Use Targeted Strategies to Land a New Job

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Investment Analyst, Boston, MA
Strategy Sr. Manager, SF Bay Area, CA
Investment Banking Analyst, New York, NY
Corporate Development Manager, Burlington, MA
Corporate Banking Analyst, New York, NY

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One of the single most important pieces of advice that hiring managers offer is to be single-minded in your job search. Although it can be tempting to take a “shot-gun” approach targeting any available opening, such a broad strategy is likely to work against you and can in fact communicate desperation. Following a targeted strategy projects confidence that appeals to hiring managers.

Narrow Your Job Search

To create confidence in your approach, identify a single position or “family” of similar types of positions for which you will apply. However counter-intuitive this may seem, you need to focus on the most highly desired positions for which you qualify. Targeting your efforts gives you a clearer focus, increasing your confidence and strengthening the core message in your pitch.

Align Your Resume with Your Target Position

Review your resume and highlight accomplishments that support your proven track record in this targeted area. Your resume must communicate the ways in which you can contribute to the employer’s bottom line. Compare the job description for the open position to your resume to be certain your accomplishments correspond to as many of those qualifications and needs as possible.

Create a List of Potential Employers

Potential employers may be compiled from online job postings, information from your network, or savvy analysis of the local business market. Conduct research on employers for potential openings, projects, and areas of professional interest. Prioritize the list based on factors of greatest importance to you. Then start to work on highlighting your expertise by creating solutions to the company’s challenges that you discovered in your research.

Develop a Plan

Your plan should include the basics of finding a contact to whom you can send your resume, as well as potential problems you can address based on your accomplishments and skills. Outline a link between a potential problem the employer faces, your plan, and your history of specific accomplishments in which you addressed similar challenges. Use your plan to show the employer exactly how you will provide immediate value by actually beginning to work for them before you are even interviewed!

Make a Cold Call

Call the hiring manager to follow up regarding your resume and discuss the ways in which your previous accomplishments, such as saving $100K annually by streamlining production processes, could translate into immediate results for their company as well. With your research on the company, you have an edge by providing specific examples about the value you can bring. Be specific in your examples, whether you are talking about sales figures, cost reduction, or winning Fortune 500 accounts.

Write Your Own Script

Writing down your accomplishments increases your confidence. Following a script can also help you express yourself more clearly on the phone. Review the script a few times to sound natural when talking with the hiring manager. While you may not follow the script verbatim, it can help you remember key points in making a case about your strengths. If you are unable to get the hiring manager on the phone, write up your script as a formal plan to include as an enclosure with your resume and mail it to the appropriate person within the company of interest.

Showing the employer your strengths and drive by addressing company problems before you even interview will distinguish you from the competition. Each contact with the company is an opportunity to demonstrate your skills and expertise. Be certain to take advantage of every interaction to show off your accomplishments and you will land a new job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!

Make New Goals for Your Career Search

By Alesia Benedict, CPRW, JCTC – GetInterviews.com

Finance/Business Coach, Boston, MA
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Your resume is the most important vehicle for sending a positive first impression of you and your skills to hiring managers.  However I hope a strong resume isn’t the only strategy in your tool box for 2011. Many people discount the value of New Year’s Resolutions but recognize the power in writing down intentions. Make a commitment to a successful job search in the coming year by defining your direction. Use the list below or be inspired to come up with your own!

1.  “I will target my job search efforts instead of using the old shotgun approach.”

It’s so easy to send your resume to multiple sites via the Internet, but results are not always optimal. Your resume may become one of hundreds in the hiring manager’s inbox. Target jobs of greatest interest and be diligent about your interactions with those companies as noted in the following intentions for the New Year.

2.  “I will expand my list of contacts by 2 people or organizations each week.”

Add contacts face-to-face, via phone, or electronically. Help new contacts see you as a viable partner in the organization by highlighting how your strengths can further their mission.

3.  “I will improve my resume by emphasizing accomplishments and recent experiences.”

Accomplishments can be communicated to new contacts as well as in revisions of your resume and cover letter.

4.  “I will participate in regional job fairs.”

Job fairs are a great opportunity to reach your weekly contacts goal, make you more visible, and expand your knowledge of the local job market.

5.  “I will make cold calls to regional prospects.”

Calling prospective employers helps you in many ways. You become more than a name in the endless string of resumes. The relationships you develop may leverage an interview and eventually a position.

6.  “I will develop action plans and present to major companies in my job search.”

The action plan is a great strategy and clearly sets you apart from other candidates. Taking time to research the corporation and create a plan that addresses company needs or goals communicates your initiative and unique talents.

7.  “I will use business intelligence and corporate research to revise my cover letter.”

Do research on companies to identify values, projects, and initiatives. Incorporate information into the cover letter by telling prospective employers how your experience and talents solve their problems.

8.  “I will become more active in my professional and community organizations.”

Being active in organizations not only enhances your networking, but may also help you develop additional skills. Serving as member of a Board clearly conveys your leadership skills.

9.  “I will demonstrate my qualities as a solid candidate in every action with potential employers.”

Interactions at every level of the organization reflect on you in the application process. Each phone call, social network posting, and face-to-face contact will be reported up the chain of command. Be deliberate and considerate to be successful.

10.  “I will present a consistent brand in my resume, cover letter, and professional contacts.”

You may have heard President Obama’s brother-in-law describe the importance of behavior on a basketball court in assessing an individual’s overall character. Although not under constant scrutiny when applying for positions, you must be aware that behavioral inconsistencies will be magnified or misinterpreted. Display your best character.

11.  “I will develop an “elevator speech” to use with my expanding professional network.”

Encapsulate key aspects of your skills and professional brand into a 30­-second speech. Use it at every opportunity.

12.  “I will use old-fashioned thank-you notes to follow up all types of contacts and keep my name fresh in people’s minds.”

You may be tempted to send an email note to follow up on a professional meeting. The sheer number of emails most people receive is overwhelming. Sending a hand-written note is another way to distinguish oneself from the crowd.

13.  “I will use social networking sites to my advantage, including adding professional resources, such as resume and career advice consultants.”

Smart use of social media can accelerate progress in your job search. You expand your network and are more likely to be seen by potential employers. Clean up any questionable postings and present yourself professionally to make the best use of social media resources.

14.  “I will continue my professional development activities to improve my skills, expand my network, and maintain my enthusiasm.”

Participating in professional development activities becomes even more critical during employment gaps. You gain focus, new ideas, and strategic contacts.

Most importantly, don’t become discouraged.  A job search can be daunting, but with a specific plan, you can re-gain a sense of control and direction. Well-defined intentions can provide a framework for a successful job search. Be confident as you move into the New Year. Armed with effective goals, you can make this your year to secure a new job!

About the Author: Alesia Benedict, Certified Professional Resume Writer (CPRW) and Job and Career Transition Coach (JCTC) is the President of GetInterviews.com, the country’s leading resume writing firm. They provide professionals with customized, branded resumes and career marketing documents. Her and her firm’s credentials include being cited by JIST Publications as one of the “best resume writers in North America,” quoted as a career expert in The Wall Street Journal, and published in a whopping 25+ career books. Established in 1994, the firm has aided more than 100,000 job seekers to date. All resume writers are certified writers. GetInterviews.com offers a free resume critique and their services come with a wonderful guarantee — interviews in 30 days or they’ll rewrite for free!