t have the best keywords, your resume may not ever be seen by human eyes!  Of course every industry has its own set of keywords, but typical examples may include such phrases as business intelligence, global branding, or compliance audits.

4. Emphasize your personal brand.

Borrowing the marketing industry’s branding approach is another important tool in communicating your unique value to potential employers. Brainstorm the top 5 ways in which you have excelled during your career. Compare those skills to current needs and trends in your field. If your skills do not parallel current professional needs, you may need to pursue training to strengthen your personal brand and subsequent appeal to employers. The ideal personal brand can float your resume to the top of the “to-call” list by highlighting your unique value.

5. Research prospective employers thoroughly.

To increase the effectiveness of your resume and showcase your value, your resume must show how your skills and experiences not only add value to the potential employer, but also how you can help them accomplish their next “Big Initiative.” Use the Internet and explore business pages to discover important projects and align your experience accordingly.

6. Be ready to give specifics about past accomplishments.

Include statistics in your descriptions of past achievements. How did you help your employer reach quantifiable goals? As you prepare your resume, create effective summaries of your successes. Think of the process as telling a brief story, including the problem, your part in the solution, and the outstanding outcome. Using a storytelling approach helps you minimize jargon and display your ability to communicate complex subjects to any audience.

7. Streamline your resume.

Use bullet points to showcase accomplishments and special achievements. Organizing your resume by pulling out points of emphasis makes it easier to scan quickly for important skills and experiences that provide the details to support your value and personal brand. You may use a separate bullet point for each special project that highlights a different skill, cost-saving outcome, or profit-generating strategy.

Overall, avoid being too wordy or too focused on details that don’t emphasize your value to the employer. Make the most of your resume by carefully selecting those keywords and accomplishments that consistently highlight the value outlined in your initial summary. Your resume will be more effective and will help the reader remember the unique personal brand that sets you apart from the competition in a tight job market. Showcase your value to move toward that new job!

By Alesia Benedict

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How to Handle Resume Gaps


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Job seekers often assume that in order to score the perfect job, one has to be the perfect candidate.  That the right mix of education, titles, and skills is needed in order to land the career of their dreams.  So when faced with resume gaps, an individual may rightly feel disheartened.  But continuous employment is not the be-all, end-all to nabbing a great job, especially in these times.  It is important, however, to know how to treat employment gaps on your resume, in your cover letter, and in your interview.

The Functional Format

One way to gloss over gaps on your CV is to create a functional resume.  This focuses on your skills and achievements, rather than on specific dates.  There are certainly other advantages to formatting your resume this way as well, as it allows you to pinpoint exactly what it is that you bring to the table.  The trick here is to tailor it to the specific job that you are applying for.

List Your Achievements

Another way to downplay a gap in employment is to highlight your accomplishments on your resume.  While you may not have continuous experience, various honors will convey that you have quality experience, and that you have been recognized as having done an outstanding job.

Include Extracurricular Experience

Hiring mangers understand that qualified candidates may have gaps in employment.  What they want to avoid, however, is a candidate who is qualified but who lacks work ethic.  What did you do while you were out of a job?  Did you volunteer or become an active member of an organization?  Even though you weren’t necessarily paid for your extracurricular activities, it’s perfectly okay to list them.  Highlight your transferable skills here, and focus on how you can apply them to the position you are currently seeking.

Explain Your Reasons

It also works well to just come out and explain why you have a resume gap and what you did to fill your time.  Don’t be afraid to address the matter in a cover letter or an interview.  Hiring managers will respect your willingness to be forthright about periods of unemployment, and will be interested to learn about the creative, productive ways in which you were able to spend your time instead.

In a time where everyone’s looking for an edge, an employment  gap can seem like a major setback.  But if you know how to strategically position yourself and your experience, a hiring manager will be much more interested in what you have done, rather than what you haven’t.

Until next time,

The Doostang Team

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Doostang Success — The Perfect Analyst Job at C1 Consulting

Kristi

UNIVERSITY OF SAN FRANCISCO, 2010
ANALYST – C1 CONSULTING

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Here’s a small sample of the great jobs you’ll find on Doostang:

Future Trader – Boutique Proprietary Trading Group seeks Futures Trader, Nationwide, US

Jr. Recruiter – Premier Financial Industry Staffing Firm seeks Jr. Recruiter, New York, NY

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