Want Better Job Candidates? Showcase Culture


Do you want to attract the best and the brightest? Do you want candidates who will stick around for the long haul? Of course you do! But too many companies go about recruiting the wrong job seekers, focusing too heavily on qualifications and not enough on company culture fit.

In fact, 14 percent of new hires ultimately don’t work out because they just don’t fit into the company culture. Unhappy and ill-fitting employees are also less productive than those who thrive in your corporate environment. In addition, employee turnover can set your company back when it comes to your bottom line — a bad hire can end up costing you more than $50,000!

So how can you avoid this fate and hire great candidates who will be happy to show up every morning? Here are some ways to showcase your company culture and create a great employer brand to attract the exact talent you need:

Give your company culture the star treatment. Lights, camera, company culture? Creating a video to show off your organizational culture and work life is always a good idea. Human beings are very visual creatures and the Web is becoming an increasingly visual medium. You’ll definitely want to highlight your company culture in the job description, but a short video can impart more information about day-to-day life at your company.

This is probably the reason giant tech companies like Facebook and Twitter include fun, informative videos on their corporate sites to attract great candidates. You don’t need the clout of Mark Zuckerberg to put together a fun corporate video showing off your company culture. A great video that showcases your fun and innovative culture will allow you to attract smart people and avoid hiring candidates who wouldn’t thrive in your office environment.

Get social and share your values. Social media is a great way to find talent, cultivate a community, and connect personally with smart candidates. It’s also a great platform for showing off your company culture. For instance, you can post pictures from the company BBQ on Facebook or upload a video from karaoke night on Vine. Interested job seekers following your social media channels will gain insight into what it’s really like to work for your company.

Implement great perks. Whether your company has top-notch name recognition or you’re just a fledgling startup, great perks always attract top talent. The best and brightest candidates are likely being wooed by your competitors, and you can’t have them snatching up all the best people.

You might not always be able to offer more money or prestige, but you can always offer great company culture perks. Here are just a few to get the best applying for your jobs:

  • Flexibility. Employees love flexibility when it comes to their hours and work location. Despite companies like Yahoo! and Best Buy dismantling their telecommuting option for employees, the number of virtual workers is actually increasing. By 2016 there will be 63 million people working from home at least occasionally. Get ahead of the curve and offer flexibility as a cornerstone of your company culture.
  • Unlimited vacations. Flexibility doesn’t just refer to the physical location where employees log hours. You should also be flexible when it comes to vacation time. Offering unlimited vacations might seem drastic, but it proves you have trust in the judgement of your best and brightest. As a bonus, it’s also a very attractive perk for prospective candidates.
  • Man’s best friend. Can man’s best friend also be your company’s secret to success? More companies are embracing pet friendly policies, with 1.4 million dog owners taking their furry friends into the office in 2010. Why adopt a pet-friendly policy? A study from Virginia Commonwealth University found employees who took their four-legged friends into the office were less stressed and experienced higher job satisfaction. When it comes to hiring great people for your company, inviting Fido to tag along might be just the company culture perk you need to set your company apart from the pack.


Implementing fun company culture perks and showing off your office life through new tech tools is a great way to snag top talent before your competitors. By showing off your company culture, you’ll attract candidates who will become valued employees excited for an opportunity to thrive in your organization.


About the Author: Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the instructor of Find Me A Job: How To Score A Job Before Your Friends, author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), and writes career and recruiting advice for numerous outlets.

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